Anna Wilson’s Post

🔥 What's Hot: The Long Play of Being a Roster Agency✨ Procurement: Want to be an approved roster agency? See attached for the paperwork and process. Agency: Is there an immediate opportunity? Procurement: No. Agency: Do we have to pitch when there is one? Procurement: Probably. Agency: 🙄 Sound familiar? We get it. However, after countless conversations with brand marketers at large organizations, it's clear that being an approved "roster agency," though daunting, offers significant opportunities. While it might seem like a mere formality (and a lot of work), being on a client's approved list means you're identified and mobilized quickly, bypassing the usual hurdles of starting fresh. Keep in mind: 🧠 📈 Understand the strategic advantage: Being a roster agency makes it easy for clients to hire you when opportunities arise, not just keeping you on standby. 🎯 Be a specialist: Highlight your specialty and deep expertise. Procurement and brand teams need experts who can address specific challenges with precision, not just another generalist agency. 🔗 Prospect as a roster agency: Once you're on the roster, start prospecting immediately. Engage with individual marketers within the organization. Ensure they know your expertise and that you're an approved vendor who can make their lives easier.

**Unlocking Success: Your Guide to Working with Our Agency** Welcome aboard! We are thrilled to have you join our ever-growing family of successful collaborations. As we embark on this exciting journey together, let's dive straight into the nitty-gritty of what to expect when partnering with our dynamic agency. **Clarity on Pricing** At our agency, transparency is the name of the game. We believe in providing you with a crystal-clear understanding of our pricing structure right from the start. No hidden costs, no surprises. Our pricing is competitive and tailored to meet your specific needs. We offer various packages that cater to different budgets, ensuring that you find the perfect fit for your requirements. Need a custom solution? Our team is always ready to discuss and create a personalized plan that aligns perfectly with your objectives. **Timelines Made Easy** Time is of the essence, and we respect that. From the moment we shake hands, rest assured that your project will be treated with the utmost priority. Our dedicated team of experts will work diligently to deliver results within the agreed-upon timelines. Worried about deadlines? Don't be! We take pride in our punctuality and will keep you updated every step of the way. Regular progress reports and open communication channels ensure that you are always in the loop. **The Process, Simplified** Working with us is a breeze! Our streamlined process ensures efficiency without sacrificing creativity. Here's a sneak peek into our workflow: 1. **Discovery Phase:** We start by getting to know you and your brand inside out. Understanding your vision and objectives allows us to tailor our services precisely to your needs. 2. **Planning & Strategy:** Our team of experts will develop a comprehensive plan of action, outlining the strategies and tactics that will lead you to success. We'll walk you through every step, ensuring your input is valued throughout the process. 3. **Execution:** It's go time! Sit back and watch our creative wizards weave their magic. Whether it's crafting captivating content, designing eye-catching visuals, or running targeted campaigns, our team will be hard at work, bringing your vision to life. 4. **Monitoring & Optimization:** We don't just set things in motion and walk away. Our dedicated team continuously monitors the performance of our efforts and optimizes strategies to ensure maximum impact and a positive return on investment. 5. **Delivery & Support:** Voilà! Your project is ready for the world to see. But our support doesn't end there. We remain committed to your success and provide ongoing support to address any queries or concerns you may have. Partnering with our agency means you are not just another client; you become an integral part of our mission to conquer the digital landscape. So, let's get started! Reach out to us today and let's unlock your brand's true potential, together!

