EMARKETER’s Post

📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce

🎙 Here's what's coming up this week on the Behind the Numbers #podcast: MONDAY The Daily: Is the AI Train Already Losing Steam, Getting Rid of 'Hallucinations', and Where AI Is Actually Taking Us Hosted by Marcus Johnson, featuring Jacob Bourne and Yory Wurmser Listen now! https://lnkd.in/emUbG52S TUESDAY The Banking & Payments Show: Leveraging Finfluencers Hosted by Rob Rubin, featuring Jasmine Enberg and Lauren Ashcraft https://lnkd.in/eEbqWuVX WEDNESDAY Reimagining Retail: Amidst the rise of commerce media, who should be introducing media networks? Hosted by Sara Lebow, featuring Sarah Marzano and Maria Elm https://lnkd.in/eEbqWuVX THURSDAY The Daily Hosted by Marcus Johnson, featuring Paul Verna https://lnkd.in/eEbqWuVX FRIDAY The Weekly Listen Hosted by Bill Fisher, featuring Carina Perkins, Evelyn Mitchell-Wolf, and Max Willens https://lnkd.in/eEbqWuVX #btnpodcast #retail #advertising #marketing #ecommerce #retailmedia #banking

Nearly all advertisers (90%) now see creator content as a top-notch ad channel, according to the Interactive Advertising Bureau. Creators are also a big source of ad creative, with 60% of brand marketers globally using sponsored digital ads with creators, per October 2023 CreatorIQ data. Join Jasmine Enberg and Marissa Coslov this Friday as they discuss what this means for marketers, including effective ways to collaborate with creators and leverage their influence: https://lnkd.in/ewkedrrb #webinar #creatoreconomy #creator #marketing #advertising

📩 Over 100,000 marketing leaders start their day with EMARKETER Daily. Data-driven and timely, the EMARKETER Daily newsletter is essential for decision-makers who need to keep up with the shifting advertising, marketing, and media landscape. Subscribe today: https://lnkd.in/eZH2xSDF #EMARKETER #newsletter #marketing #advertising #media

🎙 On today's episode of the Behind the Numbers #podcast: 📦 What does #Amazon have planned for its thirties? 🔮 The all-AI ad that sparked a debate about the future of #marketing 📉 Why is customer experience historically low 🛍 The most impactful AR feature in retail and more! Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sarah Marzano and Carina Perkins: https://lnkd.in/evJrppWZ

📲 Two-thirds of US smartphone users will use shopping/retail apps by 2025, according to our forecast. As the competition for consumer dollars heats up, mobile apps can help retailers reach a more engaged audience and enable a more omnichannel shopping experience. Discover how consumers are using mobile apps and how they're helping retailers boost sales: https://lnkd.in/e6KPHNe6 #mobileapp #retail #ecommerce

📩 Over 100,000 marketing leaders start their day with EMARKETER Daily. Data-driven and timely, the EMARKETER Daily newsletter is essential for decision-makers who need to keep up with the shifting advertising, marketing, and media landscape. Subscribe today: https://lnkd.in/eDWHbEr8

Nearly one-third of North American CMOs say data privacy regulation and cookie deprecation is one of the most challenging parts of media transformation, according to Dentsu. Download EMARKETER’s “Field Guide to Identity Resolution and Alternative Identifiers,” made possible by LiveIntent, Inc. Inside, you’ll discover how identity solutions and alternatives to traditional identifiers can help advertisers track and target digital users. Get Your Copy: https://shorturl.at/G3vIe #cookies #identityresolution #alternativeidentifiers

📈 The creator economy is quickly evolving, and marketers must adapt. Join Jasmine Enberg and Marissa Coslov for an exclusive webinar, "Beyond Brand Deals: How Marketers Can Navigate the New Creator Economy," to learn how your brand can thrive. You'll discover: - How creators are building growing businesses - Strategies for brands to collaborate effectively with creators - Monetization techniques for sustainable creator businesses Save your spot for July 19th: https://lnkd.in/ebeQd4WV #creatoreconomy #webinar

⬇ Bonus content from this week's episode of the Reimagining Retail podcast, featuring EMARKETER analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML. Tune in as they discuss examples of generative AI in retail, how to convince consumers to engage with it, and what GenAI is not good for: https://lnkd.in/efaFTzW5 #podcast #btnpodcast #retail #genAI