Goals House’s Post

If you're in New York, join Dani Mariano at Campaign Convene: Creativity Converged for a panel discussing the generational similarities and differences - Alphas to Boomers - in brand maturity, tech adoption, and purchasing through digital channels, and how emerging tech has influenced these behaviors.

In the last three years, platforms have done an excellent job optimizing our individualized algorithmic selves which was supercharged because of the pandemic. Many of us lived life through our devices and allowed platform algorithms to soothe us, build us, and create our identities. While completely necessary because we couldn’t see each other, it had a profound impact because we became overly niched, and stopped being able to connect. It reminds me of the old story of the Tower of Babel, where we’re seeing multitudes of fragmentation. Media can’t only promote optimized curation but must also promote community. When you look at the psychology of identity and well-being (literally the Warwick Edinburgh mental well-being scale), the individualized self is simply not enough. There needs to be a collective identity. Our personalized selves are useless without the context of other people. This summer was proof that media consumption needs to inspire a stronger community. Examples like Barbie and Taylor Swift (and something, something Super Bowl because that's all we are talking about) show that media that drives community, not just curation is what is needed now. Read more about the Duality of Media, Vox Media's partnership with Carat, and smart folks at SightX. - Joanna Hawkes, Julia Goorin, David Fernandez - Thank you for making this work rich Naira Musallam https://lnkd.in/dbMTJqUh

With hundreds of panels and presentations in 24 different tracks, this year's SXSW Conference is the place to learn, network, discover new possibilities and create new opportunities. Find out more about specific topics covered at SXSW 2024 by browsing these regular LinkedIn posts. For this edition of this series, we examine five of the most intriguing sessions that focus on the power, possibilities and perils of big data, across a variety of industries. 1) Data-Driven Touring: How to Turn Fan Data into Packed Shows. This panel, featuring industry experts, dives into the best strategies to connect with fans, optimize ticket sales and tour revenue, and heighten fan engagement using data. https://lnkd.in/gG7qn6BQ 2) Create Immersive Experiences Using Data Driven Insights: In this interactive workshop, participants will be broken into teams to partake in an engaging brand challenge to reimagine the possibilities of retail with the support of MG2 Advisory’s primary research findings around consumer behaviors, industry trends, and insights around technology adoption and expectations. https://lnkd.in/gpnYQUDv 3) Does Data Privacy Fit into the Growth of A Creator Economy? This panel of four data privacy experts and professionals will focus on the opportunities for technologies to help organizations efficiently comply with regulations and provide individuals with tools to claim their data assets. https://lnkd.in/gRV3HTb3 4) EVs: A Big Bet Needing Big Data: For the electric vehicle market to gain mainstream success, governments must leverage big data. Attend this session to understand what numbers and usage trends EV industry insiders are watching. https://lnkd.in/geCh3j-y 5) SXSW Pitch: Enterprise & Smart Data. Five data-focused startups showcase their talents before a live audience and a panel of industry expert judges. https://lnkd.in/gDuGyST9 6) Winning With Causal Data: From Hollywood to the White House: This session brings together industry leaders transforming data-driven decision-making in some of the world’s most successful campaigns. We’ll learn how they’re driving real-world action from the box office to the ballot box. https://lnkd.in/gFrGn_VG Find more SXSW 2024 sessions about data here: https://lnkd.in/gUJfPsC4 Register now to save before SXSW badge rates increase in early March sxsw.com/attend #sxsw, #sxsw2024, #data, #dataanalysis, #bigdata, #dataanalytics, Melissa Gonzalez, Nicole Pokorny Forster, M.S., Sam Alpert, David McKay, Katherine Friedland, Aaron Summer, Perianne Boring, Ray Gill, Yeshimabeit Milner, Morgan Ortagus, Chris Valentine, Rusty Heffner, Yanzhi (Ann) Xu, Rachael Nealer, Vincent Diallo, Artur G., Arlan Hamilton, Mohanjit Jolly, Marcelo Lima, #dataarchitect, #bigdataanalytics, #bigdatatechnologies, #dataisbeautiful, #startups, #founders, #entrepreneur, #evs, #electricvehicles, #datadrivenmarketing, #datadrivensuccess, #touring, Erin McDonough, James Slezak, Tatenda Musapatike

📣 Exciting News! 📣 We are delighted to announce the launch of our brand new creativity, experience, culture, and innovation newsletter from The Prompt! 🎉 This newsletter is a curated collection of thought-provoking articles that explore the intersection of art, technology, and creativity. Each issue delves into various themes and showcases innovative ideas and projects that push boundaries and redefine the creative landscape. In our latest edition, we explore fascinating topics such as Chinese influencers embracing AI technology, Neiman Marcus's extravagant gifts for a cause, Lindy.ai's digital employee revolutionizing workplace efficiency, and Uncoop's platform for distilling bestselling books into actionable insights. Moreover, we reflect on the ever-evolving business landscape, where the marriage of technology and human-centricity is reshaping consumer engagement. We also highlight the growing importance of sustainability, inclusivity, and corporate responsibility in driving meaningful connections with today's values-driven consumers. If you're passionate about creativity, experience, culture, and innovation, this newsletter is a must-read! Stay ahead of the curve and be inspired by the ideas that shape the future. To subscribe and receive regular updates, visit our website and join our network of forward-thinking professionals. Let's explore the limitless possibilities together! #ThePrompt #Creativity #Experience #Culture #Innovation #Newsletter #Art #Technology #CuratedContent #StayInspired

