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Launching with an impressive 10 million user sign-ups in the first 24 hours and crossing 100+ million users in just a few days, Threads is the new social media platform and Twitter competitor making waves in the social media game. Early adoption means easier social media success. Does that guarantee instant triumph? Not quite. Quality content and a robust strategy are still your tickets to relevance in this space. But the opportunity to become a Thread-famous name in your industry, much like how several doctors and other professionals found massive audiences on TikTok, should not be missed. Remember, much of social media virality depends on luck. But, in the words of a wise P.E. teacher: "Luck is when opportunity meets preparation." Get the context for that P.E. teacher quote by reading this article: https://bit.ly/3XMrc7Y So how can you prepare? Start by setting yourself up for success. Be active, participate in AMAs, post engaging content, and initiate conversations with your followers. You might just get lucky and become the next Threads celebrity or, at the very least, enjoy steady growth like any other platform. The format on Threads is versatile. But remember, the strength of Threads is the community's desire for conversation. So make sure you are scratching that itch. If you are worried about it going away in a few months, remember that Zuckerberg is notorious for sticking to his product commitment, even the bad ones. (Messenger, anyone?) Threads is here to stay, and like it or not, you can't afford to ignore it.

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