Jordan White’s Post

In this series, Les Binet shares what he calls the “five keys” to optimal ad investment; growth prospects, profit margins, advertising costs, risk & advertising effectiveness. "The most effective medium in the world today is still TV," says Les, highlighting that video in all its forms is highly effective, especially when it comes to brand building. These essential insights will help you adapt your marketing strategy and optimise ROI. Watch now: https://lnkd.in/gq892PPs #advertising #investment #ROI #media #marketing #effectiveness #ThinkTV Kim Portrate GAICD Kurt Burnette Michael Stephenson Rod Prosser Georgie Nichols Richard Hunwick Nick Bower Vanessa Menser Bronwyn Fardon Stella Grieve Adrian Motte Georgia Hamilton Caitlin Lynch Larissa Ozard Neil Shoebridge Andrew Knowles

Words of wisdom from Neal Thurman: 'Brand value takes years to build and seconds to shatter. A brand safety and suitability strategy is the search for ad placements that will enhance rather than diminish brand value.' 💡 How do you safeguard your brand's reputation in the fast-paced digital landscape? #BrandSafety #BrandValue #StrategicMarketing #DigitalBrandBuilding

A recent report showed the cost of a pitch was over $1 million. But while most clients are focused on the projected $400,000 that comes from their budget, they may be missing a critical number — the $200,000 it costs agencies to pitch. That number limits the types and sizes of agencies you are exposed to, which in turn limits the range of thinking for your brand. If you’re looking for a new partner, consider switching from a pitch to project work. Not only will this provide a broader range of solutions, but you’ll also get a truer sense of what it’s like to work with that agency.  #advertising #market #marketingandadvertising #creativeagency #hearuscrow

Amplify your brand's message with the power of advertising, and let it resonate across the global stage. 🌎 . . . . . #BrandVoice #MarketingMagic #RichardBransonQuotes #BusinessSuccess #ConnectWithCustomers #GlobalVisibility #AdvertisingStrategies #RaiseYourBrand #BrandAwareness #MarketYourMessage

The #advertising world is in flux as new competitors upend the market and clients look for ways to save. Some agency holding companies are relying on the power of their individual agency brands, while others are looking for efficiencies by having their historically competitive subsidiaries work as a one. Learn more on our blog.

In the noisy digital landscape, the absence of advertising is akin to a whispered secret in a bustling crowd. 🤫📣 Without effective promotion, your brand remains invisible, unheard, and unspoken of. Let us help amplify your brand's voice and ensure it's seen, heard, and talked about. Contact us today to make your mark in the world of business! 🚀💼 📞 980-285-7782 🌐https://lnkd.in/gvCCKkpc #MarketingRocketfuel #EscapePlanMarketing #visitearth #AdvertisingMatters #BrandVisibility #MarketingMagic #PromoteYourBrand #BrandRecognition #DigitalPromotion #MarketYourself #BusinessSuccess #BrandAwareness #MarketingStrategies

Don't let uncertainty hold back your creative development. Spark your early-stage creative development now and witness the magic unfold: https://lnkd.in/dwwQbJwi With results available in as little as 24 hours, see how Ipsos’ Creative Spark|Early can give you the confidence and insights to make quick decisions to ignite your creative journey. Contact Samira Brophy or Eleanor Thornton-Firkin to find out more. #CreativityUnleashed, #bringbackthemagic, #advertising, #effectiveadvertising

Want to know whether your early creative ideas are on the road to greatness or how to course correct to get on it? Our analysis of cases shows that starting early helps improve creative quality 48% at the testing stage. Creative Spark Early gives you that early depth with contextual benchmarks when you need it, in under 24 hours. Ipsos UK #ipsos #CreativeExcellence

Effective advertising goes beyond borders. We connect companies with the right people and opportunities on an international level. Are you ready to take your brand to the next level? #GlobalNetworking #InternationalRelations #GlobalAdvertising

❓ How can my brand differentiate itself? “The secret is really simple: it is strategically designing for difference” says Dom Boyd in conversation with Lynne Deason.   ✅ Landing a clear, consistent and quality message within your advertising can help achieve the meaningful difference that underpins successful brands. 💬 With LINK+ on Kantar Marketplace, developing and testing these quality messages couldn't be easier. Using powerful, fast and flexible creative testing keeps you on track to creating stronger ads and drive long-term brand building. Watch Dom and Lynne's full conversation here: https://lnkd.in/enBc9y7V #Difference #CreativeTesting #AdTesting #Insights #KantarMarketplace #SpeedWithoutCompromise     Lynne Deason Dom Boyd Leonie Gates-Sumner Richard Jones Kate Pilling Sara Zanjani Ella Stanton