Givaudan Sense Colour’s Post

When analyzing the expanding market of energy drinks, enhanced waters, and sports drinks you’ll find that colour is no longer a mere indicator of flavour identity. 🧋 There is a growing trend towards using colour to hint at a refreshing and invigorating experience, becoming a primary language for functional claims. 📈 In this article, you’ll see some of the predominant trends in flavour and colour use for the category and understand some practical tips to get the best technical performance from the refreshing palette of natural colours. Read now 👉 https://hubs.ly/Q02DCxgp0 #beverages #RTD #energydrink #sportsdrink #enhancedwater #trends #beveragetrends #drinktrends #flavortrends #flavors #foodandbeverage #culinary #naturalcolor #red40

What are some of your favorite red foods and how do they make you feel? Perhaps it’s the cherry pie your grandmother would bake to perfection 🥧 or maybe it’s your famous spaghetti bolognese that wows at family gatherings 🍝 Whatever it may be, we can all agree that red is a versatile, bold colour that holds many meanings. It’s powerful allure enhances culinary creations and continuously proves to be a classic food colour. Let’s chat more about red at IFT! Be sure to visit Givaudan Sense Colour July 15-18 at booth 4851. See you there! #colorpsychology #foodscience #foodandbeverage #culinary #red #red40 #IFT #IFT2024 #chicago

When you think of red foods, how would you describe them? 🍒 🌶️ 🍅 Perhaps your mind wanders to sweet, it making connections with ripe berries. Or maybe refreshing, as you reminisce on your favourite childhood summer drink. Red foods are classic and bold, making them a common drink and food colour. Let's chat more about red at IFT! Visit us July 15-18 at booth 4851. We can't wait to see you there! 🥳 #red40 #redfoodcolor #colorpsychology #naturalcolors #IFT #IFT2024 #foodscience #foodandbeverage #culinary #RTD

Make sure to add this event to your calendar! 📅 Discover a game-changer in natural beverage colouring! Join beverage scientist Tracy Mattingly at our IFT Taste of Science talk as she unveils the science behind our new Amaize® Orange-Red anthocyanin color and its practical applications. Learn how it can deliver brilliant red hues without the off-notes of other natural colours. Attendees will taste a sample beverage and experience firsthand how this innovative solution meets consumer demand for clean labels and vibrant colours. 🍷 We will be at the Exhibit Hall - Taste of Science (Booth 5212) July 16 at 1:00 PM CST for this event. See you there! #red40 #purplecorn #naturalcolours #beverages #foodandbeverage #foodscience #IFT #IFT2024 #womeninSTEM

We are rolling out the red carpet at IFT! 📸 Join us for an exciting, vibrant time at booth 4851. We have lots of interactive activities and fun planned for you all! You won’t want to miss out. See you then! 💃 #IFT #IFT2024 #Naturalcolors #foodscience #foodandbeverage #innovation 

It’s with a bittersweet sentiment we share that Elaine Gravatte, President of Sense Colour, has announced her intention to retire at the end of July 2024. At the same time, we are very excited to share that Ann Leonard, Senior VP & Chief Financial Officer will fill the role of President, effective August 1, 2024. Ann is an excellent choice for this role, having served in her current position for nearly 15 years overseeing the Finance and IT functions and as regional president for our Asia operations. Her background includes ten years in the US Navy and nine years with General Electric. She earned a BS from Purdue University and an MBA from The Wharton School of the University of Pennsylvania. Elaine, who has been with us (formerly as DDW, The Color House) for 24 years, including the last 10 as President, will remain on through the end of the year in an advisory capacity to Ann as she transitions into her new position. Please join us in congratulating these two incredible women and wish them luck in their next chapters! 🎉 Click below to read the full announcement! https://lnkd.in/gHECAbVP #naturalcolors #womeninleadership #womeninbusiness #foodscience

Red is a bold, popular colour that is associated with a myriad of emotions. How does red make you feel? Let us know below!

Who's hungry? 🤤 Extrusion is the versatile food processing technology that mixes, cooks, shapes and texturizes food ingredients. In this article we’ll explore this extraordinary food processing method along with factors to consider when using natural colours—and how to maximize their results and sensory enjoyment. 📖 Read here: https://hubs.ly/Q02zKyph0 #foodscience #foodandbeverage #extrusion #petfood #snacks #cereal #culinary #naturalcolors

How do pastels make you feel? 🤔 A third ongoing trend in ‘authentic’ food preferences are pastel colours! Pastel palettes are also reminiscent of a dreamy, imaginary world and are often associated with emotions and feelings like serenity, sweetness, and nostalgia, and lend themselves well to creative fantasy flavours. ✨ Want to learn more? Read here: https://lnkd.in/eYXBQcDx #pastel #trends #colorpsychology #naturalcolors #foodscience #foodandbeverage #culinary #bakery #icecream