Media Planner

MEDIA PLANNER

Advantage Unified Commerce is built to be the world’s most effective commerce marketing agency. We bring integration to a layered and siloed landscape, unifying strategy, analytics, creative, media, e-commerce and trade marketing to unlock commerce potential for some of the world’s best-known brands. From Retail Media Networks and social commerce to last-mile delivery and in-store activation, we are everywhere that people shop and buy.

The Media Planner is responsible for supporting the day-to-day planning and implementation of commerce media programs across digital channels. S/he is a self-starter and adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.

CORE RESPONSIBILITIES

• Support day-to-day project team in planning, buying and management of commerce media

campaigns for assigned accounts.

• Employs analytical reasoning, data analysis, and problem-solving skills to manage campaigns effectively and efficiently.

• Oversee program budgets, invoicing and billing reconciliation.

• Conduct bidding and competitive research (e.g., Analytic Index, Skai)

• Collaborate with vendors to schedule meetings, gather ad specs/program requirements and update production sheets.

• Facilitate media plan development and oversee inventory procurement, including contracting, spec gathering and ad trafficking.

• For platform media, set up and manage campaign architecture, targeting and bid strategies, QA and in-platform optimizations.

• Manage in-market programs to ensure delivery, performance and optimizations are on track and recognize account performance trends worth escalating (good or bad)

• Collaborate with Analytics to ensure proper tagging, reporting, insights and optimization takes place.

• Manage program budgets, invoicing and billing reconciliation.

• Manage junior team members as needed.

QUALIFICATIONS

• 2-5 years hands-on performance marketing experience, preferably on the Agency side and relevant to e-Retail/CPG

• Experience in Sponsored Ads, DSP, and Retail

• Strong professional presence and communication skills

• Support /oversee project/accounts.

• Comprehensive data analysis and problem-solving skills; able to draw conclusions and with

guidance, you can devise strategic recommendations based on findings.

• Strong Microsoft Excel skills: pivot tables, vlookups, and chart building. Working knowledge of Visual Basic macros is a plus.

• Additional software skills a plus (e.g. Skai, PacVue,)

• Strong quantitative experience with proven ability to interpret data and craft recommendations.

• Able to evaluate and recommend specific partners/tactics/tools, draft plans/performance reports in a logical format/flow, and effectively articulate overall program objectives/approach/results.

• Capable of developing and maintaining relationships with key media partners/vendors

• Detail-oriented and well-organized with effective communication skills (written & verbal)

• Effective time management skills – able to prioritize and meet deadlines.

• Strong troubleshooting, problem-solving and issue-resolution skills, along with an ability to collaborate cross-functionally in a fast-paced environment.

• Highly proficient with Microsoft Excel and PowerPoint

SUPERVISORY RESPONSIBILITIES

• Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

• May delegate work of others and provide guidance, direction and mentoring to indirect reports

TRAVEL AND/OR DRIVING REQUIREMENTS

• Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.

• Travel up to 20%

ADDITIONAL INFORMATION REGARDING JOB DUTIES AND DESCRIPTIONS

• Job duties include additional responsibilities as assigned by one’s supervisor or another manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. AUC reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. AUC shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.