Daniel Dunn’s Post

We sold our first digital product 10 days ago. Since then... $375 revenue $517 spent on ads Not yet profitable, but good to see conversions at our current price point. Next step is tweaking ads to up conversions. Our website has a form, which leads to a Stripe checkout page. The analytics are interesting. So far, we've had: 158 visits on our Sign Up form page. 52 form submissions. (32% of ^) 15 purchases. (28% of ^) Overall, we're hovering around 2% conversion rate. (Purchases/Total Site Visits)

Are you advertising subscription software on Google Shopping? Setting up your ads can be a bit tricky because the first few months are often at a discounted price. Plus, Google has strict requirements so that shoppers don't get confused. So we've created this template (with in-depth explanations) for you to use while mapping your product data for your listings. Check it out here! https://hubs.la/Q02vM-4R0 #googleadstips #ecommerce

The more audits I the better I understand the dynamics of profit in advertising. Here are 3 tips for you to generate profit: #1 Gross revenue boosts your ego, it's important to remember that it doesn't pay your bills. If you aim to survive in 2024, shift your focus to profit. #2 Return rates are not taken into account. Not only is your data bloated with conversion that got cancelled. The costs are often overlooked and sincerely hurt your bottom line. #3 Try not to spend more than 20% of your net revenue on fixed costs (overhead), example: - Salaries - Utilities - Fees These costs remain constant regardless of the number of orders generated. Many businesses overspend on non-essential items. Reducing these costs is the simplest way to enhance profitability. — Achieve your maximum result! Follow me on my mission to help E-commerce brands thrive with Google ads

Does this sound familiar? You’re browsing online, and you click on an ad for something you like… … only to see it’s out of stock when you land on the company’s website 😤 eCommerce marketing mistakes like this are more common than you might think. Worse, they can drain your budget faster than you can say, “flash sale.” We've seen so many cases like this. Here are a few tips on how to fix them. https://lnkd.in/dh8kBg55

It's no secret that Temu is investing huge sums of money into their advertising, including on Google Shopping. So as the marketer for your SME, how can you be expected to compete with that without squeezing your margins and jeopardising your ROAS? The 2024 Google Shopping Trends Report dives deep into strategies to stay ahead despite the competition, with actionable insights to maintain visibility and drive sales in a competitive landscape. Plus hear how ecommerce leaders like OnBuy, Salesfire, Trustpilot are planning for 2024. Download your copy here https://hubs.ly/Q02lMmln0

Google has recently rolled out a test program to selected agencies and advertisers offering paid customer support for $50 per call. In theory, this support will be personalised to each business, offering customised insights and recommendations. In reality, any digital marketer who's spoken to Google's reps knows that recommendations overwhelmingly favour tactics which will increase spend and often contradict the long term strategy of an account. Our view? Spend that $50 on advice from an independent Google Ads expert who doesn't directly benefit from your account spend increasing. To get in touch with that expert, visit the link below. https://lnkd.in/eA7JxgQD

How to know if your paid traffic is paying off.

Ecommerce Tip: When it comes to successful products, it’s best to avoid making changes unless absolutely necessary. Specifically, with Google ads. Altering your top-performing products can have a deoptimizing effect and disrupt the momentum of your best-sellers. Instead, focus on moving under-performing products as needed. Keep your momentum going and watch your ecommerce store thrive.

Testing the market is always important so checking your products before you sell them on Google is an absolute must. See my tips for checking if your product is what people are looking for online. #ecommerce #googleads

Big changes are happening in the world of digital advertising, and they’re having an impact on Ecommerce brands. In our latest article on the advertising updates you need to know, we cover: 👉 PayPal's new ad platform offering cost-effective customer acquisition 👉 Google's pause on AI Overviews after mixed feedback and technical issues 👉 Instagram testing unskippable Ad Breaks and the user backlash How do these updates affect your Ecommerce marketing strategy? Check out the full article here: https://octup.com/blog/42 #EcommerceTrends #DigitalAdvertising #EcommerceUpdates