Firstly, thank you all for your genuine support and for reaching out over the past few weeks, that was sincerely appreciated.
Back on the day job I’ve just attended Road Safety GB2023 Conference which left me with quite a few thoughts. The first one is this, language is important for how we connect or not with people. It is probably time to rebrand this sector as ‘Road and Community Trauma’ sector. This is to enable a reconnection within the transport, traffic and highway, with the public and into emergency services. If as I heard at the conference, 20mph rural and urban areas could potentially deliver £90m worth of benefit to the NHS, why then aren’t we realigning to refocus our efforts to be deeply focused with Health and Emergencies? This isn’t just a transport problem - it’s health & wellbeing and community. Road Safety as a term in my opinion has probably ran its course - time to go again.
A question was asked to the Question Time panel, if you could design a national road safety campaign what would you focus on? Nothing wrong with any of the practitioner responses but again I would look at this differently. I would focus a campaign on this phrase ‘Your family needs you’. The trauma plays out in homes and families. So I would position a simple English message with an emotional slant, asking the country to remember their importance to their love ones - when using the road network. It’s great to be back! #NRSC2023
SHERQ Consultant | OHS Practitioner | GradSAIOHS
2moWell done! What a great achievement.