We have officially wrapped up our events for 2023, and what a year it has been! Here are just some of our speaker highlights from our events this year 👇 🤯 Scott Brinker, the godfather of MarTech joined us in May for an epic session: The Martech Supercollision! 🤖Tom Goodwin delivered a mind-blowing keynote on the future of AI. 📚 Richard Shotton deep dived into the impact of #behaviouralscience on consumer buying behaviour and key ideas from The Illusion of Choice in October. 📊Shanta Rampersad from OMD joined us for Metrics That Matter: Using Analytics to Drive Digital Advertising Success. 💹 Paul Wright, Uber explored the trends that are shaping the rise of commerce media and Uber's advertising approach and position in this ecosystem. 💡Frans Riemersma delivered a keynote on The New Marketing reality and new trends that are shaping the marketing world. 💰Jennifer Smith, Sage joined us to unlock the power of account based selling (and marketing) and so much more. We are back on May 23rd for another in-person event, save the date! #AntiCon #MarTech #AdTech #SalesTech

No wonder Andy is trying to bat Christmas away...we're only in September! On a serious note, Christmas is a great opportunity for brands to connect with their audience on a deeper level. As we approach December, remember that meticulous preparation, data-driven insights, and innovative strategies are your greatest assets. If you haven't thought about it yet, and need a hand, drop us a DM - we can give you a hand 🎁 #BiggDigital #USOpen2023 #DigitalMarketing

TECHCRUNCH, NINE YEARS AGO FORETHOUGHT FLASHBACK Three years ago today, on June 10, 2021, Zeta made it's debut on the New York Stock Exchange as #ZetaGlobal (NYSE: ZETA) As it only been a year, it’s amazing to see how far we’ve come. The vision of the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple. By unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. I am older than sand, although one advantage is that time gives you experience. For example, This TechCrunch interview happened 3293 days ago, or NINE years AGO ON June 5, 2015.#Please #Watch John Sculley and #CoFounder, #Chairman & #CEO David A Steinberg from Zeta Global. #MONDAY #MEMORY: The #visonaries explain how leveraging data analytics and cloud data will help #Fortune1000 companies track #consumer #engagement. It was back when we still cut our loaves of bread, and the phone just made calls. #Reporter Matthew Lynley #bigdata #analyst and #reporter nailed it, catching all the insights in the #TechCrunch #NY office. Talk about #EDITORIAL #FORESIGHT. Since #2015, TechCrunch has been our go-to for breaking emerging tech news. They’ve also grown faster than your favorite startup’s #userbase. TODAY: Zeta's enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices globally. Zeta Global: Where industry experts and business legends meet. The Team #Nostradamus of #Technology #TechNostalgia #TechCrunch #ZetaGlobal #DataAnalytics #CloudData #TechLegends #FlashbackAlert for the #Uber, #Subway, #Bike or #Car #commute #Watch #video #entrepernuer TV #mayIintroducetoyou #theactyouveknownforalltheseyears #Itswonderful #tobehere #Itscertainlyathrill #Guaranteedtoraiseasmile #Youresuchalovelyaudience #Wedliketoakeyouhome https://lnkd.in/edjBwWsu Zeta Global: Where industry experts and business legends meet. The Team #Nostradamus of #Technologyn #TechNostalgia #TechCrunch #ZetaGlobal #DataAnalytics #CloudData #TechLegends #techcrunch https://lnkd.in/edjBwWsu #FlashbackAlert #MustWatch #video for the #Uber, #Subway, #Bike or #Car #commute on #entrepernuer TV #forecasting #GenAI #10 #yearsago

Stay ahead of the curve! Dive into our latest blog 'Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Media' by Direct Digital Holdings. From breakthrough innovations to fizzling fads, this insightful read will keep you ahead of the curve! https://shorturl.at/hxJT9

I am looking forward to a best year yet in 2024 - a year of growth for our people, for our business, for our communities and for me and my family. Like many of you, the start of every year makes me reflect and get excited with anticipation. I am so curious of what we will uncover in a period that I am sure will present a fair share of challenges. In which ways will we delight our consumers better than ever? How might we apply our creativity and skills to disrupt constructively? How will we leverage data and AI in ways we have not done before? What will we learn from the bruises here and there? And how will our people grow in more deliberate ways than ever before? We will start the year with our Brandfest “The art and science of market growth”, to inspire Europe’s brand builders with ideas to innovate like never before - looking forward to see many eager faces on Jan 16th - we have a stellar roster of speakers! And wishing to all of you the best year yet! #universeofpotential #constructivedisruption

“Briefs are not inspiring creativity.” Not an easy pill to swallow for my Day 2 in Cannes Lions International Festival of Creativity but a sobering reminder for marketers on how crucial briefs are to deliver truly creative work. In what’s supposedly the golden age of strategy (with all of the available tools at our disposal), ad likability and brand loyalty are trending down. My 3 Things to Take Home for writing better briefs: 1. Don’t fall for motherhood statements that lack context. Otherwise, might as well ask ChatGPT to write the brief for you. 2. Don’t just listen to consumers. Compare what they say vs what they put their time, money, and attention to. 3. Investigate tensions by talking to real people. This is often the source of the most potent insights. Yael Cesarkas Daria Costantini Kelly Davies Maria Cristina Sarmiento Philipp Schuster Jessica Canton Bayer | Consumer Health #BayerCannesRoar