Jill Alger’s Post

Great fun yesterday running in the J.P. Morgan Corporate Challenge with these GWIers! We definitely got first place for brightest team t-shirts 💖 #jpmorgancorporatechallenge

Excellent 2 days with this lovely bunch, kicking off GWI’s bespoke Leadership and Management program, GWI Pioneer. Getting one step closer to becoming accredited by The Institute of Leadership 🙌🎓

Chocolate and candy canes for breakfast today - celebrating GWI being named the 17th most loved workplace in the UK for the 2nd year running (and globally for the first time at #55) 😍🏆

If like me, you've found yourself excessively ordering things today, take comfort in knowing you're not alone! With Black Friday sales maintaining their stronghold in the retail scene, here are some shopping trends that you can have for free: 📱 The number of consumers in the UK, US, and Canada planning to buy electronics is up 31% YoY. 🌐 24% of UK Black Friday shoppers plan to shop exclusively online. 🤖 Nearly 3 in 5 Black Friday shoppers say they'd use AI chatbots for price comparisons. 🎁 68% plan to buy at least some of their winter holiday presents during Black Friday. 🏡 Gift-givers are 60% more likely than the average to plan on buying home furnishings this Black Friday. 🛍️ Gen Z are 69% more likely than average to shop exclusively in-person on Black Friday. Swipe for more GWI trends. #GWI #BlackFriday

NEW COMPANY PLUG. I've only been at GWI for 3 weeks, but have been totally amazed by the work and talent of the team here. Today marks the launch of GWI's much anticipated 'Connecting the dots' report - an absolute must-read for any marketer/brand to stay ahead of the trends set to shape 2024 marketing, product, and business strategies 🔥 Covering: 📰 Trust in news 🤖 AI tensions 👴 Social boomers 🥋 Sports highlights 🌱 Veganism 🔫 Gun concerns If you fancy a peek: https://bit.ly/3MuKudK #CTD24 #Trends2024

Day 1 in the GWI offices and already blown away by the depth of data and innovation. Let the fun begin! 💡

I’m happy to share that I’m starting a new position as Senior Insights Manager at GWI!

Yesterday marked the end of 4 magical years at iCrossing UK. Since handing in my notice, I have done a lot of reflecting on my time here, which has brought me so much pride and gratitude. This was my second ‘proper’ job out of uni; I started as a Social Media Strategist, grew into a Digital Strategist, and am leaving as proud Audience Intelligence Director. I am so thankful for the opportunities this agency has given me - from working with bucket list brands on award-winning projects, to launching and leading the company’s influencer marketing product, and working alongside some incredible talent. I am leaving with a whole new skillset and more confident and self-assured than I’ve ever been. There have been so many highs, but of course, my personal highlight by far, has to be my beloved Audience Intelligence team. Being involved in setting up an entirely new department after identifying a growing need for continued audience insight from clients - and doing it alongside the most inspiring team of women who I now consider to be lifelong friends - is something that I’ll hold onto forever. It’s rare to come by a team and a manager who you feel inspired and wholeheartedly supported by, and who champion each other every day, so I’d like to give a special mention to Maria Kain, Charlotte Willmott and Rosie Fleming - my OG Spices 🌶️🤌🏼 It is thanks to this incredible team and the skills I’ve learnt, that I realised my deep love and obsession with audiences and market insight. And as much as it fills me with sadness to be leaving iCrossing, I am grateful for the doors it has opened up. So here’s to the future! Over and out, iCrossing UK, you’ve been immense ✖️

My lovely team is hiring! If you’re looking to get your foot in the door with a career in digital marketing, this is an amazing opportunity to join a truly incredible team who will support you in your growth to become a fully fledged audience insight specialist. Prior experience not essential - we're purely looking for someone with a hunger to learn, interest in human behaviour and powerful data storytelling to help bring our clients' briefs to life ⚡ Get in touch for more details.