Jamie Roller’s Post

Looking for Smarter Ways to Communicate Brand Message: Leverage Amazon Brand Story. This goldmine of free online real estate on your Amazon product page section allows you to: *Captivate your audience with your brand story, vision and mission. *Showcase what makes your product unique and stand out from the competition. *Highlight your brand values. *Cross-sell by promoting other products or categories within your brand. *Incorporate positive customer reviews for powerful social proof. *Boost your listing ranking with keyword-rich content. Don't miss out on this incredible opportunity to connect with your audience on a deeper level and drive sales. #ecommerce #advertising #ppcadvertising #amazonppc #amazonads #googleads #agency #facebookmarketing #facebookadvertising #socialadvertising #socialmedia #ecommercestrategy #onlineretail #brand #onlineretail #brand #dtc #d2c #dtcmarketing #d2cmarketing #privatelabel #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #cpg

Launching on Amazon will explode your business. Around 35% of all traffic bleeds to Amazon. Here is why launching on Amazon will skyrocket your brand: 1. Amazon is like SEO The longer you are on Amazon, the better. Once your listing on Amazon matures, around 60% of all your sales will be organic ads. 2. The big retailers are looking for Amazon brands. The big retailers will contact you if your brand is doing well on Amazon. This provides a much easier way to get into retail. 3. The more omnichannel, the better Nothing scares a potential acquires when 90% of your traffic comes from meta.

Thinking of entrusting your Amazon business to an agency? If you're focused on finding an Amazon-only agency, it could be a costly mistake. Why? Because it can be challenging to see the bigger picture if you only work one channel - and this difficulty will compound with client size. It might seem like a good idea - you can really shop around, that's for sure. The landscape is flooded with Amazon-only agencies (Amazon Ads leadership told me a few months ago there are at least 10,000 in the US alone!) But marketplace decisions—pricing, merchandising, SKU listings—impact all your channels. An Amazon-only agency might excel on Amazon, but how will those decisions affect Walmart, Target, or other retailers? An agency that understands omnichannel impacts can avoid pitfalls. For example, say an Amazon promotion leads Walmart to price match. Both platforms could/will/probably end up stuck in a price war. Avoid these scenarios with an experienced partner. If Amazon is your only channel, an Amazon-only agency might be fine. But for brands with ambitions to build broader strategies across multiple channels, choose an agency with deep omnichannel expertise. #EcommerceStrategy #OmniChannel

"Who's the Boss" was one of my favorite T.V. shows growing up. Now that I am grown up, I find myself asking "Who's the BOSS of #omnichannel?" Meaning, at the end of the day, who's ACCOUNTABLE for making sure that the business is going to market in a seamless way and that the shopping experience is FRICTIONLESS no matter where a shopper buys, or how they discover and consider a product. Who's accountable for making sure all cross functional teams (Sales, Operations, Marketing, Finance) are doing their jobs against this goal? It has to be BRAND, right? The brand is the business unit and the brand manager is typically the GM of the business. And yet, it's surprising to me how infrequently I am in a conversation about #ecommerce or #digitalshelf where a brand manager is involved. Sales is usually in the room. #Digitalshelf and ecommerce team, sure. But isn't THE BRAND the glue holding it all together? If a #retailer like Amazon can be both a platform for discovery and purchase and #TikTok the same, doesn't the old school delineation of channel-based ownership break down? If a retailer can be both an advertising network and a place to transact, where does brand's remit stop and start? Earlier this week, I presented to the senior sales leadership of a #CPG brand and suggested that sales was the glue holding it together. And someone asked me, 'Why isn't it brand?" And I just had to say "Great question. Probably, yes. But are they up to the task?"

If you're an omnichannel seller, Google's new Performance Max for Marketplace could be a major sales driver for you... Performance Max for Marketplaces lets sellers advertise marketplace products (e.g. on Amazon, Walmart, etc.) without a website. The impact of this new feature could be major, but also depends on the adoption of it by big marketplaces. For example, Amazon sellers can now advertise their listings more seamlessly with Google which could lead to more sales. I still believe this is the beginning of the omnichannel revolution. Both Google and Meta are racing to drive sales across all channels and not just your DTC site. Solutions like these further emphasize why should be diversifying your sales mix rather than your advertising mix.

