Jennifer McDonnell’s Post

What do Stubble & Co, Too Good To Go, gowithYamo - The Art Exhibition App, Elvis & Kresse, Bare Kind Socks | B Corp and Minor Figures all have in common? Besides a super on it team member who saw a fabulous opportunity on our LinkedIn and ran with it? They’re all B Corp superstars, like ourselves, who wanted to collaborate on our B Corp bonanza that we ran in honour of B Corp Month. (Yes, we have just name-dropped B Corp 3 times in one sentence…) In keeping with the B Corp mantra of transforming business to be a force of good, we wanted to connect these fabulous companies with our sustainably-minded users with FREE ad space, yes, you heard that right, free ad space on our Video Ads platform. Not only were we able to help celebrate the environmentally and socially responsible missions, products and ethos of these 6 companies, but by doing so we were able to reward our users with over 200,000 free minutes of riding for engaging with the content. Plus, it made us feel all warm and fuzzy to be able to give back to our B Corp pals. So it really was a win-win situation - we’re happy, our fellow B Corp-ers are happy and our users are happy.

What is the Value of Your Own Personal Brand. Jeffrey Hayzlett will talk about it in his keynote. #Revenueacceleration #Salesleadership

Gen Z are breaking 🛠 the status quo at Cannes Lion in France this year. The Cannes Lions International Festival of Creativity is a prestigious event that attracts people 👀 from all over the world 🌎 who are interested in the advertising and marketing industry. (っ◔◡◔)っ ♥ 2024 marks the first year of Lions Creators, a networking and events experience dedicated to creators at Cannes Lions. ♥ So, you know what that means..... Gen Zers are coming to Cannes Lions as creators, of course, but also really as a powerful force that’s shaking up the marketing world writ large, Typically, top CEOs, creative directors, and other top executives attend this event with invite-only invites. Now, you will see some Gen Z-focused events by brands like Insights Lighthouse + GWI, Whalar, The Female Quotient, and more. I am excited that ZCON is launching ZCANNES with speakers like Clover Hogan, Kahlil Greene, Chelsea Miller, and Nadya O. ZCON is known for hosting Gen Z-focused events by JUV Consulting (Acquired) with their 1st event having over 500 brand leaders, with 70M organic views. 𝚂𝚘 𝚠𝚑𝚊𝚝 𝚍𝚘𝚎𝚜 𝚝𝚑𝚒𝚜 𝚖𝚎𝚊𝚗 𝚏𝚘𝚛 𝙶𝚎𝚗 𝚉? It is more important than ever to develop your 🔔 personal brand 🔔. Those getting invites to these exclusive events are those who build their social media following, which is based on a solid 👌 personal brand. 👀 Check out the Gen Z fellowship program I am launching that helps exactly with that. 📰 Just in at Cannes 📰 -- ᴀᴍᴀᴢᴏɴ ᴀɴᴅ ɢʀᴏᴜᴘᴍ ᴅᴇʙᴜᴛᴇᴅ ᴡᴏʀᴋ ꜰʀᴏᴍ ᴛʜᴇɪʀ ᴇxᴄʟᴜꜱɪᴠᴇ ꜱʜᴏᴘᴘᴀʙʟᴇ ʟɪᴠᴇꜱᴛʀᴇᴀᴍ ᴘᴀʀᴛɴᴇʀꜱʜɪᴘ ᴀᴛ ᴄᴀɴɴᴇꜱ. - - ɢʀᴏᴜᴘᴍ ᴀʟꜱᴏ ᴀɴɴᴏᴜɴᴄᴇᴅ ᴀ ɴᴇᴡ ʀᴇᴛᴀɪʟ ᴍᴇᴅɪᴀ ᴀʀʀᴀɴɢᴇᴍᴇɴᴛ ᴡɪᴛʜ ᴍᴇᴀꜱᴜʀᴇᴍᴇɴᴛ ᴄᴏᴍᴘᴀɴʏ ɪɴᴄʀᴇᴍᴇɴᴛᴀʟ. - - ᴅᴜɴᴋɪɴ’ ᴛᴀᴘᴘᴇᴅ ᴡɪʟʟ ᴀʀɴᴇᴛᴛ ᴀɴᴅ ꜰᴇʟʟᴏᴡ ᴛᴏᴘ ʟɪɴᴋᴇᴅɪɴ ᴠᴏɪᴄᴇ ɴᴇxᴛ ɢᴇɴ ᴄᴏʀᴘᴏʀᴀᴛᴇ ɴᴀᴛᴀʟɪᴇ ꜰᴏʀ ɪᴛꜱ ꜱᴜᴍᴍᴇʀ ᴄᴀᴍᴘᴀɪɢɴ. -- ᴡᴀʟᴍᴀʀᴛ ʜᴀꜱ ꜱɪɢɴᴇᴅ ᴏɴᴛᴏ ꜰᴏʀʙᴇꜱ’ꜱ ꜰɪʀꜱᴛ “ᴄʀᴇᴀᴛᴏʀ ᴜᴘꜰʀᴏɴᴛꜱ” ᴇᴠᴇɴᴛ ᴀꜱ ᴀ ᴘᴀʀᴛɴᴇʀ, ᴡʜɪᴄʜ ɪꜱ ꜱᴄʜᴇᴅᴜʟᴇᴅ ꜰᴏʀ ᴛʜᴇ ꜰᴀʟʟ. #creatoreconomy #canneslions #cannes #genz #genzfounder #genzcreator #genzinvestor

