Shane Lennon

We recently had the task of generating updated FAQs for Cidewalk website, and I must say, ChatGPT4o exceeded all expectations! The FAQs turned out better than I could have imagined, thanks to the incredible AI. Check out the results here: Cidewalk FAQs. https://lnkd.in/ee7nMbGN If you're looking for a powerful tool to assist with content creation, I highly recommend giving ChatGPT-4 a try. It has truly made a difference in our work! PS - This post also generated with the help of ChatGPT. Even the self promo plug to use ChatGPT4 at the end. What can I say !!!! #AI #ContentCreation #ChatGPT #Innovation #Cidewalk

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By embracing a product mindset, organizations can generate up to half of their revenue from digital products. Discover the key findings in the IBV’s most recent study and learn how implementing product-focused technologies can boost efficiency and innovation. Stay ahead of the competition with AI. #AI #Product #Agile https://ibm.biz/BdmfFr

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How can AI turn complex qualitative data into clear insights? Learn how on our un-gated webinar, "How to Prompt Your Way to Qualitative Insight”: https://lnkd.in/ezWAPQ-v And if you want to design AI prompts for your qual projects, book an AI workshop: https://lnkd.in/eKdpSeKU #voxpopme #ai #insights #qual #prompting

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New SRI/PEARL survey now published, reveals worldwide public opinion about AI Key findings: Knowledge of AI: Globally, most people feel they understand what AI is (73%). However, knowledge varies between applications. Respondents were largely unaware of deepfakes, with only 30% citing prior knowledge of this technology. Attitudes: Globally, people feel positive towards AI. China, India, Indonesia, and Kenya display particularly positive feelings toward AI. 50% of global respondents support the development of AI—but there is wide variation among countries. Countries including France, the U.S., Canada, and the U.K. display the most negative views. AI Regulation: Respondents are divided on who should regulate AI. Technology companies are trusted to regulate AI and are the preferred actor for doing so. However, when asked directly if they trust tech companies to self-regulate, respondents are more hesitant: only 21% say yes. ChatGPT: Global awareness of ChatGPT is fairly high (63%). Usage levels are slightly lower in all countries (global avg. of 40%). Among ChatGPT users, frequency is relatively high: 53% use it daily or weekly. Respondents report using ChatGPT most for their job (33%) and education (28%). A significant portion of respondents (22%) also use it as an alternative to Google. https://lnkd.in/dUgBJZUg

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The best person to follow on LinkedIn to learn more about media mix modeling (MMM)? My vote goes to Michael Kaminsky of Recast. With a unique ability to make complex topics accessible to non-experts, Michael's steady stream of posts are an on-going source of super helpful insights. Who else is a great follow on LinkedIn to better understand MMMs?

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Keeping up with emerging AI-driven search platforms is tough, but how to win visibility shouldn't be with a few core search fundamentals. 🎯 Focus on Key Areas of Expertise w/Topic Clustering 🚀 Elevate Contextual Enhancements With Structured Data

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CEO's Perspective - as predicted by The AICX Institute in 2023, CEOs in 2024 are growing impatient with their AI Teams as 85% of POCs have failed to make it to production. Additionally, CEOs are bogged down by complex scaling issues such as AI interpretability, privacy, governance and quality of data feeding AI systems. If you are attempting to operationalize AI personalization, join the AICX Institute today - membership is FREE to individuals. The Institute's patented MET-A scoring system reduces implementation risk and cycle time to personalization @ scale across the Enterprise. The Institute is the thought leader in defining the new sector of AICX, the AI-powered customer experience. aicxinstitute.com https://lnkd.in/g86MhJyY https://lnkd.in/gGYcGAM2 https://lnkd.in/gkVWYRav #cx #AICX #ai #personalization #martech #marketingautomation #data #aimarketing #aipersonalization #generativeai https://lnkd.in/gWUTfpQ6

