Brand Manager & Ambassador

Brand Manager & Ambassador, The Burn App

About Burn by Cara Loren:

Burn by Cara Loren is a dynamic fitness app designed for women seeking lasting transformations through regular, high-intensity workouts. Rooted in the progressive overload approach, it empowers women to strategically target and strengthen muscle groups over time for impactful body transformations. Emphasizing longevity and sustainability, the Burn App prioritizes dedication and consistency over quick fixes or fad exercises, fostering meaningful and enduring changes.

Role Overview:

As the Brand Manager & Ambassador, you will be pivotal in shaping, enhancing, and promoting our brand’s digital persona. Your efforts both in front of the camera and behind it will amplify our social media presence, driving growth and fostering strong engagement within the online fitness and wellness communities. You will use your knowledge and creativity to position The Burn App as a thought leader, stimulate community interaction, and attract interest through strategic content creation and effective community management. When applying for this role, please make sure to include your social media handles.

Key Responsibilities:

Strategic Content Development:

• Craft and execute a vibrant content strategy for Instagram and TikTok.
• Produce compelling, educational, and innovative fitness content that highlights our product and industry insights.
• Be comfortable being the "face" of the brand by presenting yourself in videos on the Burn App's social media channels.

Community Cultivation:

• Proactively interact with followers, engage in industry dialogues, and respond to community feedback to build our digital fellowship.

Thought Leadership:

• Elevate The Burn App’s presence as a leader in the fitness space through insightful content, including videos and live discussions on pertinent fitness topics.
• Be capable of stimulating online conversations about fitness techniques by providing insightful commentary and thoughtful critiques through TikTok stitches and Reel remixes.

Analytics Mastery:

• Monitor, analyze, and report on social media performance and audience engagement metrics using Meta Business Suite and Sprout Social.
• Use insights to refine content strategies and enhance community engagement.

Collaborative Initiatives:

• Integrate seamlessly with the marketing team to unify brand messaging across all platforms.
• Collaborate on promotional campaigns and strategic initiatives to boost brand visibility and market penetration.

Trend Adaptation:

• Stay updated on the latest digital marketing trends, especially on Instagram and TikTok.
• Adapt strategies to incorporate new features and maintain a dynamic online presence.

Qualifications:

• Deep understanding of fitness (this is a must)
• Comfortable representing the brand across social media platforms and being on video as a spokesperson/representative of the brand. 
• Proven experience as a Brand Ambassador, Content Creator, or Social Media Manager, with a strong portfolio showcasing successful campaigns on TikTok and Instagram.
• Exceptional ability to generate engaging text, visual, and video content.
• Skilled in using social media analytics tools to guide content creation and optimize user engagement.
• Expertise in content creation tools (Adobe Creative Suite, Canva), video editing (Final Cut Pro, CapCut), and social media management (Sprout Social).
• Ability to work independently and organize daily tasks efficiently.
• Capable of presenting content plans and key metrics to stakeholders, including senior management and influencers.
• Strong team player with a positive attitude, able to contribute to projects as needed.

Preferred:

• Experience as a fitness creator.

Benefits:

• Flexible hours: Work the hours that fit your schedule! Be available for scheduled calls from 9:30am-11am MST M-F.
• Fully remote: Join our team spread across the United States, Europe, and South America. Embrace the freedom to work from any location that suits you best.