**Unlocking Success: Your Guide to Working with Our Agency** Welcome aboard! We are thrilled to have you join our ever-growing family of successful collaborations. As we embark on this exciting journey together, let's dive straight into the nitty-gritty of what to expect when partnering with our dynamic agency. **Clarity on Pricing** At our agency, transparency is the name of the game. We believe in providing you with a crystal-clear understanding of our pricing structure right from the start. No hidden costs, no surprises. Our pricing is competitive and tailored to meet your specific needs. We offer various packages that cater to different budgets, ensuring that you find the perfect fit for your requirements. Need a custom solution? Our team is always ready to discuss and create a personalized plan that aligns perfectly with your objectives. **Timelines Made Easy** Time is of the essence, and we respect that. From the moment we shake hands, rest assured that your project will be treated with the utmost priority. Our dedicated team of experts will work diligently to deliver results within the agreed-upon timelines. Worried about deadlines? Don't be! We take pride in our punctuality and will keep you updated every step of the way. Regular progress reports and open communication channels ensure that you are always in the loop. **The Process, Simplified** Working with us is a breeze! Our streamlined process ensures efficiency without sacrificing creativity. Here's a sneak peek into our workflow: 1. **Discovery Phase:** We start by getting to know you and your brand inside out. Understanding your vision and objectives allows us to tailor our services precisely to your needs. 2. **Planning & Strategy:** Our team of experts will develop a comprehensive plan of action, outlining the strategies and tactics that will lead you to success. We'll walk you through every step, ensuring your input is valued throughout the process. 3. **Execution:** It's go time! Sit back and watch our creative wizards weave their magic. Whether it's crafting captivating content, designing eye-catching visuals, or running targeted campaigns, our team will be hard at work, bringing your vision to life. 4. **Monitoring & Optimization:** We don't just set things in motion and walk away. Our dedicated team continuously monitors the performance of our efforts and optimizes strategies to ensure maximum impact and a positive return on investment. 5. **Delivery & Support:** Voilà! Your project is ready for the world to see. But our support doesn't end there. We remain committed to your success and provide ongoing support to address any queries or concerns you may have. Partnering with our agency means you are not just another client; you become an integral part of our mission to conquer the digital landscape. So, let's get started! Reach out to us today and let's unlock your brand's true potential, together!

Inter agency partnerships. Do you work in them? Are you thinking about it? What are your thoughts? This was our latest "feedback" from the lovely Reece at Hewitt Matthews who The Typeface Group Ltd | BCorp partner with to support website builds and comms beyond for progressive clients that want to smash their ROI. Together we work in a clear label partnership where clients know who to speak to for what service. And even if they end up talking to the other agency, our account managers are so on it that either can help or seamlessly arrange for someone to get back to you with answers. It's quite magic really and allows both of our businesses to focus on the elements we do best. Because let's face it, no agency can do everything well without some outside help. We just like to brag about who that is. Want to talk to me about Partnerships. Sure simply drop me a DM. Want to talk to me about making your website a lead machine. Ace. Drop me a DM or email natalie@thetypefacegroup.co.uk 👯♀️

Anyone know a good business development agency?? Biz dev agencies, in particular in the UK, are the lifeblood of agency growth You hear a lot of news about brands and a lot of news about marketing agencies But behind almost every agency's growth is a business development agency (or at least someone who has done their time at a biz dev agency) I was lucky enough to spend 2 glorious and hazy years in London working for a biz dev agency in 2011/2012 Before I started, I couldn't have told you what a marketing agency actually did By the time I left, I was credible enough to start my own biz dev agency back in Australia Agency growth is all about the people though, and I was lucky enough to work with one of the greats who believed in me Had I worked at any other biz dev agency, or for any other manager, I probably would have floundered and found myself working in a dead end sales job today These companies are breeding grounds for majority of agency salesperson in the UK Kind of like agencies are the breeding ground for majority of marketers Choosing one is tough though I have one piece of advice for anyone considering a biz dev agency: It's all about the person If you don't meet the actual person executing for you, you won't have any control 💥Meet them 💥Befriend them 💥Reward them 💥Review them 💥Educate them Involve them in the agency where you can You'll get far more this way than treating them like a dispensable resource