Looking forward to speaking at MIT on value creation with AI. It’s an exciting time where AI-driven improvements are within reach for organizations of all sizes, budgets, and technical infrastructures. From SMBs to the Fortune 100, there are broadly applicable use cases that support how AI drives business value. My hunch is that search entrepreneurs want to drill down to better understand how AI/ML exploration and experimentation can be achieved incrementally and responsibly with a constrained set of financial and technical resources. Should be a great discussion! #AI #ETA #MIT #MITETA

🌟 Ready to launch your own awards program but don't quite know where to start? 🌟 Whether you've spotted a gap in industry recognition, seeking new events to boost your revenues, drive innovation, or support a cause, our latest article has got you covered! Learn how to define objectives, select a niche and assemble expert judges! https://hubs.ly/Q02lt6Ql0 #eventprofs #eventtech #awards #eventnews

#SAGA Nominations in the following Categories: • Excellence in B2B Marketing - 1 nomination • Excellence in Event Marketing - 3 nominations • Excellence in Experiential Marketing - 3 nominations • Excellence in Influencer / KOLs Marketing - 1 nomination • Excellence in Public Sector/ Non-Profit Marketing - 2 nominations • Excellence in Marketing to a Specific Audience - 1 nomination • Excellence in Gaming- 1 nomination • Excellence in Launch Marketing - 2 nominations

🌟 Ready to launch your own awards program but don't quite know where to start? 🌟 Whether you've spotted a gap in industry recognition, seeking new events to boost your revenues, drive innovation, or support a cause, our latest article has got you covered! Learn how to define objectives, select a niche and assemble expert judges! https://hubs.ly/Q02lt59w0 #eventprofs #eventtech #awards #eventnews

Explore how POWSTER, Movio and Flicks can help boost moviegoers’ awareness and intent ahead of the movie release, as well as after the credits roll in a measurable and actionable way. Secure your spot at the Vista Group Conference 2024 and discover how Vista Group technology can help shape your success. Register here: https://lnkd.in/gTzsdwAV #VistaGroupCon #VistaGroup #NZTech #Tech #FilmIndustry #Conference

DEI has always been part of BrandActive’s DNA. But even so, we know our work is never done. Here’s what founding partner James Burn has to say about doing the work required to be a leader in this area: https://lnkd.in/gZ-Menw2 #brandimplementation #brandedassets #brandchange #branding #brandidentity #brandactivation #changemanagement

‘Can Creativity really deliver concrete business impact?’ Heinz’s talk during Day 4 of Cannes Lions International Festival of Creativity brought this point home. 5 Takeaways from CGO Diana Frost: ▫️Revisit the heritage of your brand, fall in love with it all over again. ▫️Creativity shouldnt be based on luck - it must be intentional and built-in. ▫️Develop capabilities to act at the speed of digital and social culture. ▫️Do not wait for perfect foundations. Take a swing, then take another one. ▫️Great ideas can come from Whatsapp conversations. #BayerCannesRoar Philipp Schuster Jessica Canton Kelly Davies Maria Cristina Sarmiento Daria Costantini Bayer | Consumer Health