John Varvatos ’s Post

Business name suggestions 1. Brews & Crescendos Meaning: Combining the artistry of brewing coffee with the crescendo of lively evenings as the space transforms into a bar. 2. Ephemeral Aromas Lounge Meaning: Capturing the fleeting yet memorable moments experienced in the cozy coffee shop during the day and the vibrant lounge atmosphere at night. 3. Caffeine Sonata Meaning: Harmonizing the energizing notes of coffee during the day with the melodic tones of various beverages in the nocturnal symphony. 4. Espresso Elegance Enclave Meaning: Embracing the sophistication of espresso by day and transforming into an elegant enclave where diverse drinks take the spotlight at night. 5. Mocha Moonlight Haven Meaning: Evoking the warmth of mochas during the day and transitioning into a haven under the moonlight, where a diverse selection of beverages awaits.

Your cocktails 🍸 just got a whole lot smoother. Southbound Tequila serves up tequila smooth, establishing a tequila culture that’s unhurried, unfrenzied, and deeply refined. Because tequila deserves to reinvent itself. Southbound craved an identity that would clearly communicate a more elevated understanding of tequila. Southbound’s co-founders knew that the true spirit of tequila was more than just salt, shot, lime, and burn — but a deeply powerful & sophisticated experience with ancient and spiritual roots. Southbound is expertly crafted with tequila from Mexico’s most awarded distillery, offering three distinct flavor profiles for an elevated, recipe-driven and mindful experience. THE PROJECT MISSION: Tequila was trapped in a stereotype — too many see it as a symbol of unrestrained indulgence rather than refined enjoyment. This was the challenge at the heart of branding Southbound Tequila: transforming a drink commonly associated with impromptu parties into a sophisticated choice for discerning entertainers. WHAT WE DID: → Stakeholder Interviews → Strategic Workshops → Purpose and Vision Language → Brand Pillars and Purpose → Idea Worth Rallying Around® → Audience Personas → Core Values & Behaviors → Visual Identity → Package Design → Brand Guidelines IMPACT: → Raised $3.3 million in funding pre-launch → Officially launched in the Florida and Tennessee markets, then released nationwide → Launched three distinct tequila expressions: Blanco, Reposado, and Añejo → Launch of YouTube show Garden to Glass with Carrie Underwood → Featured in Parade, Best Women-Led Spirit Brands See the full case study here: → https://bit.ly/3UyDdws

Headline: "Elevate Your Mornings with The Branding Store's Signature Coffee Blends - Uniquely Crafted for Your Taste and Energy!" Are you ready to experience coffee that's not just a drink but a celebration of flavor and energy? Introducing The Branding Store Coffee - where every sip tells a story of quality and distinction. 🌟 Discover a world of rich aromas and exquisite tastes meticulously curated to

GRÆY AREA Exploring the vibrant world of Parisian coffee culture! ☕ We're excited to share Noir Coffee Shop, a hidden gem in Paris, renowned for its unique and innovative offerings. Their creation, the Charcoal Latte, is turning heads and tantalizing taste buds. 🖤☕ At Graey Area, we appreciate businesses like Noir Coffee Shop that push the boundaries of creativity and set new trends. It's a testament to the power of branding and inventive marketing strategies that create a buzz in the industry. Have you had a chance to try the Charcoal Latte or other innovative coffee concoctions in your city? Share your coffee adventures in the comments below! ☕✨ #CoffeeCulture #InnovationInCafes #GraeyArea #MarketingMatters #DigitalMarketing #StrategyAndStorytelling"

Step into Sarah's café, where the air is filled with the rich aroma of freshly roasted coffee beans and the sound of laughter floats on the breeze. As you approach the counter, you catch sight of Sarah and her team, busy at work roasting beans right in front of you. There's a sense of authenticity in the air, a feeling that every cup of coffee is crafted with care and attention. You can't help but smile as you peruse the menu, filled with homemade coffee syrups and freshly baked treats. Each flavor tells a story, evoking memories of childhood and lazy Sunday mornings. And then there's the personalized coffee art maker, where you can unleash your creativity and design your own masterpiece. It's a small touch, but it makes the experience feel uniquely yours. But perhaps the most special part of Sarah's café is the personalized coffee cups. Each cup is adorned with a design chosen just for you – a reminder that you're not just a customer, you're a part of the café's story. As you take a seat in your favorite spot, you feel a sense of belonging wash over you. In Sarah's café, every detail feels natural and genuine, creating an atmosphere that's warm, welcoming, and truly unforgettable. #storydoing #brandimmersion #design

It’s our monthly “these are the coffee brands we literally cannot stop thinking about” time! Did we say that out loud? Here are three coffee brands we’re loving right now 👀 ⁠ ⁠ Frukt Coffee: We've always loved Frukt, but their recent social media posts are particularly impressive. The incorporation of flash-style photography adds a trendy element to their feed, and for good reason. This technique creates a striking contrast between the subject and the background, with a subtle vignette effect framing the photo. Frukt seamlessly combines coffee culture with a cool aesthetic in their social media presence. If Frukt were a person, they'd be someone we'd have a huge crush on🤭⁠ ⁠ East Pole Coffee Co: In December 2023, we visited Atlanta to connect with colleagues. A must-stop for us in Atlanta is always East Pole. The service was exceptional, and both the espresso and white tea (courtesy of @spirittea) were impeccably prepared. Most notably, we were impressed by the ambiance of the space. While many cafes tend to blend in, this one felt uniquely integrated into its neighborhood. Kudos on the thoughtful design and cohesive team.⁠ ⁠ Ceramic Coffee Roasters: Murtaza Aziz, founder of Ceramic Coffee, disrupts industry norms as a second-generation Pakistani-American, transforming coffee culture right from his garage in Chicago, IL. We're drawn to the brand's philosophy, which honors the intricate journey of coffee from farm to cup, urging consumers to savor each sip, recognizing the artistry in every brew – mirroring the essence of ceramic cups.⁠ ⁠ What coffee brands are you loving right now? Tag them down below 👇⁠ ⁠_____⁠ #branding #socialmedia #graphicdesign #digitalmarketing #smallbusiness #specialtycoffee #coffeebranding #designforcoffee