One of my biggest gripes in our industry is that 'The Client is Always…' The notion that “the Client is always right” is not always the best solution, It is usually very often than not a recipe for disaster. By being a "Yes Man" instead of a "Mad Man" they will never see you as a partner to their business with a common goal to improve the standing of the brand in common, but as a commodity or service that can be easily replaced when a cheaper and more willing alternative is presented. Mutual respect, Mutual and loving understanding of the brand, the communities they are influences and the understanding of the goals to be achieved is the only way successful agency/client relationships work in the long run. Let's not be fooled though, Client Relations is one of the hardest jobs there is and for that reason alone is a "Yes Man" just gets you to the next day until you are replaced with a newer cheaper "Yes Man". What Say You Cliff, Sache, Anastasia, Renée, Lauren, Sapphire, Khalid, Pedro, Tracey, ASMA, Kris, Sadé, Dennis, Lelde, Chris, Christopher, Gordon, Jesús, Judy, Clint, Madeline, Maria, Kate #advertisingagency #clientretention

The 6 Step Process To create an agency That everyone hates, Step 1. Get great at one skill For example, ad buying. Learn everything about it, Reach individual skill enlightenment Step 2. Open your agency Create a business, start pitching clients, make some content, Create some case studies. Step 3. Don't study your craft Treat "service business" as an abstract concept, don't study anything from the world of professional services, copy all your favorite B2C sales and marketing tactics, from all the most famous biz coaches on Instagram. Step 4. Hire... cheap people are your biggest expense, so make sure to lowball. Interview... anyone, hiring criteria: 1. does this person know what an ads manager is 2. do they have a pulse         Step 5. Demoralize staff Make sure they get blindsided by clients. This is easiest if you don't train, and make sure to match staff with clients they are unprepared for. The most important part here Is to make sure they aren't excited about the account, prior to getting on a call with a client. Step 6. Burn TF Outta Clients If a client asks why results haven't improved, or have gone down, Gaslight them. Think about it... They hired you because they lacked expertise in this area. Play on that by obfuscating your own lack of results. If a client asks a pointed questing... Equivocate! Seriously do not provide any real reason, for anything goin on in their account. BONUS Step: Pat yourself on the back, you've reach service Biz Nirvana Tl;DR 1. Get great at one skill 2. Open your agency 3. Don't study your craft 4. Hire... cheap 5. Demoralize staff 6. Burn TF out of clients If you were further educated by this post, Make sure to repost for others who may similarly benefit! Also, what's your experience, What are agencies getting wrong? How can agencies do better?

If you're thinking about getting into the consulting, client services or agency business, you better be able to pull together some social proof/testimonials pretty damn quickly (with video ideally) - or be prepared to pay a hell of a lot for qualified demand/sales. But how do you do that when you're first starting out and you haven't completed any projects yet? Here's a few tips: 1) Speak to people you've worked with in previous roles that know how you deliver and the value you provide 2) Have a 'launch' client in mind (and ideally signed) before you start up so that you'll have a reference client soon after 'officially' launching 3) If some initial projects are going well, ask for testimonials before they launch (most happy clients are willing to do this for you) 4) Grab some key text from the transcript of your first videos/testimonials to use as testimonial text across your site and social channels 5) Use text from existing 'LinkedIn Recommendations' as social proof (and/or ask them to go on video for you to create a video recommendation based on their written recommendation) 6) Create your own video based on your LinkedIn recommendations - with attribution credit of course 7) Advise clients as early as possible that as part of your normal engagement process, you'll be reaching out to them on completion of their project for a testimonial so they are expecting it and it's not a surprise 8) Once you have a few testimonials in the can, create a dedicated page for them on your website - this will usually become one of your highest traffic pages so take your time to get it right Trust is absolutely KEY for ANY client services business to secure new opportunities, so make it a focus from day one. If you do things right, this is the kind of amazing feedback you can end up with: ❤️ “…CRITICALLY, WE'VE GOT GREAT PARTNERS THAT WE WORK WITH. BUT THEN, YES, I THINK ENGAGING YOUR KNOWLEDGE AND YOUR NETWORK AND THE ABILITY TO BE ABLE TO SOUNDBOARD AND HAVE THAT DECISION MAKING ASSISTANCE IS WHAT PUTS US IN THE POSITION TO MOST CONFIDENTLY MAKE DECISIONS MUCH QUICKER.” 🙏Thanks for the kind words Jess Pongrass - love working with you guys!

