Alicja Dybalska’s Post

Creative Diversity is a MUST for paid ads in 2023 and beyond ✅ 👉 But How Do You Diversify Your Ad Creatives? (and no, I'm not talking "video vs statics"...though you need this too) ✨Here's 13 Content Mixes You Should Test:✨ 1. Product AND People Shots  2. Candid AND Posed 3. HERO AND multi-product shots  4. Flat-lay AND Action shots 5. Statics AND Videos AND Carousels AND GIFS  6. Polished AND LOFI shots 7. Bright AND Muted color schemes  8. Professional, UGC AND Real Customer-Generated  9. Close-ups AND Wide Angle Shots 10. Daylight AND Nighttime shots  11. Creator Diversity  12. Newsfeeds, Stories, Right Column AND Reels Placements  13. Emotion Driven AND Logic Driven Special S/O to Max Rosewater & Meta for the slide deck visual of creative diversification and 5/13 ideas I snagged to create this more complete list.

🎯 5 Successful video ads parameters for a mobile-friendly experience. 🤹♂️ Length - Aim for 15 seconds or less. Research has shown that shorter ads tend to perform better in engagement and retention. By keeping the ad concise and to the point, viewers are more likely to stay engaged and absorb the key message. 🤳Dimensions - Make sure that your videos are vertical. This is because most people hold their phones vertically when using them, and vertical videos are more visually appealing and user-friendly on mobile devices. By optimizing your videos for vertical viewing, you can enhance the effectiveness of your mobile ad campaigns and provide a better user experience for your audience. ⌛ Attentive - Capture attention in the first three seconds. It is essential to be clear, concise, and compelling. This can be achieved through powerful visuals, a strong opening statement, or a thought-provoking question. It is important to use attention-grabbing visuals, compelling storytelling, and engaging music or sound effects. 📽 Convey Message - Design for sound-off viewing. Add clear and concise visual indicators, such as subtitles or text overlays, to convey important information to the viewer. 👨💼 Be Human - Create connections and emotions Features real people in ads to create a connection with their audience and evoke emotions that can influence purchasing decisions. Human beings can help convey a sense of authenticity and relatability, making the product or service more appealing to consumers. #digitalmarketing

Fake Out-of-Home media is a trend on #SocialMedia. Like this Skittles advertisement in San Francisco. I love it! And here is why I think it has many benefits: ▶️ 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲: Cheaper than traditional OOH advertising. ▶️ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Allows for bold, experimental designs. ▶️ 𝗩𝗶𝗿𝗮𝗹 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹: Highly shareable and engaging content. ▶️ 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝗮𝗰𝗵: Accessible to a worldwide audience. Usually. ▶️ 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀: Enables interactive and AR campaigns. ▶️ 𝗡𝗼 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗟𝗶𝗺𝗶𝘁𝘀: Free from geographic constraints. ▶️ 𝗠𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗜𝗺𝗽𝗮𝗰𝘁:Detailed analytics for precise tracking. ▶️ 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲: Reduces the need for physical materials. Do you agree with these benefits? What do you think about these kind of ads? Drop your feedback in the comments. 👇 Thanks! And if you want to keep updated on the latest #Innovation in #Marketing, follow me! I post almost daily about it. (𝘝𝘪𝘥𝘦𝘰 𝘴𝘰𝘶𝘳𝘤𝘦: 𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘪𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮.𝘤𝘰𝘮/𝘷𝘹𝘳𝘦𝘦𝘭_𝘰𝘧𝘧𝘪𝘤𝘪𝘢𝘭/)

Eye-Catching & Effective: Why Fake Out-of-Home Ads Are Gaining Traction Traditional billboards getting a bit stale? Fake Out-of-Home (FOOH) ads are taking the marketing world by storm! This innovative approach uses CGI to create mind-bending illusions in public spaces, all captured and shared on social media. Here's why FOOH ads have so much potential: •Captures Attention: Forget the usual static signs. FOOH ads are interactive and surprising, grabbing eyeballs and sparking conversations. •Boosts Brand Recall: The unique format makes a lasting impression, leading to higher recall compared to traditional OOH advertising. •Cost-Effective: No need for expensive physical placements! FOOH lets you create impactful campaigns without breaking the bank. What are your thoughts on FOOH advertising? Is it the future of OOH? Share your insights in the comments! #FOOH #SocialMediaMarketing #Innovation #SocialMedia #Marketing

