MSC Cruises U.S. is recruiting for a Product Marketing Manager. This position will lead Product Marketing for MSC Cruises U.S. and serve as a subject matter expert for key products with the goal of ensuring marketing materials are accurate across channels, up to date and optimized for the U.S. market.
KEY ACCOUNTABILITIES
- Develop robust product briefs to support key products
- Collaborate with key stakeholders in Geneva headquarters to gather key content and localize the information for the U.S. market.
- Activate and manage the development of integrated marketing campaigns to maximize demand for key products and need focus areas.
- Monitor deployment and itinerary changes and identify the impact on product briefs and channel communications. Refresh materials to ensure channel owners are consistently supporting the most accurate products.
- Assist with the positioning of new ship launches, the creation of key milestones which outline critical opportunities for channel support, and track channel placements via a communications plan.
- Track the competitive activity of new ship launches, industry trends, and key deployment changes. Create and distribute a weekly summary to key stakeholders.
- Support marketing channel owners to ensure relevant terminology, product names, and cruise terminology are reflected and maintained across channels.
QUALIFICATIONS
- Fluent in English; oral, and written skills.
- B.S. Degree in Marketing, equivalent education, minimum of 5-7 years of relevant Product experience
– cruise line experience is preferred, though not required.
- Proficient with Microsoft Office (Word, Excel, and PowerPoint).
- Strong organizational skills and the ability to assemble and develop internal tools and assets for communications usage while coordinating across multiple departments.
- Possess strong critical thinking skills, the ability to analyze facts, and convert them into conclusions and solutions.
- Passionate about product facts, features, amenities, etc., and how it translates to the guest experience.
- Ability to balance various priorities simultaneously in a high-paced environment.
- Ability to build diverse collaborative relationships internally and externally.
VISA REQUIREMENTS
Authorized to work in USA
- Must have Greencard or USA Passport
Seniority level
Associate
Employment type
Full-time
Job function
Marketing and Sales
Industries
Travel Arrangements
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