Christina Hill’s Post

Do not judge the state of my plants. 🫣 As I walked home from the garden centre recently with a £40 haul, I started to feel nervous about the prospects of my new plant pals. 😰 I knew that most likely, at least one of them wouldn’t see it through the next month and I will have poured my money away even more efficiently than my last Thursday at a Shoreditch pub. So I tested the UK app store’s top two apps - Planta and PictureThis - to find out whether one of them could resolve my plant care shortcomings. Honestly, both apps are great and worthy of their impressive reviews, but a few these things really differentiated them for me and here's what stuck with me: 🌱 Be the expert: anyone can find vague or speculative information on Google or ChatGPT, so you need to be a cut above in terms of reliability and clarity and build a relationship of trust 🪴 Having one or two high value feature which delivers consistently is more impactful than being an all-in-one with a huge list of features 🌷 Make the first 5 minutes on the app feel valuable and interactive and not like you’re doing paperwork 🌹 If you’re not offering a trial in 2024, what are you doing?! People do not like paying for apps in the best of circumstances, at least warm them up a little For full review and opportunities to judge my plants: https://lnkd.in/eANzUuBz

After over two years, 30ish marketing events worked with 100ish nanny helpers, a recession, a Christmas party in February, 3 childcare services, 3 freshers’ campaigns, 3 prime ministers not fixing the childcare system, 3 bookclubs, 3 outings with the giant dice, 1 Cbeebies celebrity, an 18-page playbook, an unexpected trip to Latitude Fest, several Twickenham stadiums’ worth of nannies, and countless times getting lost at Old St roundabout, I’ve come to the end of my time at Koru Kids 🚸 A massive thank you to the superstar team who have inspired and supported me and brought so much fun to my life.🌟 Truly some of the smartest, kindest, most generous people I’ve had the privilege to know. Koru Kids is doing super important and impressive work fixing the UK’s embarrassingly terrible childcare system and I am rooting for them all the way. 👏 I’m super excited to be joining the team at Perceptycs this week and getting stuck in to the world of app growth 🌱

Had a blast working on this! Who knew set design skills would be so tranferable 😉

Some of the UK's biggest and 'best' employers only offer 2 weeks of paternity leave. 🤯 Policies like this reinforce traditional gender stereotypes and negatively impact the whole family's well-being. Want to see how your company does in the Paternity League? 👇

You don’t have to be a parent to see that childcare provision in this country is a mess. The 35hr working week was designed to suit a family model where only one parent goes to work, and the reality is that even in 2021 the weight of the childcare juggle is still holding women back. A system where women don’t get to reach their full potential harms us all: it’s bad for women, it’s bad for employers, and it’s bad for the wellbeing of families. If the government are allowed to let their election promise fade into obscurity, we will all miss out. Sign our petition to ask the government to follow through on their promise. ✍️ https://lnkd.in/evUpzQX3