https://lnkd.in/gJ_ZdpaU A new study commissioned by Instreamatic, which provides AI-powered audio advertising and marketing products, shows that AI-generated ads increase brand favorability among those exposed to the messages compared to a control group that was not exposed to any ads. The third-party study analyzed the performance of both generic and personalized AI-generated audio ads compared to a control group exposed to neither. The study was performed by audio research and analytics platform Veritonic on a campaign run by dentsu for Intel. Ads for the Intel Evo Edition laptop were inserted into streaming radio and podcast listening environments, and the same audience hearing those ads was recontacted and surveyed 48 hours later to measure key brand metrics. Personalized AI ads increased brand favorability by 18-22%. While generic AI-generated creative increased brand favorability by 9% over those not exposed to the campaign, personalized AI-generated creative across all platforms drove significant brand favorability lifts as high as 22%. Additionally, 62% of those exposed to personalized ads reported they were likelier to think favorably of a brand that personalizes its message. The study found that personalized ads boosted purchase intent by 15-18%, compared to a 3% increase for the generic AI-created ads. The findings reveal that 60% of those exposed to the personalized AI campaign reported being more likely to consider purchasing from a brand offering personalized ads. Brand awareness increased by 6-12% for those targeted with personalized ads, while 73% of those hearing personalized AI-generated ads reported being more likely to pay attention to ads personalized just for them. According to Instreamatic, a single traditional audio campaign creative would require extensive studio costs and 4-6 weeks to produce. The company’s platform can prepare that same ad in three minutes and can prepare entire campaigns in just hours. “The Veritonic study confirms that audiences are much more receptive to engagement efforts—including those built intelligently and respectfully with AI—that value them as individuals and speak to their specific lives and needs,” Instreamatic CEO Stas Tushinskiy said in a release. “We’re proud of our work with Intel and dentsu and look forward to enabling more brands to usher in this new era of more personal and effective audio advertising.” Veritonic CEO Scott Simonelli added, “Brands today are continuously challenged to cut through the noise across a wealth of platforms. By creating personalized, relevant ads, their message will not only reach but resonate with their target audiences, contributing to an increase in meaningful brand awareness and engagement.”

Optimizing your ad creatives is key to driving better results. But where should you start? Here are the top three elements you should test first: 1. Headline: The headline is the first thing people see and significantly influences engagement. Test different headlines to find what grabs attention and resonates with your audience the most. A compelling headline can dramatically increase your click-through rates. 2. Visuals (Images/Videos): The visual component of your ad is crucial for capturing attention. Test different images, videos, and visual styles to see which ones drive the highest engagement. Eye-catching visuals can make your ad stand out in a crowded feed. 3. Offer: The offer you present to your audience is a critical factor in driving conversions. Experiment with different offers, such as discounts, free trials, or exclusive content, to see which ones are most appealing to your target audience. A compelling offer can significantly boost your conversion rates. Starting with these three elements will give you the most significant insights and improvements in your ad performance. Happy testing!

Capture the Essence in Ad Production! 🎥💆 In creating ad assets like images and videos, it's crucial to convey the emotional experience your product offers. For instance, with a neck massager campaign, we focused on capturing the feelings of joy, relief, and relaxation that the product provides. This approach goes beyond showcasing the product's features; it's about illustrating the transformative impact it has on a user’s life. Emphasizing these emotional responses in your visuals makes your ads more relatable and compelling, drawing in potential customers by showing the real-life benefits they can expect. Effective advertising isn't just seen, it's felt. #poweredbyORCAS

🌟 Attention all outdoor advertisers! 🌟 Looking for a way to captivate your audience like never before? Look no further! 💡✨ Introducing interactive features on outdoor LED screens! 📺🔁 Imagine catching the eye of passersby with stunning visuals, and then keeping them engaged with interactive content. 🤩🌆 Now, you can invite your audience to be a part of the magic. 🙌✨ With just a touch, they can vote, play games, answer quizzes, and even customize their own ads! 🎮💥 Not only will this bring a whole new level of excitement to your campaigns, but it will also create a truly unforgettable experience for your audience. 🌟🔥 By incorporating interactive features on outdoor LED screens, you'll not only attract attention but also drive brand awareness and boost customer engagement. 🚀💼 So, are you ready to take your outdoor advertising to the next level? 🌟💡 Don't miss out on this game-changing opportunity! Reach out to us today to learn more about how we can help you create dynamic and interactive campaigns that will leave a lasting impression. 📲✉️ Let's make your brand shine brighter than ever before! ✨💪💼 #OutdoorAdvertising #InteractiveExperience #LEDScreens #EngageYourAudience #digitalkiosk #UseYourOutsideVoice