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Generative AI is changing the game, and we're helping businesses like yours unlock its full potential. Our proven tool makes scaling content creation effortless, giving you a competitive edge in your industry. Don't get left behind. Message us today to learn how to transform your content creation process and drive real business results. #GenerativeAI #ContentCreation #ContentStrategy #AI #BusinessGrowth

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Here’s 7 Things You Should Know Before You Make a Fatal Mistake in Your Business, Product or Career in AI – Highlights from an Executive Seminar. https://lnkd.in/eeUDQKj #AI #CEO #CFO #CTO

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As a branding & comms person, I often code switch to a "commercial marketer" so I can hope to gain a perceived (aka better), more strategic seat around the business table. But watching how attribution and GPTs can sanitize brands into oblivion I'm wearing my Storytelling badge with renewed pride. Storytelling is far from a "soft" skill in the business world; it is the essential, and often, missing piece in marketing strategy. This MIT Sloan School of Management article highlights several key benefits that storytelling delivers such as "sustained winning," solidifying its importance in driving business success: 1️⃣ Enhanced Understanding and Engagement: Storytelling makes complex data more accessible and engaging, helping teams and stakeholders understand and retain information better. This improved comprehension leads to more informed decision-making. 2️⃣ Improved Collaboration and Cohesion: Internal storytelling fosters a sense of connection and shared purpose among team members, building cohesion and inspiring cultural change. This unity is crucial for driving collective efforts towards common goals. 3️⃣ Strategic Impact: Combining data with storytelling enhances the strategic impact of marketing efforts. It allows for creating compelling narratives that resonate with target audiences, driving engagement and loyalty. Better yet, stories are easy to re-tell meaning your brand awareness gets a nice bump. The MIT article underscores that storytelling can be a critical component for achieving sustained performance and success in data-driven teams and beyond. #storytelling #brands https://lnkd.in/gBmK88fJ

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Stay on the cutting edge of rapidly evolving GenAI applications by keeping abreast of new concepts such as retrieval-augmented generation (RAG), an approach that supplements the intelligent outputs of a large language model (LLM) with just-in-time retrieval of up-to-date information. Outshift is equipping modern enterprises with the expertise they need to adopt AI in a manner that is effective, responsible, and trustworthy.

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Had a great discussion with Christine Lagorio-Chafkin from Inc. Magazine on G's rollout of some major AI changes in search. Great insights from various founders and CEO's on what's happening and what's to come. https://shorturl.at/ln0k2 #AIoverviews #SEO #googlesearch #AI #CSP

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The benefits of MIT Sloan Executive Education - In my inbox this morning - Thinking Forward Microsoft chief scientist: To make the most of gen AI, use your imagination 1. Can lending standards be too tight for too long following an economic shock? New research from MIT Sloan professor Jonathan Parker and colleagues indicates that can be the case when banks go the extra mile to screen out bad borrowers. The researchers’ findings suggest that some of the persistence of tightness after a shock is self-inflicted. When banks try to protect themselves by increasing their due diligence in evaluating potential borrowers, they set off a chain reaction whereby other banks do the same and increase the credit crunch in two ways: By not funding people who are less creditworthy, tighter standards worsen the overall quality of the pool of potential borrowers, which in turn creates an even bigger incentive for banks to employ tight standards in the future. In a good market, lending standards are inefficient when they’re too tight. They amplify and prolong downturns, decrease overall lending, and increase credit spreads. If the market is in good shape, less due diligence makes more sense, said Parker, co-director of the MIT Consumer Finance Initiative. “The chances that [a loan] will fail are very small. Some of them will default and lose a little bit of money, but that will be a rare event,” he said. 2. How much will artificial intelligence affect productivity in coming years? Writing recently in the Financial Times [subscription required], columnist Soumaya Keynes observed that there have been several attempts to estimate the effects of generative AI on annual productivity growth, “with pretty varied results.” Goldman Sachs last year estimated that in rich countries, generative AI could increase productivity by about 1.5 percentage points over a decade. McKinsey predicted that generative AI could deliver an increase of 0.1 to 0.6 percentage points between 2023 and 2040. And, more recently, MIT professor Daron Acemoglu calculated a boost over the next decade of, at most, 0.2 percentage points and suggested that over the next decade, around 5% of tasks will be profitably replaced or augmented by AI. “Some uncertainty is, of course, healthy,” Acemoglu said of the change brought on by AI, since “we are at the very, very beginning of it.”   MIT Sloan Office of Communications Building E90, 9th Floor 1 Main Street, Cambridge, MA 02142 #AI #mit #misinformation

