Community Relations Coordinator

Job Title: Community Relations Coordinator

Reports to: Outreach and Enrollment Manager

Status: Non-Exempt

Location: Edenbridge PACE at Skyland Town Center, 2211 Town Center Dr, SE Washington, DC 20020

Job Summary

Under the direction of the Marketing Director, the Community Outreach Coordinator responsible for the development of relationships with potential referral sources within the Edenbridge PACE service area. This position serves as the liaison between the community and PACE to generate referrals of appropriate potential enrollees into the program. The Community Outreach Coordinator is responsible for educating the public, community partners in care, and referral sources about the Edenbridge PACE program, organizing community outreach and promotional activities, and guiding interested elders into the intake process. As part of the team the Community Outreach Coordinator identifies and cultivates new relationship opportunities that will support the organization’s goals for enrollment growth and evaluates results. The Community Outreach Coordinator serves as the primary sales representative to individuals and organizations who serve the frail elderly.

Essential Duties And Responsibilities

• Participates in all marketing, outreach, and community engagement activities
• Identifies opportunities to collaborate with community organizations
• Establishes and maintains relationships with community leaders and partners including physicians, hospital discharge planners, post-acute facilities and other potential referral sources in the service area
• Develops/participates in speaking engagement opportunities for this position and other members of the PACE team
• Provides education to referral sources and the community on PACE services
• Participates in the development of the annual strategic marketing/ community engagement plan to achieve annual enrollment targets
• Exceeds targets for developing contacts / network of referral sources on a monthly basis
• Engages and partners with the IDT to expand referral source network
• Collaborates with the PACE enrollment team to meet/exceed monthly enrollment targets
• Engages in the enrollment process as necessary to support the enrollment team
• Assist with development, oversight, implementation, and adherence to policies, procedures, and standards for marketing and community engagement activities
• Assist in the development and administration of the PACE marketing budget, in cooperation with the Executive Director
• Assists in the development of additional marketing brochures and collateral pieces and approval process through CMS
• Responsible for adherence to all regulations, both federal and state, which govern the operations of a PACE organization and a licensed adult day care center
• Communicate with participants, families, contracted providers, and the public in regard to issues related to the routine operation of the center
• Maintain confidentiality regarding participant, staff, contractor, and organizational information
• Additional responsibilities will be added at managers discretion, as career growth opportunities and responsibilities are constantly arising in our flexible and start-up environment
  
  

Qualifications

Experience

• Minimum of three (3) years of experience in marketing, community outreach in a health care delivery setting, preferably in a managed care environment
• Minimum of one (1) year of documented experience working with a frail or elderly population
• Evidence of achieving sales goals within the market and/or demonstrated track record of consistently exceeding corporate goals. Knowledge of healthcare, support services, physician, hospital, skilled nursing facility, case management and discharge planning service needs
  
  

Knowledge, Skills, And Abilities

• Knowledgeable as an advocate for risk-based long-term care programs, specifically the PACE model
• Exceptional public speaking, communication, and customer service skills
• Basic familiarity with CRM software
• Ability to work effectively and harmoniously with staff, elderly, public and private agencies, governmental officials, providers of services, and peers
• Energetic, well organized, dependable, flexible, and resourceful
• Effective oral and written communication skills
• Working knowledge of desktop application software (Microsoft Office)
  
  

Education and Certification

• Bachelor’s degree in Marketing, Business or Health Care related field or related experience in place of degree
• Required Certifications/Licensure or ability to obtain in 90 days of hire
• Valid driver’s license
  
  

Please visit our website at www.edenbridgehealh.org

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