Kellogg Executive Education's Chief Product Officer Program’s Post

Mature experimentation organizations are set up to win. They have internal alignment and speak a common language. The sheer fact of building an experimentation program paid dividends in : - Improving communication between teams - Building efficiencies in workflows - Being agile thanks to customer feedback - Sharing insights across the business - Making data-driven decision making - Favoring insights over bias - Sourcing ideas from everyone - Thinking holistically about growth - Validating insights with testing They did not start there though. They got there by building the process, one piece at a time. Maybe the process isn’t sexy. But organizational shifts are.

In Product (as in life!), we don't have the luxury of knowing all of the facts. Uncertainty - as scary as it may be - is something we have to find ways to constructively deal with. 🔮 Nevertheless, if we do have the courage to embark on the journey into the unknown and start making & trying things out, there are huge rewards! 💪 We often get further, learn much more than we think and overcome obstacles that may once have seemed insurmountable. Come learn from our wonderful panel of speakers from Sky, University of Bath and UAL in our online-only event about how they've done just that in their respective sectors. You'll pick up some tips and learnings you can incorporate in your next big decision, product move or new project. Sign up below - we'd love to see you there!

The product life cycle is the progression of a product through 4 distinct stages-introduction, growth, maturity, and decline. The concept was developed by German economist Theodore Levitt, who published his Product Life Cycle model in the Harvard Business Review in 1965. We still use this model today. Basically, the product life cycle is the time from the product concept through its eventual withdrawal from the market. The product life cycle is used for decision-making and strategy development throughout each stage. #LPUcareerplanning

A roadmap is the link between your strategy and execution. Strategy without implementation goes no-where. Execution without purpose is waste. It’s important to remember that the information feeding both sides of the roadmap should be bi-directional. It’s not just about strategy setting direction for what we work on but valuable insights on what we learn through experimentation, discovery, and delivery should be used to refine and validate our strategy.

Had an amazing time moderating a panel discussion at the New Product Planning Summit on portfolio strategy! We dove deep into the critical factors that drive success, the growing influence of data and technology, and the impact of enterprise structures. Huge thanks to my incredible panel members (Doug Danison, Luis Carlos Sánchez, MBA, MSc, Dana Mendenhall, and Sandi Zaveri) for bringing their expertise and insights to the table. It was a truly enriching discussion that shed light on the future of portfolio strategy and how it can impact new product planning. #NewProductPlanning #PortfolioStrategy #PanelDiscussion #ExpertInsights

How can product managers get the most value from market analysis? Our #topicoftheweek for this week is Market Analysis. As a former Market Research and Analysis person, I was surprised that we had not covered Market Analysis in any of the first 141 Product Conversations. With product managers being responsible for managing the business of their products, analyzing the market is a critical activity that product management should be doing. Too often, this activity is neglected or not done, so this week we wanted to dig in on how product managers can get the most value from market analysis. What should they care about? What models should they be using? How should this help them make decisions? Share your thoughts on market analysis, and and make sure you put our LinkedIn Live panel on Friday (May 17) at 12 pm ET on your calendar. Perhaps your answer to this question could get you an invite to join us! #productmanagement #productleadership #marketanalysis

Dear Product Leaders, we need your help and insights!🙌 We’re partnering with Products That Count on our fourth annual State of Product Excellence survey. We want to know: 🔹 What's going well? 🔹 What could be better?  🎁 Special bonus: Contribute to the survey and you'll get an advanced copy of the survey results. You will understand what inefficiencies your peers are facing so you can plan to tackle them earlier. 💡 Share your insights and be a part of the conversation shaping the future of product management. Get access to the survey via the link in the comments 👇 #ProductExcellence #ProdMgmt Productboard

Our Product-Led self assessment showed that only 17% of organisations have a product strategy that provides teams with clarity on “how” they will reach their vision. Sound familiar? Come along in Sydney to this free after work Masterclass in Product Strategy on 28th September. Register to let us know that you are coming: https://hubs.la/Q020_Wzy0 Ant Murphy will share his knowledge along with our expert panel including Emily Chen and Frank Feustel. Product-Led Maturity - The Results Are In https://hubs.la/Q020_Vz-0

Hey there, LinkedIn connections! 👋 I recently built a fascinating business quiz called the Project To Product Scorecard, and the results were eye-opening! Out of 100 leaders individuals, a staggering 64% had not yet mapped their product into the Business Model Canvas or explored different business models. 😱 If you're looking to gain a competitive edge in today's rapidly evolving market, this quiz is a must-try! It helps you analyze your product's potential, identify gaps, and discover innovative business models that could pave the way for success. 🌟 Take the quiz now: https://lnkd.in/dqZcr455 Let's work towards bridging that gap and empowering ourselves with the knowledge to transform our products into true game-changers. Together, we can raise the bar and embrace the future of business! 🚀 #ProjectToProductScorecard #BusinessQuiz #ProductTransformation #LinkedInNetwork

In today's business landscape, a strong product strategy is critical. It's not just about having a strategy; it's about execution and decision making supported by both data and empirical evidence of demand. In a world where shortcuts to product development often fall short of expectations, those who have done their due diligence stand out. Success lies in the hands of those who have done their homework - they've undertaken a thorough analysis of their products and have a deep understanding of the strengths of their products and their business case. The ones who approach their ventures with an analytical mindset are poised to navigate the complexities and emerge successful in today's competitive arena. #productstrategy #businesssuccess #productdevelopment