Assistant Director of Communications

St. Vincent De Paul of Baltimore has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to SVDP Human Resources Department for consideration.

ABOUT US:

Join the St. Vincent de Paul Team, where what you do is much more than just a job—it’s a cause. Our staff members are true partners in our mission to help those impacted by poverty achieve their full potential. Their job satisfaction comes from knowing that their work each day has a positive impact on people’s lives. If you are the type of person who is excited and motivated by the idea of doing good for others, and our community, come join us! We are looking for high-energy staff members willing to share a commitment for our cause in a workplace filled with other caring people. We offer you a competitive salary, generous benefits, a culture where learning and growth is encouraged, a workplace where employees are highly valued and, most of all, an opportunity to be passionate about what you do every day. We are continuing to grow our organization and have many opportunities to be a part of our culture and make an impact within the community!

SUMMARY

The Assistant Director of Communications is responsible St. Vincent de Paul of Baltimore’s marketing and communications, including public relations, publications, electronic communications, social media, website management, and the promotion of St. Vincent de Paul of Baltimore’s programs, fundraising, volunteer and in-kind donation needs.

PRIMARY DUTIES

• Planning: Work with the Chief Advancement Officer and the Development Team to implement annual and multi-year organization plans for marketing and communications. Ensures that initiatives are coordinated to support the goals of the Development Department and SVDP programs.
• Publications: Coordinates the organization’s publications including print newsletters, the annual report, program fact sheets, flyers, paid advertisements and brochures as needed.This includes selecting vendors, writing copy, editing and proofing, working with key staff, developing timelines and schedules for production, and meeting established deadlines.
• Public & Media Relations: Coordinates and facilitates all organization-wide, internal and external communications, handles crisis communications response, serves as a spokesperson for the organization, issues press releases and handles all public relations. Cultivates, develops and stewards relationships with local media, identifies publicity opportunities and regularly pitches volunteer involvement and human interest stories. Secures media sponsorships for organizational events and initiatives.
• Marketing & Promotions: Manages the organization’s marketing initiatives, including placement and tracking of paid and earned media and other initiatives. Promotes and markets volunteer opportunities, events, and organizational needs to increase resources, meet goals, and engage the community. Maintains contact with program staff, keeping abreast of current goals and efforts and providing consultation for ongoing communication and program marketing needs. Coordinates and manages vendors and contracts related to marketing, writing, photography, videography, etc.
• Social Media & Online Marketing: Establishes and maintains social media networks and provides guidance and support for email marketing. Develops and distributes newsletters and targeted emails, maintains the SVDP website, and manages search engine optimization. Oversees and maintains content and functionality of website. Works to increase traffic to website and social media platforms.
• Branding & Descriptions: Upholds branding standards for organization, and ensures
• program and organization descriptions are consistent, updated, and aligned with grant language, using info graphics to communicate impact.

SECONDARY DUTIES

• Community Liaison: Represents SVDP in the community, including public speaking.
• Content Development: Supports the creation of campaigns and client, volunteer and donor profiles and other content in support of community engagement goals.
• Committee Work: Provides staff support to board and event committees.
• Meets, communicates regularly, and works in close partnership with the Chief Advancement Officer and the Development Team, as well as other staff and volunteers involved in supporting the marketing and communications efforts of SVDP.
• Submits reports to management, board, partners, and funders as required.
• Attends all SVDP organizational events.
• Participates in departmental, office, and organization meetings.
• Upholds the vision, mission and values of St. Vincent de Paul of Baltimore.
• Researches and maintains updated knowledge of current market standards and best practices for marketing and communications.
• Other duties as assigned within the scope of the position.

QUALIFICATIONS

• Bachelor’s Degree, required;
• 3 years’ experience with responsibility for marketing, public relations and communications in a non-profit setting;
• Strong organizational, computer, and written and verbal communication skills. Public speaking experience a plus;
• A sensitivity to the needs and concerns of persons who are marginalized, with an understanding and respect for persons of all socio-economic, religious and ethnic backgrounds, along with a commitment to the mission and values of the organization, and an understanding of the issues of homelessness, hunger and poverty;
• Professional experience with website management, SEO, social media, and e-communications; experience designing publications and materials and/or advertising a plus; and
• Working experience or knowledge of communications as it relates to fundraising.