Beautycounter’s Post

THIS IS BIG. Beautycounter is disrupting one of the most prominent personal-care categories: Fragrance. I can't restate enough how "Fragrance" is a loophole in the industry across ALL personal-care products for companies to hide incredibly dangerous ingredients but is especially so in Parfum. One in every 4 dollars spent on products is spent on Parfum/Fragrance. I partnered with Beautycounter because of Gregg Renfrew's drive to accomplish our mission to get safer products into the hands of everyone. What we put on our skin matters. This work matters. #betterbeauty

The fragrance industry is notorious for packing formulas with hidden questionable ingredients, citing “trade secrets” as an out. So, when you see generic terms like “fragrance” or “parfum” on an ingredient label, it could be a catch-all for ingredients that don’t pass the sniff test—including known carcinogens. Beautycounter test their ingredients every which way to make sure they uphold their industry-leading standards. You deserve to know what's in your personal care products...that's why I choose Beautycounter everyday. New clean and safe fragrance coming soon...be in the know! http://bit.ly/3Iqaqor #beautycounter #beautycountercosmetics #beautycounteradvocate #fragrance #fragranceindustry #fragrancelover #cleanbeauty #raiseupbeauty #betterbeauty

Having lived through “natural,” “organic,” and now “clean” claims, it’s interesting to watch what is being marketed to consumers. Thankfully, there is a shift in the market to not only be “clean” for what is in the formula but to be “clean” in the packaging, manufacturing process, and what impact these have on the environment. Using principles of green chemistry, I believe “cleaning up” all these stages of a product life cycle are possible.

This the WHY for what Women Empowering Nations is doing. It’s been amazing to invest in Black women leaders around the globe. The future is so bright. ✨ Learn more about WEN and how you can be part of our work at our free virtual event tomorrow, July 29th at 10am CST. Register at www.wenations.org. #blackwomenlead #investinwomen #socialentrepreneurship #socialimpact

Sephora defeated the proposed class action of the allegedly misleading “Clean @ Sephora” beauty claim ⚖ The plaintiff alleged that Sephora's clean beauty claims misled customers due to products containing synthetic or potentially harmful ingredients 🤔 Sephora's criteria for clean beauty is clearly displayed & just because it differs from the plaintiff’s, doesn’t make it misleading 💚 #beauty #claims #classaction #regulatory #legal #sephora #cleanbeauty #ingredients #marketingandadvertising #cosmeticscience #skincare #makeup #haircare #bodycare #fragrance

Please vote for Eyes Are The Story for the Safety in Beauty Diamond Awards 2024! Link to vote (easy step): https://lnkd.in/gCutEmJH Our patients (both dry eye and healthy patients) have loved the full line of Eyes Are The Story products: for its safety profile, clinical efficacy, and anti-aging aesthetic results! About The Pioneering & Innovation Award: "The Safety in Beauty Pioneering and Innovation Award 2024, is given to an outstanding innovative product, or service or event. The winner will display genuine innovation or demonstrable product advancement, resulting in unique solutions, treatments, and outcomes. The winner will also demonstrate product safety and efficacy."

Let your perfume be the signature of your soul, speaking volumes without uttering a word."❤️🔥❤️🔥 #newscent #perfumelaunching #brand #brandintroducing #exclusive #comingsoon #launchingnewscent #scentrevealing #launchingsoon #currentopenings

I was at one of our supply outlets (see photo) for our cosmetic products today after supplying some wellness products at another outlet. It was so nice seeing how stocked up the store looks now compared to when we first visited and supplied our products 2 years ago. It is always a joy to see our customers businesses' grow as Befenchy House of Style grows. #Productdistribution #Businessgrowth

Hear more about how to systematically uncover commercially successful beauty brands and ingredients by tuning into this webcast on 5/15: https://lnkd.in/gJhQbQNn #BeautyBrands #ProductIngredients #Webcast #IngredientSuppliers