Why People Fail In Network Marketing Business People can fail in their network marketing business for various reasons. Common factors include lack of proper training and support, unrealistic expectations, inadequate effort and consistency, inability to effectively communicate the product or opportunity, and a misunderstanding of the business model itself. Additionally, some individuals might struggle with rejection, which is a frequent aspect of network marketing. It's important to note that success in network marketing requires dedication, skill development, persistence, and a genuine passion for the products or services being offered. A deep dive in the factors mentioned above. I. Lack of Preparation and Training A. Insufficient understanding of the business model B. Inadequate knowledge about the products or services C. Lack of training and guidance from the upline II. Unrealistic Expectations A. Belief in "get rich quick" mentality B. Underestimation of the effort and time required C. Failure to understand the challenges and setbacks involved III. Inconsistent Effort A. Lack of commitment and dedication B. Inability to manage time effectively C. Absence of consistent prospecting and follow-up IV. Poor Communication Skills A. Inability to effectively convey the product's value B. Difficulty in presenting the business opportunity persuasively C. Failure to handle objections and doubts of potential recruits V. Fear of Rejection A. Fear of approaching and engaging with prospects B. Emotional toll from facing repeated rejections C. Reluctance to follow up with leads due to apprehension VI. Neglecting Personal Development A. Ignoring the need for skill enhancement B. Neglecting personal growth and mindset development C. Failing to adapt to changing market trends and strategies VII. Lack of Genuine Interest A. Joining solely for monetary gains, not passion B. Inability to connect with the product or service C. Demonstrating insincerity, leading to mistrust from potential recruits VIII. Insufficient Support System A. Lack of support from the upline or team members B. Feeling isolated and disconnected within the network C. Absence of mentorship and guidance IX. Poor Business Management A. Mismanagement of finances and resources B. Neglecting administrative tasks and record-keeping C. Failure to set achievable goals and monitor progress X. External Factors A. Economic downturns affecting disposable income B. Changes in regulations impacting the industry C. Unforeseen external circumstances affecting ability to focus on the business It's worth noting that while these are common reasons for failure, they can often be mitigated or overcome with proper training, dedication, self-awareness, and a willingness to adapt and learn from mistakes. #networkmarketing #success #mentorship #coach #business #mindset

When it comes to collaborating with other agencies, there are two types I think every agency would benefit from partnering with. Those two are: complementary agencies and “big sibling” agencies. Complementary agencies don’t directly compete with you but instead offer services adjacent to the ones you offer. The perks of partnering with a complementary agency are: • You both can team up and pitch on new business opportunities together • You can send leads to each other • You can develop a strong working relationship & have direct communication channel when working on the same client At Barrel, we’ve formed great partnerships with branding, PR, and marketing agencies to generate deal flow, win deals together, and deliver great work. As long as you’re proactive about delivering value to the complementary agency via referrals and by ensuring quality work on any collaborations, the partnership can become an important channel. The other agency type to consider partnering with is a big sibling agency. This is an agency that offers overlapping services but is bigger than your business. Some big sibling agencies may see you as a competitive threat and ignore you, but some agencies welcome a smaller agency they can safely pass off leads that are poor fits for themselves. The perks of partnering with a big sibling agency are: • You can get handed projects that are just crumbs to them but are sizable chunks to your agency • You can connect with people further down the agency journey that can scale your network and act as consultants and coaches Barrel has benefited massively from meeting with owners and employees at big sibling agencies. There’s so much to learn and many people we’ve met are happy to advise and support. As we’ve grown our business, we’ve been in the position to be a “big sibling” to others as well, and as much as possible, we try to pay it forward. By partnering with these agencies, Barrel has been able to work on amazing projects that we otherwise may not have had access to. I highly recommend forming these kinds of partnerships if you’re running an agency. Start by identifying your potential partners and then reaching out by cold email. Try to meet via Zoom or in-person and then stay in touch. Good things will happen.