VertMarkets, Inc.

Digital Content Manager

VertMarkets, Inc. Cranberry Township, PA

Our Life Science Connect Digital Content Team plays a pivotal role in connecting our clients and our readers. The Digital Content Managers (DCMs) are responsible for the production and optimization of content for an assigned set of customers. In addition, the DCMs manage the promotion of client content in our regular and custom newsletters, as well as our publications’ social media outlets. When done right, we are viewed as a partner, an extension of our clients' marketing and sales enablement team. We seek to understand, work unbelievably hard to learn what is needed, and then are relentless in our pursuit of providing real help.

Continuous investment in our products, services, and technical infrastructure has us well-positioned to achieve real results for our clients and leading to tremendous growth. To provide the highest level of support to our ever growing list of clients, we need to add Digital Content Managers (DCMs) to our team in Cranberry, PA.

The ideal candidate will possess a fluency in digital tools and website management frameworks such as WordPress. To be successful in this role you will need a history of progressively responsible experience in managing digital content related to the following: HTML, CSS, content management for a highly visible website, social media, and Web publishing.

Essential Job Duties:
Client Administration and Communications:
  • Build and maintain relationships with client contacts for the collection and administration of the client's Audience Access programs
  • Assist the Business Development team with the client onboarding process
  • Ensure client Audience Access programs start on-time
  • Explain production procedures and best practices to clients
  • Help Business Development reps identify accounts that are in need of more or new content
Client Content Posting and Optimization:
  • Responsible for ensuring all client content is posted and optimized within the stated 5-business day turn-around time
  • Evaluate and read the content to determine the proper document type, buyer’s journey and technical tags, summary, abstract and if the piece is a fit for our site
  • Optimize content titles and summaries for search engine optimization
  • Resizing images to our standards for posting
Client Content Newsletter Administration:
  • Populating email newsletters monthly. May include working directly with clients by setting deadlines and collecting specific content for their regular newsletter inclusions
  • Daily review of newsletter tool to determine sales reps inclusions are correct
  • Optimize content titles and summaries newsletter engagement
  • Assist with custom newsletters
  • Project Management and reporting as needed

REQUIRED EXPERIENCE / SKILLS
  • Bachelor's degree (Equivalent work experience will be considered in place of degree)
  • 3-5 years of work experience in a content production or customer service role
  • Excellent communicator - written and verbal
  • Good proofreading and copy-editing skills
  • 1-3 years of experience with HTML, extremely comfortable with web and social media
  • Basic understand of Google search rankings
  • High attention to detail
  • Capable working alone or within a small team
PREFERRED EXPERIENCE / SKILLS
  • Technical background in communications or life sciences
  • Prior SEO training and experience
  • Knowledge of SEO copy writing
  • Experience writing original copy for the web
BENEFITS
Life Science Connect offers a generous compensation package. In addition to a competitive salary, you'll enjoy:
  • Medical/vision/prescription/dental coverage for you and your family
  • 100% company-paid short- and long-term disability insurance
  • 100% company-paid life insurance
  • 401(k) with dollar-for-dollar company match up to 6%
  • 15 vacation days and 6 personal days on day 1
  • 13 company-paid holidays
  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Marketing, Public Relations, and Writing/Editing
  • Industries

    Online Audio and Video Media

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