Grad Girl Marketing’s Post

☘️ Think you should hop on the St Patrick’s Day marketing bandwagon? Leveraging this shamrock-filled, culturally significant holiday may boost your brand’s marketing, but does it fit your brand? We ask Thomas Sprinks, our Retention Marketing Manager: Should your brand participate in St. Patrick’s Day marketing campaigns? Key takeaways from Tom: ☘️ “Many brands that fall into the sectors of events, bars or fancy dress costumes participate in St. Patrick’s Day.” ☘️ “Ultimately, the decision to participate in St. Patrick's Day marketing should be based on your brand's goals, target audience, and alignment with the holiday's themes.” ☘️ “Conduct thorough research and analysis to determine if it aligns with your brand's overall marketing strategy.” ☘️ “Consider whether a holiday-themed post aligns with your brand's overall voice.”

As the holiday season approaches, is your brand prepared to shine? Our latest blog offers a strategic approach to holiday marketing that will ensure your brand stands out. Read now for insightful tips and strategies. #MarketingStrategy #HolidaySeason #BrandVisibility https://lnkd.in/gcR8fBfD

Just dropped a bombshell on traditional marketing! If you find the insights useful, feel free to share the article within your networks. Let’s spread the punk rock spirit far and wide! #PunkMarketing #Innovation #DigitalRebellion

Significance Of Positioning In Marketing Ever felt lost in the sea of options when choosing a product? That's where "positioning" steps in – the unsung hero of marketing, making sure you're seen and heard amidst the marketing noise. Imagine a crowded party – you want to be the person everyone remembers, right? That's what brands aim for in a packed market. It's like finding your unique dance move! Take Liquid Death, for instance. They sell water, yes, but with a twist! ����💧 Despite being in a busy market, they've soared to a $700 million brand in just 5 years! How? It's not just their rad packaging or witty ads, it's their unique spot in the market. Picture a cool oasis amidst a desert of options, that's where Liquid Death stands. They merged hydration with punk-rock coolness – a spot of their own, away from the crowd. The chart below better illustrates this point. 👇📈 So, next time you're shopping for a product, remember, it's not just what's on the shelf, it's about where it stands in the crowd!

Embrace TOMA Marketing for Success! 🌟 To stand out in the crowded world of marketing, Top of Mind Awareness (TOMA) is the key. Here are three vital steps: 1️⃣ Discover Your Value Proposition: Find your unique edge, whether it's affordability, convenience, or innovation. Be the best in your niche, just like McDonald's excels in quick, budget-friendly meals. 2️⃣ Be Recognizable: Craft a distinctive brand identity with a memorable name and logo. Think of Starbucks' green lady or Samsung's tech prowess – their distinctiveness makes them instantly recognizable. 3️⃣ Be Memorable: Make your message unforgettable. The more you stick in people's minds, the more likely they'll turn to you when they need your product or service. Unlock the power of TOMA for marketing supremacy by being present in your audience's hearts and mind. Make striking content and be a frequent visual for your audience in social media.

