Grad Girl Marketing’s Post

While there are so many amazing marketing campaigns, the one that stood out to me the most was Kiehl's Since 1851's "Kids Should Be Kids." The campaign highlights the very real issue of children using anti-aging skincare and having complex skincare routines. Over the past few months, we've seen more and more people talking about "Sephora Kids" after staff started making content with concerns about children as young as 10 coming in to buy anti-aging products and actives that are too harsh for their skin. Unfortunately, kids no longer have age-appropriate role models. Gone are the days of Disney Channel stars and stores with items and clothing specifically created for preteens. Most of the content they consume comes from TikTok or YouTube, where they are following much older content creators. It's especially disheartening to see major skincare lines shifting their marketing to specifically target the "Sephora Kids." There is no regard for the damage they are doing to their skin and the risk of things like chemical burns. To see Kiehls put people before profit is so refreshing, and I hope others will join them. P.S. If you are a parent with kiddos interested in skincare, please do your research on the products they are asking for! If you are looking for teen-friendly skincare lines, I recommend Bubble, Florence, and Cerave!

We know that bold marketing campaigns are often rewarded for their creativity and innovation, and we encourage ourselves as well as our clients to think outside of the box. However, sometimes making risky decisions can be detrimental to the brand’s success(not to mention very stressful for their PR team). Let’s take a look at a few examples of marketing campaigns that didn’t quite hit their mark and discuss what we can take away from this faux pas. To read more click the link! https://loom.ly/WFfIQqM #Marketingfailures #QuantusCreative #marketingtools

Did you know? One of the most remarkable digital marketing campaigns is Dove's "Real Beauty" Campaign. Launched in 2004, this campaign focused on challenging traditional beauty standards and promoting self-acceptance. The campaign featured advertisements showcasing diverse women of different ages, body types, and ethnicities, celebrating their natural beauty. The campaign resonated with audiences worldwide, sparking discussions about self-esteem and body image. It received extensive media coverage and led to increased brand loyalty for Dove. The campaign's success was rooted in its authenticity, social impact, and its ability to tap into a broader cultural conversation. The "Real Beauty" campaign showcased the power of aligning a brand with a meaningful message and resonating with consumers on a deep, emotional level. It's a prime example of how a digital marketing campaign can transcend advertising and create a lasting positive impact on society.

Interesting article about the Board Director's role to provide guidance on the company's marketing strategy and protect the brand's reputation. Never been more important in today's digital and divided world. First step is to make sure you have the right expertise around the table.

At this time of the year, it is always fun to look back and pick out our favourite marketing campaigns from the last 12 months. 2023 has certainly been an interesting year in the marketing world with many interesting trends and developments, which is reflected in some of the most effective marketing campaigns. There is always a lot that businesses can learn from successful and popular marketing campaigns, so we have picked out a few of our favourites that you can learn from heading into the new year. Interested? Let’s take a look at our favourite marketing campaigns from 2023. Dove Dove is a brand that often has standout marketing campaigns that promote body positivity. This year, Dove launched the “Real Beauty” campaign to empower women by embracing perceived imperfections and still feeling beautiful. The campaign portrayed authentic beauty by celebrating women of different shapes, sizes, ages, and ethnicities. This is refreshing when the beauty industry pushes unattainable and unrealistic beauty standards and helps the brand position itself as one that cares about its consumers. During a time when consumers are becoming socially conscious, this is a highly effective angle to take. Heinz x Absolut It is always fun when two brands form a partnership, especially when they are unexpected, like Heinz and Absolut! The two iconic brands joined forces earlier this year to launch Heinz & Absolut Tomato Vodka Pasta Sauce. This unlikely collab sent social media into a frenzy with passionate debates, memes, and user-generated content. Of course, this helped the product to fly off the shelves and demonstrates the impact that social media can have once people start talking about your products. Heineken Heineken’s “Not All Nights Out are Out” campaign cleverly targeted gaming culture and celebrated online entertainment, which is in contrast to most larger adverts that are focused on nights out. The main advert showed four people navigating different challenges to get home for an online gaming session with one another. This campaign showed the importance of understanding cultural trends and appealing to different demographics. Snoop Dogg & Solo Stove Snoop Dogg sent the... Read more on our blog! 👈 #seoagancies #marketingagancies #digitallyunique #SEO #linkbuilding