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Prompting isn't just for AI 💡 Did you know effective prompting can make you a better communicator – even in face-to-face interactions? Check out our recent blog that dives into the art of crafting prompts that guide conversations towards a desired outcome for Improved #HumanInteractions Mastering prompting can actually make you a better communicator in everyday life. Think of conversations as prompting opportunities – you can become a more active listener, guide discussions, and explore different viewpoints to build stronger relationships. Read more 👇 https://lnkd.in/df5W9F8A Ps. From the blog you can also find the Gemini Prompting guide 101 💥 Check out this essential guide about prompting and discover the secrets to crafting powerful prompts that will boost your efficiency with Gemini for Workspace, or any other #GenAI tool out there. #prompting #communication #Gemini

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The countdown to a FTC fraud investigation into r1 Rabbit and their CEO begins in..3...2...1.🐰 As someone who leads a digital product design agency based on transparency, I find the whole r1 Rabbit debacle deeply disturbing. The CEO has a sketchy background in a failed NFT Crypto startup that transformed into Rabbit after the bottom dropped out of web3. Hats off to another top-tier investigative reporting by YouTuber Coffeezilla! The level of fraud uncovered in this two-part series is just incredible and not very well hidden, to be frank. Did you fall for the scheme? Would you join the 100K+ customers in a class action lawsuit knowing what you know after watching this exposé? https://lnkd.in/gXxQwCwb

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ChatGPT is a powerful tool and, with each iteration of its LLM, its capabilities continue to exceed expectations. However, it's important to recognize its limitations (and of GenAI broadly) and not rely solely on it for everything. It cannot replace human expertise and contextualization or specialized tools. 💡 When not to use ChatGPT 🤖❌ Creative Concept Development: While ChatGPT can generate ideas based on input, it lacks originality needed for breakthrough advertising concepts or innovative marketing campaigns. 🎨 Marketing Strategy Recommendations: Due to limitations in accessing live data, ChatGPT's suggestions could be skewed or outdated. It's best suited for generating ideas rather than strategic planning. 📈 Keyword Search: ChatGPT lacks a complete understanding of your business objectives and competitive landscape, making it unsuitable for searching keywords. Use dedicated SEO tools like Semrush or MOZ for keyword research instead. 🔍 Crisis Communications: In crisis situations, ChatGPT may not provide relevant or appropriate responses to uphold your company's reputation effectively. ⚠️ Legal and Regulatory Compliance: ChatGPT is not well-versed in legal and regulatory requirements for marketing. So make sure you or a fellow human verifies compliance. ⚖️ Website Development (Coding): While ChatGPT can assist with content creation, it's not great when it come to writing all types of code for developing websites due to its limited understanding and substantial need for refinement. 💻 Reporting and Analytics: ChatGPT's current functionality for analyzing data is limited. Instead, use dedicated analytics tools like Google Data Studio, Google Analytics, and Google Ads for reporting purposes. 📊 Competitor and SWOT Analysis: ChatGPT lacks context and real-time data, making it less effective for analyzing competitors or conducting SWOT analysis. Use dedicated platforms and apps for these tasks instead. 🔄 Read my blog about the value of ChatGPT for independent consultants: https://lnkd.in/gQKCfFW4 #chatgpt #marketing #genAI

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How are threat actors weaponizing generative AI, and how can AI help the good guys? You'll find out in this eBook from Microsoft Security and OpenAI. Download it here. 👇

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