This role is not part of the Diageo Organization. Balcones is a separate entity owned/affiliated by Diageo. This hire will be employed directly through the Balcones Company and will be eligible for Balcones Benefits and Compensation Package***
GA/KY/TN/SC Regional Sales Manager, Balcones
(APPLICANTS MUST BE BASED IN KY OR SC)
Balcones Distilling is looking for a highly motivated, accountable, and results driven, sales professional to lead market execution in Georgia, Kentucky, Tennessee and South Carolina! The Regional Manager will be responsible for leading and maintaining working relationships across multiple distributor partners, educate customers on the brand, Texas Whiskey and the American Single Malt category, as well as conduct tasting and experiential events. This role will require approximately 50% travel within the dedicated region.
Sales Route Responsibility
Educate consumers and gatekeepers about the Balcones brand, Texas Whiskey, and the American Single Malt/Grain category.
Conduct tasting and experiential events in the market/region (GA/KY/TN/SC).
Coverage of local non-premise events that provide significant consumer/trade opportunities.
Ensure optimal brand execution in both the On and Off Premise (Shelf Standards/Menu)
Expand sustainable distribution in the market/region.
Maintain and develop a key account list with emphasis on increasing VPA.
Visit an average of 30 accounts per month across all sales channels.
Coordinate distributor work withs to collaboratively sell in.
Conduct market surveys to better understand the American Whiskey landscape and efficient in trade brand positioning.
Financial Responsibility
Deliver agreed-upon AOP depletion targets, NSV & profit targets
Collaborate with distributor branch management on how to invest in highest ROI programming.
Run a sampling and T&E budget.
Qualifications And Experience Required
College graduate with 5+ shown experience working across a diverse beverage alcohol distributor network preferred (Open, Control and Franchise states).
Direct customer experience preferred.
Distributor experience/management a plus.
Encouraged to be extremely self-motivated and goal-oriented.
Strong interpersonal, communication and influencing skills are required.
Skills
Positive, independent, resilient and tenacious.
Persuasive selling, problem solving, planning, and prioritizing.
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Beverage Manufacturing
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