Traditional vs. Digital Marketing In the dynamic landscape of marketing, the debate continues: Should traditional marketing methods make way for their digital counterparts, or is there room for both to flourish? While digital marketing leverages the power of the online realm, traditional methods bring a tangible touch. In my view, the key lies in finding a synergistic balance that amplifies brand visibility and engagement. I firmly believe that a well-integrated strategy can harness the strengths of both traditional and digital channels, creating a comprehensive brand experience. Imagine the impact of a carefully crafted print ad complemented by a strategic social media campaign, each reinforcing the other. What's your take on this marketing dynamic? I strongly believe in the coexistence of traditional and digital. Do you see undeniable value in maintaining both approaches?

How to Grow Your Agency Through Socially Responsible Marketing https://ow.ly/OMig50Ri6OW #cre #CREi #CREMarketing #marketing #SMM #socialmedia #socialmediamarketing #sociallyresponsible #ESG via Social Media Examiner

Is the advertising industry becoming more conscious of its impacts? It should be! Interesting read in Campaign magazine about agencies and the ad ecosystems: "Overconsumption is inevitable when adverts are so ubiquitous and sophisticated. But will the industry change? We can and must redefine what it means to be an effective advertising agency, one which uses its creativity to drive sustainable lifestyles and behaviours and support regenerative businesses" Read more here..

"𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧" 💡 Specsavers, a company that focuses on eye health, is talk of the town after an image of a Specsavers van was seen seemingly stuck on a bollard in Edinburgh. But it's all a brilliant marketing stunt!⚡ Let's breakdown the core strengths of this marketing campaign: . 𝐁𝐫𝐚𝐧𝐝 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Their "should have gone to Specsavers" tagline perfectly aligns with the situation. It's a lighthearted way to reinforce the importance of good vision! 👁️ . 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐁𝐮𝐳𝐳: The unusual scene is trending online, generating free publicity and increasing brand awareness💥 . 𝐋𝐨𝐰-𝐂𝐨𝐬𝐭, 𝐇𝐢𝐠𝐡 𝐈𝐦𝐩𝐚𝐜𝐭: Compared to traditional advertising, this stunt is likely inexpensive to execute. Yet, the potential impact of getting people talking and seeing the brand in a humorous light is significant. 📉📈 . 𝐇𝐮𝐦𝐨𝐫 𝐚𝐧𝐝 𝐒𝐮𝐫𝐩𝐫𝐢𝐬𝐞: The image of a Specsavers van seemingly stuck on a bollard is inherently funny and unexpected. This grabs attention and makes people stop and take notice 📸

Why Their Marketing Strategy Works? Liquid Death is a mountain water brand that turned heads by putting water in a can shaped like a beer. Their marketing strategy is unique, bold, and it just works. Here's a look at what Liquid Death does differently: ☑ They doesn't shy away from being different. Their branding is dark, edgy, and even a little bit subversive. It's also authentic and relatable. Liquid Death knows who they are and what they stand for, and they're not afraid to show it. ☑ Liquid Death's marketing is often funny and ironic. This approach has resonated with consumers, who appreciate Liquid Death's willingness to be self-deprecating and to not take itself too seriously. ☑ They know how to use social media to its advantage. They have a strong presence on all major platforms and also do a great job of running contests and giveaways to keep their audience engaged. ☑ Brand that appeals to everyone. Their marketing is inclusive and welcoming to people of all backgrounds. This is one of the reasons why they have such a large and devoted following. #MarketingStrategy #LiquidDeath #Innovation #Sustainability #BrandIdentity