InfoSum’s Post

🎧 Have you tuned into the latest episode of Identity Architects yet? InfoSum's CEO, Lauren Wetzel, sat down with Julia Shullman, General Counsel and Chief Privacy Officer at Telly TV. Listen in as Lauren and Julia discuss Telly's innovative business model, the state of data privacy, consumer choice, and rebuilding consumer trust through transparency. Listen here: https://hubs.ly/Q02F-v0t0 #IdentityArchitects #Podcast #DataPrivacy

The combination of retail media and data clean rooms delivers powerful business outcomes. Discover how Channel 4 Sales and Nectar360 delivered up to 122% sales uplift for CPGs 🔥 To capitalize on the Connected TV and retail media opportunity, Channel 4 introduced RETAIL, a strategic data partnership between Channel 4 and Nectar360 powered by InfoSum’s data collaboration platform, empowering CPGs to reach high-value audiences and accurately measure campaign performance. Check out the video to learn how it works and the impressive results it drove for the likes of McVitie's, McCain Foods, PepsiCo, Walkers Crisps UK, Garnier, and Weetabix in its testing phase. #InfoSum #DataCleanRooms #ConnectedTV #RetailMedia

Today, we are delighted to announce Lauren Wetzel’s appointment as InfoSum’s new Chief Executive Officer 🎉 Lauren is a trailblazer in the data collaboration industry, leading the data clean room space even before the term existed. Lauren is poised to lead InfoSum into its next stage of growth. Lauren commented, “I’ve had the privilege of leading InfoSum’s operations as it’s grown exponentially since 2020. As I transition into this new role, I am excited to build on InfoSum’s position as the global leader in data collaboration.” Congratulations, Lauren! Hear from more Lauren and Mark Suster, Board Director at InfoSum and Partner at Upfront Ventures: https://hubs.la/Q02GdG3D0 #InfoSum #DataCollaboration #DataCleanRooms #DataPrivacy

🎙 The latest episode of Identity Architects is here! In this episode, InfoSum’s Lauren Wetzel sat down with Julia Shullman, General Counsel & Chief Privacy Officer, at Telly TV. Tune in to hear Julia and Lauren discuss: 🕰️ The state of data privacy and how we got here ✅ Giving consumers choice and control 🤝 Rebuilding consumer trust through transparency 📺 Telly’s innovative business model, and more! 🎧 Listen here: https://hubs.ly/Q02F-v0t0 #InfoSum #IdentityArchitects #DataCollaboration #ConnectedTV #DataPrivacy

💡 In today’s world, data privacy is business critical. But instead of seeing it as a challenge, organizations should see it as an opportunity to build a competitive advantage. Discover how Lenovo is using data privacy as a catalyst for innovation and greater marketing performance in this conversation between InfoSum’s Kate Blaxill and Lenovo’s Jesh Sukhwani. Kate and Jesh dive into Lenovo’s global first-party data approach and how it is harnessing the full power of its data to drive marketing performance while guaranteeing privacy. Watch here: https://hubs.la/Q02x3CXt0 Adwanted Events #InfoSum #DataCollaboration #FOB #FoBrands

🚀 We’re hiring! If you’re passionate about data privacy and would like to help us deliver cutting-edge technology for secure data collaboration across the advertising ecosystem, we’d love to hear from you. We’re currently hiring for: 👉 Solutions Engineer (UK) 👉 Solutions Engineer (US) Join us in shaping the future of data collaboration today! Find out more about each role and apply here: https://hubs.la/Q02hJk2_0 #InfoSum #DataCollaboration #TechJobs #JobsInTech #Careers

🏳️🌈 🏳️⚧️ Pride Month may be over for another year, but reaching LGBTQ+ consumers is important all year round. Alyssa Boyle of AdExchanger spoke to industry experts, including InfoSum’s SVP Marketing and Communications, Ben Cicchetti, about how advertisers can successfully market to the community while using data responsibly, ethically, and securely. “An advertiser can also match its first-party data with the aggregate information they get from media companies, including data about content consumption habits – so long as no information leaks that can be used to reidentify individuals. That’s where [targeting] personalization crosses the line from cool to creepy.” Hear more from Ben as well as BA Diversity Media Inc's Christopher Kenna and Revry’s Damian Pelliccione: https://hubs.la/Q02FyzGL0 #InfoSum #DataCollaboration #LGBTQ+ #Pride

🎙 Looking for a Friday podcast listen? InfoSum’s Ben Cicchetti recently joined Justin Campbell on the Future Fuzz - B2B Marketing Podast. Tune in for an engaging discussion where Ben delves into his passions and offers valuable insights on: 🔐 The importance of data privacy 🚀 The power of first-party data 💡 Data cleans rooms and common use cases 📈 The evolution of content marketing and why it’s crucial in the B2B space 🏳️🌈 🏳️⚧️ LGBTQ leadership and the impact of inclusivity in business 🎧 Listen here: https://hubs.la/Q02Fq8NS0 #InfoSum #DataPrivacy #FirstPartyData #LGBTQ+ #Leadership

We’ve had a fantastic time at MAD//FEST LONDON this week! Retail media was a big theme throughout, and we were thrilled to be joined on stage by our partner Tesco Media and Insight Platform yesterday to delve into the world of retail media. InfoSum’s Kate Blaxill spoke to Stephen Shepherd about retail media’s evolution from its origins and how data collaboration opens up exciting new opportunities for advertisers to deliver powerful marketing across the entire funnel. See you next year MAD//FEST! Marina B., Ben Cicchetti, Marion Dacquin, Norah A. Hannel, Nick Henthorn, Cara Hoenkhaus, Emily Brotherwood, Lucas Pickett, Kunbi S., Asim Zafar. #InfoSum #MADFest #MADFest24 #DataCollaboration #RetailMedia

💡 Data usage often creates a tug-of-war between CMO and CTO priorities. But what if both could achieve their goals simultaneously? Alignment can be challenging but is a crucial step for better business performance. CMOs need access to first-party data to power high-performing marketing strategies, while CTOs must ensure data security, privacy, and compliance. In our latest blog, Marina B. explores how data clean rooms bridge the gap between CMO and CTO priorities, enabling powerful data-driven marketing that prioritizes consumer privacy and data security. Read more: https://hubs.la/Q02FmvYj0 #InfoSum #DataCollaboration #DataCleanRooms #DataPrivacy #CMO #CTO