🌟 𝗠𝘆 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗼𝗳 𝟮𝟬𝟮𝟯 ! 🌟 Amidst the myriad of marketing masterpieces this year, one campaign has truly stood out to me. (And no, It's not Barbie 😅) I'm talking about SURREAL cereal's ingenious marketing campaign : "𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗖𝗲𝗿𝗲𝗮𝗹 𝗯𝘆 𝗦𝘂𝗿𝗿𝗲𝗮𝗹" This campaign features billboards with familiar names like Serena Williams, Dwayne Johnson, and Michael Jordan endorsing the cereal. But here's the twist ... 🥁 🥁 🥁 These celebrities are not the real deal. Surreal cereal found regular people with famous names and paid them to try out their product and give glowing reviews. The billboards feature simple lines such as "𝗪𝗘'𝗥𝗘 𝗗𝗪𝗔𝗬𝗡𝗘 𝗝𝗢𝗛𝗡𝗦𝗢𝗡'𝗦 𝗙𝗔𝗩𝗢𝗥𝗜𝗧𝗘 𝗖𝗘𝗥𝗘𝗔𝗟*" but upon closer inspection, a byline offers a humorous clarification : (*𝘋𝘸𝘢𝘺𝘯𝘦 𝘪𝘴 𝘢 𝘣𝘶𝘴 𝘥𝘳𝘪𝘷𝘦𝘳 𝘧𝘳𝘰𝘮 𝘓𝘰𝘯𝘥𝘰𝘯). Surreal's approach demonstrates that you don't need a massive budget or a team of famous endorsers to get people talking about your brand. It's a brilliant reminder that creativity and out-of-the-box thinking can make a campaign truly memorable. What's your favorite marketing campaign of the year? Share in the comments below ! 💬⬇️ #PLMLinkedInChallenge #SurrealCereal Pretty Little Marketer x Sophie Miller

Move over Mark & Spencer....there are some new kids on the block! On the back end of Marks & Spencer's recent collaboration with Mark Wright and Spencer Matthews, in swoop Matalan with their own hilarious twist - introducing Mat and Alan. Some reasons why I think this is such a great strategic marketing move 👇 📣 Instant Buzz: Matalan jumped on this trend super quick! By reacting in real-time, they grabbed our attention and got everyone talking. 🤳 Showcasing Personality: Who doesn't love a bit of humor?! Matalan's playful side has really shone through with this campaign - It’s not just a retailer anymore, it’s a brand with a sense of humor. 🙋♀️ Standing Out: In the crowded retail space, this clever twist helps Matalan stand out. They took a competitor's spotlight and made it their own. 🤝 Connecting with Us: We all love brands that get us. By staying up-to-date with trends and having fun, Matalan feels more like a friend than a store. Hats off to Matalan for this marketing win! It's a reminder to all of us: stay alert, stay creative, and most importantly, have fun with it. Reactive marketing isn’t just a strategy – it’s a chance to show the world who you really are.

Yesterday I revealed my marketing strategy that generated over 180 sales of my luxury picnic blanket in 24 hrs earlier this summer 😅☕️🚀 I'm often asked how I launch products and what my strategy is, and the greatest bit of advice I can give other business owners is to watch someone else do a successful launch, and make notes along the way. Make a note of: - What kind of multimedia is being posted and where? - What is the key message? - The date its posted (to check the overall frequency) - What is the CTA? - How is it making potential customers feel? That way you'll very quickly be able to build a picture of how a launch is being done. I've done this with other launches in the past, perhaps that my marketing nerd coming out - but the best way to learn marketing is to watch marketing in practice and analyse it. I'm about to launch one very new product, and relaunch two others, so if you want to find out more about my strategy, follow along on IG, and you'll have a front row seat into how to sell. https://lnkd.in/ecv48v4P

Are you ready to ditch the old playbook and embrace a marketing rebellion? Dive into our latest article, "Punk Marketing: Why Brands Need to Rip Up the Rulebook" where we explore how brands are achieving unexpected success by adopting a punk rock attitude. From authenticity to grassroots movements, we break down the strategies that are setting the marketing world on fire. This isn't just about being different—it's about being real, raw, and resonant.

One of the biggest misconceptions we hear all the time about marketing is that marketing is just about gaining new clients. And this is completely wrong. When you think about some of the biggest brands in the world, like McDonald's, Coca-Cola, Nike, they all have massive marketing budgets. And those budgets aren't just about gaining new customers. They're about keeping their existing customers and keeping them brand loyal. Because ultimately, without spending a lot on your existing client base, you're not going to keep them brand loyal, and you're not going to keep that slice of the pie. That's where Roosterly comes in - we specialize in providing quality and premium content tailored for you, helping you maintain and strengthen your relationship with your existing customers.