Great article by Jon Miller on the importance to resist short-term activity instead of long-term effectiveness. This quote below is great. "When we bombard buyers with unwanted emails, gate content that should be freely available, and sic SDRs on anyone who dares to download an eBook, we're not building relationships — we're burning them. It's not the gating itself that's the problem, it's the terrible experience buyers have after they fill out that form. Think about it: how eager are you to buy from a company that's been calling and emailing you repeatedly just because you registered for a webinar? How likely are you to continue engaging with their content or recommending them to your peers? Short-term, these tactics might boost meetings, but long-term, they erode trust, damage our reputations, and make it harder to engage buyers in meaningful ways." https://lnkd.in/g7dDUQCY
Aaron Branson’s Post
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😫 Tired of Software Composition Analysis false positives? 😨 Overwhelmed by tagging open source license matches in scan results? FossID introduces ID Assist, a set of capabilities to help users sort through the noise and pinpoint the correct match fast and accurately. ID Assist introduces two new features. First, Advanced Match Scoring that ranks and prioritizes findings based on the new ID assist scoring algorithm. Second, Intelligent Match Filtering that uses code language specific class occasion algorithms to report only relevant findings, and this is just the start. ID Assist harnesses our audit team’s years of software auditing expertise to make our Software Composition Analysis tool smarter for faster, easier audits. We are excited for this new era of FossID, now powered by ID Assist, and we invite you to try it out for yourself. #opensource #techduediligence #SBOM #AI
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Big news at FossID! We just announced a major release of our Software Composition Analysis toolset that pairs our high-precision code snippet detection with an Expert Systems AI that emulates the decision-making capabilities of an experienced software auditor. Validating SCA scan results requires a lot of time and a lot of expertise. But now we've reduced and even eliminated this tedious process. 📰 Check out the whole story at https://lnkd.in/dEiEccE4 👏 And a big congrats to our product team (Jon Aldama, Daniel Forsgren and their entire teams) and to our auditing team (Gary Armstrong, Gabriel Manea, and the whole crew) for this exciting improvement to application security and open source license compliance management. #DevOps #AppSec #DevSecOps #opensource
FossID Introduces AI-powered ID Assist to Slash Manual Effort in Software Composition Analysis
https://fossid.com
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I'd say these 3 are very accurate. Chris L., my fellow RevOps systems nerd, what do you think? https://lnkd.in/gNEM4eCp
3 traits of an effective marketing CRM product owner | MarTech
martech.org
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Anyone would be lucky to have Cody Jaster on their team! Unselfish team player, amazing technical abilities as listed, and eager and able to tackle new challenges and solve them creatively 100% of the time. Cody and I worked together for a long time and accomplished a lot of innovative marketing and business automation projects on a shoestring budget. That was fun! He deserves a great opportunity. If anyone is looking and wants to hear more, let me know. #CMO #B2BMarketing #SaaSMarketing #Cybersecurity
Lifecycle Marketing | Customer and Partner Engagement | Imaginative content creator with a knack for simplifying complex concepts. 💡
🎵 I'm looking for a job in marketing. A/B. ICP. LTV. B2B. 🎵 Acronyms and jokes aside, I am seeking a new position at the moment. 💼 About Me: - Marketing Operations Specialist: 10+ years of experience in SaaS-based organizations, contributing to significant (10x) growth. - Automation Enthusiast: Proficient with marketing automation tools and platforms like HubSpot, Marketo, Pardot, Klaviyo, and more. - Front-End #WebDevelopment: Skilled in various CMS platforms like Kentico, Sitecore, WordPress, and Drupal. Expert in front-end languages such as HTML, CSS, JavaScript, jQuery, PHP, and SQL. Well-versed in building and optimizing websites that enhance user experience. - Lifecycle Marketing Pro: Experience designing and executing end-to-end customer journey campaigns that drive activation, engagement, retention, and advocacy. - Data-Driven: Adept at analyzing data to inform decision-making, optimize strategy, and improve marketing performance. 🔍 What I'm Looking For: - Dynamic Team: Collaborative environment where innovation thrives. - Growth Opportunities: A place to expand my skills, gain knowledge, and take on new challenges. - Impactful Projects: Roles that positively contribute to the overall success and growth of the organization. 📢 Why Choose Me? - Proven track record of success in marketing operations, digital marketing, email and automation. - Detail-oriented and results-driven with a passion for continuous improvement. - Experience across a wide assortment of marketing disciplines, all supporting overarching business objectives. #MarketingOperations #MarketingAutomation #LifecycleMarketing #JobSeeker #OpenToWork
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#CMOs need to "manage up" with Marketing Financial Performance to fix the C-Suite disconnect. Particularly in #B2BMarketing and #SaaS. Check out Revup Marketing, Inc. 👇
😩Your CMO-CEO disconnect is not just frustrating and exhausting... it's a threat to the company and your career. Follow me here... If the CMO cannot "speak CEO" and financial metrics instead of vanity metrics, marketing gets excluded from strategic planning. If marketing is excluded from strategic planning, marketing cannot shape or align with investor goals. If marketing cannot align with investor goals, marketing's value is misunderstood. If marketing's value is misunderstood, the marketing budget gets cut. If the marketing budget get cut, pipelines dry up and the death spiral begins. Turn this spiral around with Revup and build trust with your CEO. That will unlock truly sustainable growth. Get started with a no-commitment 6-month trial. https://lnkd.in/gPXdBTPP #CRO #B2BMarketing #SaaSMarketing #CybersecurityMarketing
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🤯This chart blew my mind! They dwarf our so-called "big oil"... https://lnkd.in/gccZ-b4n
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MarTech entrepreneur, cofounder at Marketo and Engagio, board member, keynote speaker
3wThanks for sharing!!