BAUDE NY’s Post

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NGL, we're not surprised about this news! "The pilot, an extension of Sephora’s pre-existing “Next Big Thing” in-store spotlight, focuses solely on body care and works to break out products in the category from the typical merchandising within skin-care shelves. As of the February launch, the pilot is in 60 doors nationally, based on market demand for prestige body care." (https://lnkd.in/df7Kb8FK) At Baude, bodycare IS selfcare. We don't believe in "fixing your problems", because it's saying there's a problem in the first place. We want to get people back into their bodies, and indulge all of their senses — through the discovery of scent, touch, sound, and sight (maybe taste one day 😉 ). Our products stimulate the body AND mind with maximalist experiences delivered through minimalist formulations.

Sephora pilots new body care merchandising strategy

Sephora pilots new body care merchandising strategy

https://www.glossy.co

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