Brand Experience Associate (Remote)

Location: Remote

Job Type: Contract

Compensation Range: $40 - 45 per hour

We are looking for a senior-level Brand Experience Associate to join our client's team and help drive their growth and success!

As a Brand Experience Associate, you will play a central role in executing strategies to deliver profitable growth and key near-term operations for a specific brand(s). You will manage all aspects of the annual marketing and business strategy end-to-end, including accountability for communications. In collaboration with cross-functional teams including Sales, Operations, and Finance, you will ensure executional excellence of our client's annual business plans. This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions.

Responsibilities:

Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand’s consumer through data and research.
• Understand, validate, and/or develop the consumer’s hidden universal truths to drive relevant communications.
• Analyze data and synthesize learning into insights to optimize plans and commercial investment decisions to deliver business results.
  
  
  

Business Planning

• P&L ownership to ensure that key business KPIs are met—revenue, profit, market share, and brand health.
• End-to-end cross-functional leadership to drive optimized portfolio & value chain.
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps/opportunities.
• Manage the brand’s consumer marketing budget and demonstrate efficient and effective investment approach.
• Responsible for accurate and healthy demand forecast process, including inventory at Warehouse, Customers, and key demand fluctuations.
  
  
  

Brand and Product Experience

• Work with internal teams and external creative/media agencies to develop marketing strategies and plans that increase awareness, penetration, and/or purchase frequency.
• Identify optimal engagement strategies and campaign structures to reach consumers when and where they are most receptive.
• Ensure the cultural relevance of the brand’s identity, essence, and activations across all touchpoints.
• Activate the brand’s nutrition health and wellness proposition in consumer communication.
• Produce continuous growth out of total demand generation dollars; manage the brand’s consumer marketing budget and demonstrate efficient and effective investment approach.
• Manage budget, and evaluate share, sales, and profit for the brand.
• Support packaging changes due to product, graphic, and/or formula changes.
  
  
  

Commercial Excellence

• Partner with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understand how to maximize the business at retail and collaborate to execute.
• Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvement/investment.
• Support packaging changes due to product, graphic, and/or formula changes.
  
  
  

Qualifications:

• University Degree (BA/BS) in Marketing or related business field; or equivalent experience, MBA preferred.
• At least 3-5 years of work experience in marketing or brand management.
• 3+ years of Consumer Packaged Goods (CPG) Experience.
• Experience leading and influencing cross-functional teams and/or agency partners utilizing strong negotiation and relationship-building skills.
• Experience leading marketing communication projects including digital and media strategies.
• Experience leveraging data, research, and trends to generate insights to understand consumer behavior (IRI, Circana, or Nielsen knowledge is required).
• Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.
• Knowledge of budget control methods, policies, and procedures.
• Ability to adapt quickly to change and deliver results.
• Ability to work independently and autonomously.
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines.
• Proficient in Microsoft Office Applications.
  
  
  

JOBID: 1057602

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.