Offline attribution is impossible Until now. Retail has forever been a black box. Shoppers walk in and money comes out. But data does not. Amazon and other marketplaces work the same way. But those days are over. Today over 100 brands are getting attribution from retail sales using Brij. And it’s pretty simple. Put a QR code on your package and give buyers a reason to scan. Or share a rebate through email, SMS or paid social where customers can text in their receipt after purchase. While it's not a silver bullet solution that will reach every retail and marketplace customer, it's a massive step in the right direction. Brij enables customers to have retail attribution in 4 main ways: 1️⃣ Warranty Registration 2️⃣ Rebates 3️⃣ Sweepstakes  4️⃣ Educational content It’s that simple, give and ye shall receive. Once you collect an email or SMS, you can nurture those customers. Providing content, offers, and announcements of new product launches or drops. And support omnichannel, repeat customers. Get in touch to learn how you can use Brij for offline to online attribution. #1stpartydata #attribution #omnichannel

Online presence doesn’t need to be sales-oriented 🤑 At least not directly… Rather it works well for brand image 🤩 Let’s look at Germany where: 💥50% of online purchases are preceded by a search for information on Amazon.de 💥1/3 of purchases in physical stores are done after a search on Amazon.de Listing a product on Amazon.de strategically positions a brand and benefits its other channels both online and offline through a spillover effect 🌊 By simply ensuring a well-designed detail page with: 🔹Relevant keywords 🔹Bullet points with key features and benefits 🔹Informative product descriptions 🔹Quality product images First, you take care of brand image ☑️ Second, you drive sales on Amazon & elsewhere ☑️ #Ecommerce #DigitalRetail #Omnichannel Source: ECC KÖLN Trend Check Handel

📢 Looking for whitespace in your brand & channel strategy? Struggling with how to manage/optimize spend across channels for the best returns? Then join us this Thursday, August 24th for a webinar led by Stephen Gaither from 1o8 Agency. In this session Steve will offer up an amazing playbook to help you balance traditional retail with Amazon, DTC, and Click & Brick. Get sharper with your marketing focus in this 1-hour session! You'll learn: 📊 How to leverage syndicated data to pinpoint opportunities... 📦 How to design packaging that makes an impact in 1.5 seconds or less... 🛒 Mid to bottom funnel DTC strategies to amplify LTV & AOV... 💡 How to spend wisely with top-of-the-funnel approaches... 🛍️ How to master a dual-path strategy for Amazon...and 🏬 How to merge "click & brick" to elevate retail value. REGISTER HERE: https://hubs.li/Q01__2tZ0 #CPG #EmergingBrands #DTC #amazon #retailpromotion #brandstrategy #channelstrategy #omnichannel #webinar #marketing #clickandbrick #retail

What difference does 2 cents make in your omnichannel and bundling strategy? It could be the BuyBox. Look at this Amazon listing. The price is $5.99 per unit on Target and $17.99 for a 3-pack on Amazon. This product is losing the BuyBox over 2 cents. $5.99 x 3 = $17.97 That small detail can kill your sales and organic ranking. Brands on Amazon must pay attention to the details or risk sabotaging their own success. It can be easy to overlook small price differentials, ESPECIALLY when you're bundling. And bundling across multiple retailers and online marketplaces. When did you last do a deep dive audit of your brand on Amazon? Do you need a list of what to look for? Comment below, and we'll DM you. #BuyBox #AmazonStrategy #Omnichannel

Boost Your Brand's Online Visibility! 🌐 ✅ Learn the importance of targeted advertising and segmentation in ecommerce. Discover why separating branded from non-branded traffic is crucial for accurate performance assessment and budget allocation. 💼 🎯 Join Michael Maher, Chief Idea Officer of Cartology, and Brett Bohannon, Founder of Amazon with Brett, to gain insights into how well-known brands can leverage their name for higher conversion rates and the strategies needed to capture market share in competitive categories. 📈 ⚠️ A must-watch for businesses aiming to enhance their digital marketing strategy and achieve top organic search results on platforms like Amazon. Watch here 👉 https://loom.ly/wTXGz0E #BrandStrategy #DigitalAdvertising #MarketShare #brickandmortar #directtoconsumer #dtc #business #amazon #amazonpodcast #ecommerce #ecomm #retail #retailinnovation #founder #omnichannel