Shaken, Not Stirred Prohibition may have ended the golden age of cocktails, but the popularity of mixed drinks has shown staying power. Cocktails remained popular in various forms ever since, from the speakeasies and cocktail parties of the Prohibition era, to the tiki bars of the 1940s and '50s, to the three-martini lunches of the '60s. A decline occurred in the late '60s and '70s, followed by a resurgence beginning in the 1990s. Modern pop culture icons such as James Bond, Carrie Bradshaw, and Don Draper have helped immortalize their favorite drinks (a vodka martini, cosmopolitan, and old fashioned, respectively), and savvy restaurateurs have reinvented Prohibition-era speakeasies. On social media, celebrity mixologists and “cocktail influencers” introduce the next generation of cocktail enthusiasts to exciting new trends, such as extreme beverages that burn, cool, or tingle, contemporary twists on the classics, and inspired mocktails that bring all the flavor without any of the booze. Shaken or stirred, frosty or aflame, cocktail culture endures. Credit: HistoryFacts.com

🥃👃 The Art of Whisky Tasting: A Journey for the Senses 👃🥃 Every sip of whisky is an exploration, a sensory adventure that unveils hidden layers and stories within each bottle. As fellow enthusiasts, we understand the significance of savoring these moments. 🕊️🍂 In our pursuit of mastering the art of whisky tasting, we often overlook the pivotal role that glassware plays. Just as a canvas influences a painting, the right glass elevates your whisky experience. 🎨🥃 Glassware Matters: From tulip glasses that concentrate aromas to Glencairn glasses that capture complexity, each vessel serves a purpose. These designs channel the aromas to your nose, allowing you to fully embrace the whisky's character. Nosing Techniques: Engage your senses by taking in the aroma before your first sip. Gently swirl the whisky to awaken its flavors and hold it beneath your nose. Inhale deeply to capture the bouquet. Each note tells a tale, and it's your privilege to decipher them. Nuances of Flavor: As you indulge, explore the array of flavors that unfold on your palate. From the initial burst to the lingering finish, every nuance is a chapter in the story. Take your time, let the flavors evolve, and savor the journey. At Whisky Solutions, we're not only passionate about whisky; we're devoted to curating a collection that embodies the essence of this craft. 📚🥃 Discover the symphony of flavors that await you in our range, designed to cater to connoisseurs and novices alike. Embark on this voyage of taste with us. Let your senses guide you through the realm of whisky tasting. Raise your glass to exploration and the stories that a single drop can tell. 🌍🥂 #WhiskyTasting #SensoryExperience #RaiseYourGlass #WhiskyExploration #CheersToFlavor #whiskycasks #caskinvestment #whiskysolutions #whiskylover #whiksyenthusiast

How often do we find ourselves paying for the ambiance rather than the essence of what we consume? ☕️ Reflecting on my recent visit to Soho House in Los Angeles, where a simple cup of coffee costs $7, it got me thinking. Have you ever stopped to consider how much of what we pay is for the #experience rather than the actual #product? It’s true that the reason why it costs that much extends beyond the quality beans and crafted brew. It encompasses the #service and the #exclusivity of the space. While the price might seem extravagant, it’s more about investing in the setting and the atmosphere that surrounds it. Yet, amidst the allure of luxurious surroundings, let's not forget that at the heart of it all, a cup of coffee remains just that—a cup of coffee. It's roasted, brewed, and served, regardless of the sophistication of the setting. Speaking of prices, it's not only the coffee that comes with a hefty tag here in the States. Even a simple cappuccino matches the $7 mark, and a bottle of water up to $10. But, which of these prices seems fair? Are we valuing the experience over the product, or are we paying for the exclusivity? The comparison in prices makes one wonder what we perceive as justifiable. So, I'm curious to hear your thoughts: what do you believe is a fair price for a cup of coffee, a cappuccino, or a bottle of water in such settings?

Is Blank Street Coffee turning into Blank Street Matcha? After facing consumer complaints about bad coffee, Blank Street Coffee has recently pivoted to focusing more on building matcha as a core product of their brand. Here’s how Blank Street Coffee is encouraging non-matcha drinkers to give the beverage a try and make Blank Street Coffee their new go-to spot: 🍵 Matcha isn’t everyone’s favorite because of its “grassy” taste — which is why Blank Street Coffee infused it with flavors like blueberry and white chocolate to appeal to a western palette. 🍵 Coincidentally or not, Blank Street Coffee’s signature brand color almost perfectly matches the color of matcha, further driving home to customers that they are the “headquarters” of all things matcha. 🍵 Blank Street Coffee just debuted their “Green Room” in New York City, a curated, experiential specialty store featuring limited edition green-themed products and premade “matcha meeting” invitations. Do you think a new matcha-focused product strategy can revitalize Blank Street Coffee from their reputation as a mediocre coffee chain? Let us know your thoughts in the comments below. #BlankStreetCoffee #matcha #brandstrategy