4A's’ Post

🎆 Celebrating Creativity, Innovation, and Lasting Partnerships this Independence Day! 🇺🇸 Happy 4th of July to all 4A’s members and the entire agency community. Here’s to the freedom that fuels our creativity, the innovation that drives our industry, and the enduring partnerships that make it all possible. Let's continue to inspire and be inspired!

Have you ever pondered the deep connection between our brand choices and our identity? It goes beyond functionality, touching the essence of who we are. Branding transcends product features, resonating with our multifaceted selves. Explore the psychological and sociological drivers behind our buying behaviors. View an excerpt of "For The Culture" from StratFest 2023 by Dr. Marcus Collins on our YouTube channel. https://lnkd.in/emjesTJH Don't miss StratFest 2024, where strategists are spotlighted as vital bridge builders. Secure your spot today! 🔗 https://lnkd.in/dvpQ4dB #Branding #ConsumerBehavior #Identity #Marketing #StratFest2024 #Strategy #BridgeBuilders #Psychology #Sociology

🚨 Webinar Alert: Engaging with The Gauge 📅 Date: July 23 🕒 Time: 1:30 - 2:30 📺✨ Join us for an insightful session where we'll delve into The Gauge from Nielsen – your monthly snapshot of total TV & streaming! In this webinar, we'll cover: 🔍 An overview of The Gauge, including its methodology, calculations, and key trends over the past 3 years. 🌍 Insights on how the picture changes across demographic and multicultural segments. 📊 The latest updates from the Media Distributor Gauge, offering a total cross-platform view of audience engagement by national media distributors. Speakers: 🗣️ Brian Fuhrer – SVP, Product Strategy and Thought Leadership Nielsen 🗣️ Ashwini Karandikar – EVP, Media, Tech & Data 4A’s Register here: https://bit.ly/3zuee6G #Webinar #Nielsen #TheGauge #MediaInsights #TVTrends #Streaming #AudienceEngagement #MediaDistribution #DigitalMedia #DataAnalytics #ThoughtLeadership

Don't miss the latest piece by Kathryn Lundstrom on ADWEEK as she delves into the 4A's Conscious Conversations #3 | AI and Sustainability: Fundamentally At Odds? 🌍 Julien Le Bas, SVP and Global Head of Sustainability at Jack Morton Worldwide, outlined the impact of AI and strategies to reduce it. Alison Pepper, 4A's EVP of Government Relations and Sustainability, added that relying solely on renewable energy to meet AI's demands may not be feasible in the near term. Here are five eye-popping stats on AI’s sustainability impact: 1. Massive Energy Consumption 2. Escalating Energy Needs 3. Escalating Energy Needs 4. Human Labor Costs 5. Energy Efficiency of Specialized Models Read more on AdWeek: https://bit.ly/4cLQ7ih 🌿 #Sustainability #AI #Tech #Marketing #4As

As a 4A’s member, you are never alone. You have access to the wisdom and experience of others who have walked down your path, tackled the challenges you face today and are willing to share their learnings to help you on your journey. 📥 Download the Guide now: https://bit.ly/4bnO2aY In this guide, we’ve curated advice and guidance from strategists of all experience levels, addressing three key aspects of selling your work: the set-up/prep, the framing/storytelling and getting your idea over the finish line. Elevate your game with advice from these strategists: 🌟 Mariya Manuel, Duncan Channon 🌟 Jose Cruz (JC) Berber, WongDoody 🌟 Logan Murtha, Yes& Agency 🌟 Abby Deyhle, DDB 🌟 Leigh Moriarty, Ogilvy 🌟 Elena Rodriguez, VIA 🌟 Stephanie Collins, GSD&M 🌟 Kenneth Fremer, Canvas Worldwide 🌟 Gigi Flom, Carmichael Lynch #Strategy #ProfessionalDevelopment #4AsMembers #EmergingStrategists #DownloadGuide #IndustryInsights #CareerGrowth

🚀 Elevate your agency's capabilities at the Elevate AI Summit: Strategies and Solutions for Agencies! Join us for a premier virtual event featuring insights from industry giants like Microsoft, Amazon, and Google. Discover cutting-edge AI solutions and explore compelling case studies. 📅 Part One: July 16, 2:00 – 4:00 pm ET 📅 Part Two: July 17, 11:00 AM – 2:00 pm ET  👉 Register now and stay ahead https://lnkd.in/eTxAsHaS #AIAgencies #4AsSummit #AdTech #AIDriven

🌟 Unlock Your Strategic Potential with the 4A's Members-Only Guide For an emerging strategist, learning to sell your ideas and conveying your vision effectively to colleagues, bosses and clients is crucial. Crafting ideas is just the start; persuading stakeholders demands a thoughtful approach and refined skills. We've curated tips, best practices and advice from strategists who have been in your shoes not too long ago. 🔗 https://bit.ly/4bnO2aY 📥 Download the Guide now and elevate your game with advice from these strategists: 🌟 Mariya Manuel, Duncan Channon 🌟 Jose Cruz (JC) Berber, WongDoody 🌟 Logan Murtha, Yes& Agency 🌟 Abby Deyhle, DDB 🌟 Leigh Moriarty, Ogilvy 🌟 Elena Rodríguez, Via 🌟 Stephanie Collins, GSD&M 🌟 Kenneth Fremer, Canvas Worldwide 🌟 Gigi Flom, Carmichael Lynch #Strategy #ProfessionalDevelopment #4AsMembers #EmergingStrategists #DownloadGuide #IndustryInsights #CareerGrowth