Analyst, Marketing Science
Analyst, Marketing Science
Omnicom Media Group
Atlanta, GA
See who Omnicom Media Group has hired for this role
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
Analyst, Marketing Science
As an Analyst on the Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and your industry knowledge to be a key contributor towards tactical and strategic efforts. You will use your strong analytic and technical knowledge to evolve campaign and strategic deliverables that meet our client’s business needs. You will be expected to be able to manage both people and process across multiple Marketing Science functions.
Qualifications
Relevant Internship Experience: Preferably in media & marketing analytics.
Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling.
Desired Technical Skills
Compensation Range
$60,000—$70,000 USD
Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
Analyst, Marketing Science
As an Analyst on the Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and your industry knowledge to be a key contributor towards tactical and strategic efforts. You will use your strong analytic and technical knowledge to evolve campaign and strategic deliverables that meet our client’s business needs. You will be expected to be able to manage both people and process across multiple Marketing Science functions.
Qualifications
Relevant Internship Experience: Preferably in media & marketing analytics.
Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling.
Desired Technical Skills
- Strong proficiency with MS Excel, PowerPoint are a must
- Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
- Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp)
- Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
- Cross-media brand lift research (Kantar, Lucid, etc.)
- Data visualization tools such as Tableau, Datorama, Alteryx
- Advanced analytics software package: SQL, R, Python or other
- Client Relationship Management, Growth & Retention: Client Presentation - Present findings/insights as well as methodology/data approaches reliably to clients through a variety of different presentation opportunities.
- Team Operations: Collaboration - Connect across planning, investment, and technology teams to ensure holistic understanding of data. Management experience needed.
- Audience Discovery & Strategy: Data Analysis - Become more seasoned in audience definition, creation and strategy using multiple data sources.
- Measurement: Develop breadth of knowledge measurement strategy, frameworks and technology (MMM/MTA).
- Benchmarks & Goals: Set benchmarks and targets based on historical campaign data.
- Reporting & Optimization: Oversee and QA the development of reports and directing optimization initiatives.
- Insights: Hone the ability to know what an insight is and developing them for the campaigns.
- Data Technology Utilization: Manage your team to oversee automation and improve processes for efficiencies.
- Data Management: Be accountable for the maintenance and QA of data systems and processes used for reporting and on-going data analysis.
- Data Visualization: Develop advanced Dashboards in visualization tools such as Tableau/QlikView/Looker.
- Ad Operations: Apply advanced understanding of Ad Operations and QA procedures.
Compensation Range
$60,000—$70,000 USD
Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
-
Seniority level
Entry level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Advertising Services
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