Great week sharing best practices on ways to break down silos to amplify brand marketing campaigns through CPG partnerships with Nicole Kent and Elena Harrington. Thanks for having me!
Nicole Kent, our Director of Creative Operations, and JoAnne Anderson, Director of Brand Content Marketing for Albertsons Companies, joined forces to discuss how they optimize for success across brand and #RMN marketing. Nicole and JoAnne outlined real life examples of how their collaboration came to life, driving positive ROAS and brand recognition for both the retailer and the CPG brand. Cross-functional partnership and collaboration throughout the Albertsons Companies organization–from marketing and merchandising to insights and loyalty–is critical to #RMN growth and omni-channel success. Thank you, Erin Everhart and MediaPost for the thoughtful discussion!
JoAnne Anderson, how does cross-functional collaboration drive positive ROAS and brand recognition for Albertsons Companies and CPG brands?
Love this!
April Nellissen
2mo
Go JoAnne!
Stephen Strauss
2mo
Totally agree! Thanks so much for sharing your insights JoAnne Anderson!! The MediaPost team absolutely crushed it with this event!
Breaking down silos is crucial for successful brand marketing campaigns! Collaboration and shared insights can truly amplify efforts—well done! 👏🚀