Hungry for the latest news on Google and AI? Saroj Gupta, Senior Media Manager, covers the most innovative advancements from Google Marketing Live 2024 and how they'll benefit marketing campaigns in the year ahead. Find out all of the ways Google's changing the marketing game: https://lnkd.in/ehxmq2BK 📖
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Digital Marketer | Crafting Campaigns that Convert | Data-Driven Decision Maker | Let's Elevate Your Brand's Digital Journey Together!
Did you attend Google Marketing Live 2024? If not, don't worry! We've got you covered. Read my article on some of the important updates mentioned in this event and let me know your thoughts on the potential impacts of these updates that you foresee. https://lnkd.in/ehxmq2BK 🔗 #googleads #GML2024
Hungry for the latest news on Google and AI? Saroj Gupta, Senior Media Manager, covers the most innovative advancements from Google Marketing Live 2024 and how they'll benefit marketing campaigns in the year ahead. Find out all of the ways Google's changing the marketing game: https://lnkd.in/ehxmq2BK 📖
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Consumers want –and demand– relevant online experiences from their favorite brands while expecting transparency and control over their own data. Therefore, achieving marketing that respects user privacy is one of our priorities at Google. This year, the rapid evolution of AI and the phaseout of third-party cookies from Chrome will redefine the way we do marketing. This challenging time brings new opportunities to seize, from generating new ways to create value, to redefining first-party data strategy and increasing the level of creativity. I recommend reading some key ideas from great Google leaders such as Marie Gulin-Merle, Dan Taylor, Joshua Spanier and Robert Wong on how to project our work for 2024. Tell me what you think! #MarketingDigital #AI #Google #Innovación #Cookies https://lnkd.in/eCnhAHbr
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AI is at an inflection point this year, with things feeling less certain but more possible. It has Jason Spero, VP of global business at Google, thinking about mobile’s early days. He shares how those lessons from the past can help marketers take action today and start putting AI to work 👇
AI and the digital marketing ecosystem
google.smh.re
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This week, we take a look at our key takeaways from last week's Google Marketing Live Keynote 🚀 The 11th Google Marketing Live event marked a significant shift towards AI integration across Google's partners, designed to enhance the user and advertiser experience. Click here to read more >> https://lnkd.in/g5cxnBmY #GML2024 #GoogleMarketingLive #Google
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Google: The funnel is an artificial construct that prevents marketers from reaching customers. Channels are dead. Use our proprietary AI to navigate the Messy Middle and achieve true Moment Marketing. Also Google: Check out our new mid-funnel campaigns.
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One of the most important Marketing Events of the year just happened. Did you miss it? Your Holiday Marketing Plan will suffer. But, it's not too late! Google's "Think Retail" event is on YouTube already. Do yourself a favor and watch it! The Google Ads Team unpacked their latest suite of products and analytics tools powered by #AI. It is an onslaught of opportunities! If you attended (or watched on demand), what jumped out to you? #Marketing #Media #Events #Google #Retail #ArtificialIntelligence
Think Retail On Air Keynote: Your holiday performance, multiplied by Google AI
https://www.youtube.com/
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Tune into #Google Marketing Live EMEA 2024, and discover how to succeed in the new era of AI this year and beyond. Register now for May 22 👉https://lnkd.in/dZ44eXb2 #GMLEMEA2024 Google
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💡AI is undoubtedly shaping the future of advertising. Are you finding it challenging to navigate the latest industry trends? Our latest #GoogleMarketingLive 2024 Report insights report is now live on our website, uncovering all the information and updates from Google that you need to know to stay ahead in the game. Check out our report now! https://lnkd.in/eDBMYk4y #Assembly #AssemblyEurope #FindChangeGrow #GML24
Google Marketing Live 2024 Report: A New Era for AI Ads | Assembly Insights
assemblyglobal.com
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In this article on The Drum, dive into the future of advertising with Microsoft Advertising's Nick Seckold and InMobi's Rohit Dosi. Discover emerging trends like AI which are revolutionizing the marketing landscape and actionable insights to harness their potential! 💡 Read highlights from their conversation: https://lnkd.in/d72dGDXz #MarketingTrends #AIinAdvertising #DigitalMarketing
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Senior Digital Marketing Manager| official Google partner| Growth Hacker| Marketing Strategy Specialist
The integration of AI in Google Ads is just the beginning. As technology advances, we can expect even more sophisticated and efficient advertising strategies. Based on my experience, using the new technology in Google Ads really pays off with great results. #AIinAdvertising #GoogleAds #Efficiency #AdvertisingStrategies
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