This time last week we were entrenched at Anthropy UK, a moment for 1,800 leaders from all sectors to stand back from the day to day, leave their ‘egos at the door’ and help create a new narrative for Britain in this ‘polycentric’ world we’re now living in.
I’ve been reflecting on one of the key panels I hosted on the role and future of media with leading figures in news
Kamal Ahmed (The News Movement), Andrew Hill (FT), Victoria Wakely (Bloomberg) and Andrew Dagnell (ITV).
How do we tackle fake news and disinformation? Where does news break now? How do we reach broader audiences given information overload and selective consumption? What’s media’s role in driving positive behavioural change?
Key points raised were that journalism remains an essential part of democracy in helping citizens navigate the world. It’s the duty of news to be audience-influenced not audience-led, to reflect understanding from different perspectives by listening deeply to communities and data to inform what’s news.
This led to AI naturally taking central stage. On one hand, the impact of AI was seen as ‘potentially breaking trust’ and fuelling echo chambers through personalisation, and on the other, its power in accessing new areas and different channels to challenge the impact of bias.
Whichever side you currently lean to, it seemed that the future of news is dependent on accepting and harnessing technology and marrying it with being ‘human-made’ and ‘on-the-ground’ to be successful. And, given consumers want ‘news they can use’, transparent algorithms, contextualisation and storytelling are key for driving real understanding and trust.
A big salute to founder John O’Brien MBE ‘The Anthropist’ and MD Lucy Knill FRSA for creating the platform of Anthropy. The rainbow, a symbol of hope, is telling I think.
Porter Novelli
Porter Novelli London
Global Director, Strategic Growth at Reuters | NEXT50 | Startup & Marketing Mentor | Audience & Biz Dev | Strategy | Digital Media | Tech | Gen AI
3wAlways insightful and eye opening - and I can attest that Rasmus' sessions at the YouTube News Working Group last week were consistently among the most appreciated by peers!