Grad Girl Marketing’s Post

Let's dive into this week's Top Marketing Campaigns... with Grad Girl 😊 Brands mentioned include: Tommy Hilfiger, Gap, CÉCRED and KFC What is your favourite marketing campaign of the week? Let's discuss in the comments 💛

Stop marketing like most Ecom Brands are start leveraging your story

Stop marketing like most Ecom Brands are start leveraging your story

Ready to break through the noise and make 2024 your most successful year yet? Dive into the latest promo trends and make the most of your marketing strategy. Be bold. Be innovative.

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Learn from successful marketing campaign. Nike’s “Just Do It” marketing campaign is one of the most iconic and successful campaigns in the history of advertising. There are several key lessons to learn from it: ▪️Embrace a Powerful Slogan ▪️Tap into Emotion ▪️Use of Powerful Imagery ▪️Customer Engagement Successful marketing campaigns are often the result of a deep understanding of your unique strengths and customer base.

4 Marketing Strategies of Iconic Brands Ever wonder how some brands become legends? They didn’t get there by accident you know. These iconic brands use smart marketing strategies that keep them relevant and loved by customers. Let’s peek behind the curtain and see what makes them tick, here are 4 Marketing Strategies of Iconic Brands. https://lnkd.in/dvdrwcHx

My March Reading Round Up: R.E.D. Marketing A captivating read about the marketing strategies developed by the leaders of Yum! Brands and their agency counterparts. A bit navel-gazing at times, but overall, a great overview of the importance of leveraging Relevance, Ease, and Distinction when building winning brand strategies. If it worked for Taco Bell and KFC, why not your brand too? Switch: How to Change Things When Change is Hard While not an industry-specific book, I found the authors' insights on what moves humans to act (or resist) incredibly applicable to the world of advertising. Consumers are simultaneously rational and irrational when it comes to the brands and products they buy. The Heath brothers expertly visualize this dichotomy with the metaphor of a Rider (the determined overthinker) atop an Elephant (the emotionally driven behemoth). The book expands on this concept and highlights various ways to drive change by directing the rider, motivating the elephant, and shaping the path before them both. Why We Buy: The Science of Shopping I've only cracked the first few pages on this industry classic so far, but Underhill's deep dive exploration into how humans behave in all manner of retail settings is fascinating. In just a few short chapters, he shares dozens of behavioral insights that may seem counterintuitive on the surface, but quickly become no-duh moments once the underlying motivators are revealed. It's easy to see how and why he developed such a successful consulting business.

When it comes to consumer marketing, many companies fall into the trap of thinking price is the only lever they can pull. They constantly adjust prices up and down, often quarterly, in an attempt to drive more sales or maximize profits. However, this pricing yo-yo strategy is fraught with risks and unintended consequences that can undermine revenue growth over time: 1. It erodes brand value - Customers perceive the brand as cheap or unreliable when prices are always in flux. Premium brands maintain price integrity. 2. It causes consumer distrust - Shoppers may hold off on purchases, expecting the price to change again soon. This unpredictability breeds cynicism. 3. It undermines other marketing efforts - Frequent repricing can contradict and diminish the impact of advertising, promotions, and other marketing expenditures. 4. It's costly and disruptive internally - Implementing price changes across systems, channels, and markets is an administrative burden. Instead of pricing games, smart brands leverage quality, innovation/technology, loyalty programs, improved shopping experiences, and other value-adds to drive long-term revenue growth and profitability. Pricing should be strategic, not a short-term tactic. The most sustainable consumer brands maintain transparency in their pricing while investing in delighting customers through their product experiences. That's how you build enduring revenue streams.

Love is in the air, and your marketing strategy needs to reflect that! Whether you're an established brand or a passionate startup, creating a memorable Valentine's Day campaign can boost engagement, sales, and brand loyalty. But with so many options, where do you start? Check out this blog below for some ideas!