Alex Gregory’s Post

A huge congratulations to my Tug Agency colleagues and the team at Zipcar for yet another award. This time for best Integrated Campaign with Performance Marketing World Awards Global. Tug's proprietary tech plays a key part in ensuring that multi-channel brand awareness campaigns do drive incremental revenue against bottom-line KPIs. #innovation #digitalmarketing #advertisingandmarketing #technology

📱 Shopping on Social Media platforms is a big market and growing fast! In 2023, globally the market was worth $570bn and is forecasted to be worth more than a trillion dollars by 2028 📈 Last week, Tug Agency was joined by Pinterest and Uncharted to share the last insights and winning strategies in Social Commerce. A huge thank you to our guest speakers Ian Kahn, Fern Miller, and Petra Urban. If you're looking to improve your current Social Commerce strategy or if it's a new revenue channel that you're looking to explore, check out the webinar on the link below 👇 #socialmediamarketing #digitalmarketing #future

Fresh off the press! 📰 Tug Agency's CTO, Eoin O'Neill, features in The Drum on how Indie agencies are stepping up in the MarTech space, as one-size-fits-all MarTech stacks are failing to meet practical needs of marketers in an ever more complex digital landscape. #MarTech #Technology #Digitalmarketing

Google's recent announcements on the SGE rollout in the US is an impending change for marketers and brands operating there 🚨 As is customary with Google rollouts, this shift is expected to become the standard in the UK and Europe soon. To remain competitive in search, marketers and brands must be agile and quickly adjust to these developments. Tug Agency's Head of SEO and Head of Media have shared their insights on the implications of these changes for marketers, highlighting the opportunities it presents and how stay ahead #SEO #DigitalMarketing #Digital

Looking to increase D2C sales in social? Wondering if there’s a more effective and culturally impactful approach beyond using basic influencer marketing or just adding a buy button? Then this webinar is for you! Tug Agency will be joined by special guests from Pinterest and Uncharted to share the latest insights and cutting-edge ways to secure sales as well as love on social platforms. It's free to attend and we'll be streaming live on Weds 12th June at 12:00. You can read more on the session and sign up on the link below: #DigitalMarketing #MobileMarketing #SocialMedia

Tug Agency is excited to announce our collaboration with a special guest speaker for our next webinar on Fast Forward Commerce: The New Era of Selling! 📱 🚀 We're teaming up with Fern Miller and Uncharted to delve into key insights on social commerce in 2024, what's working for other brands, the winning formula, and unified creative ecosystems in social. Stay tuned for more guest speakers to be revealed soon. Save the date for June 11th at 12:00 and sign up here for an insightful session 👇

Exciting news - Tug Agency has been shortlisted for Campaign UK's Tech Awards 2024! This achievement is a testament to the hard work of our colleagues, the innovative proprietary technology we've developed here at Tug, and of course, our fantastic clients. We are thrilled to be recognised for our dedication to tech and a congratulations to all of the other finalists who're nominated. This also follows news earlier in the month that Tug has been shortlisted in Campaign's Global Agency of the Year 2024. #CampaignTechAwards2024 #technology #digitalmarketing

Another great webinar yesterday, packed with informative content and actionable insights on the latest advancements in Paid Social Advertising. A huge thanks again to our speakers from Tug Agency and TikTok, and to all those who joined us! If you couldn't make it on the day, you can watch the content on demand in the link below: https://lnkd.in/eDHKwYrx Key takeaways from the session:

Very excited for today's webinar on Next Generation Paid Social! Tug Agency and TikTok will be sharing valuable insights on how AI and Data is transforming Paid Social advertising in B2C as well as B2B. Streaming live today at 12:00 GMT. Grab a coffee or lunch and tune in live for actionable insights and best-practice strategies. Can't make it at that time? Use the link below to catch the recording post-event. #paidsocial #strategy #digitalmarketing