Extremely excited to share this year's C4 Paralympic campaign ad!
We’ve been working with the brilliant Channel 4 and 4creative teams over the last couple of years to bring community insights and creative/inclusive consultancy into the DNA of this campaign.
For us it’s fantastic example of how authentic co-creation, community engagement and the desire to be bold, can result in something that is truly progressive, dynamic and powerful.
The Paralympic coverage gives us an amazing opportunity to challenge and progress how we engage and talk about disability in society, and we are proud of how this campaign will do just that.
Watch the Paris 2024 Paralympic Games on C4 from 28th August and see how the brutal forces of sport like gravity, time and friction don’t change for anyone.
Huge well done to everyone involved - just some of the names below that have made being part of this project a real pleasure. 💜
Dom Hyams Dani Roberts Josie Choy Steph Smith Freya Sumner
Alex Mahon Lynsey Atkin Katie Jackson Fiona Wright Ally Castle MBE Anna Kerr Andy Vasey, Dan Warner James Hamilton John Trevor Kate Clayton Lauren Holden
International Paralympic Committee ParalympicsGB Scope
#C4Paralympics #Paris2024
Video Description: C4 Hero campaign advert, including athletes Aaron Phipps, Emmanuel Oyinbo-Coker, Sarah Story, Emma Wiggs, Joseph Lane, Olivia Broome and Alfie - showing the effects of external forces on athletes in a fast paced, dynamic film. The video ends with some text on screen that says "Sport doesn't care about disability", followed by the same statement with the first word switching to 'Gravity', 'Friction', 'Time', 'Wind', 'Heat' and 'Force'.
Social Media Marketing Manager @ The Goat Agency | WPP 🐐 Coffee-obsessed ☕️
1wThe way my jaw DROPPED!! 😮 How has it been a year already?! So proud to see how you’re growing at PG, this year is going to be your best yet, I can feel it 🧡