Leo Burnett’s Post

From our "Naked Trails" campaign for Bear Naked Granola that won a Silver Lion at Cannes to "ProtectTasbih" for Saudi Airlines winning four Grand Prix Awards at Dubai Lynx, Leo Burnett offices around the world have showcased a fusion of creativity and strategy that drives outstanding business results for our clients on a global stage during the awards season circuit. We’re incredibly proud to share a global roundup of Leo Burnett’s awards season accolades so far in 2024:   Global wins: https://lnkd.in/eBEp_Jt7 US wins: https://lnkd.in/emCDj2TR   #creativeagency #advertisingagency 

Leo Burnett Canada has been named the new Agency of Record for Ashley Furniture Industries! 🎉    The partnership, initiated after a competitive pitch process, includes a comprehensive marketing strategy designed to strengthen Ashley’s relationship with existing customers and emerging audiences. This marks a significant milestone for our Canadian office as they continue to expand their portfolio across North America.     “We are thrilled to embark on this transformative work for such an iconic family run brand. They are an incredible team with big ambitions that marry well with our aspirations here at Leo Burnett Toronto. We can’t wait to get started.” – Ben Tarr President of Leo Burnett Canada.     Read more: https://lnkd.in/gqPa2fue    LBBonline - Little Black Book | #agencyofrecord #creativeagency 

"Human beings want to experience almost every emotion in the world of feelable things, which is the only possible explanation for horror movies. Who wants to go into a theater and feel terrified? We just love feeling stuff. And then we go into work and become obsessed with being correct.” Britt Nolan, Co-President and CCO of Leo Burnett Chicago recently delivered a keynote speech on why creativity matters to an audience of graduate business students for Northwestern University - Kellogg School of Management's inaugural By Design: Unlocking the Creative Advantage Conference. The conference also featured talks from Paul Earle, adjunct lecturer at Kellogg School of Management and a former Burnetter, Gordon Segal, co-founder of Crate and Barrel, Craig Dubitsky, the creative mind behind several brands, including Hello toothpaste and Happy Coffee, and Jess Lanzillo, VP, Franchise and Product for the Wizards franchise at Hasbro, who spoke on various intersectional topics related to creativity, design and business. Learn more: https://lnkd.in/g7TWMgdK #creativeeffectiveness

Join us in congratulating Stacey Karayannis on her promotion to Creative Director at Leo Burnett Australia!    Since joining in 2015, Stacey has been a driving force behind some Leo Burnett Australia’s most-awarded work including Johnnie Walker “In Her Boots,” Bonds “Unplugged” and “Re-loved”, earning accolades from Clios, One Show, and Spikes. She was also named a One Club Next Creative Leader in 2023.     Chief Creative Officer Andrew Fergusson says, "We’re thrilled to give Stacey this well-deserved promotion to creative director. Over many years, she’s proven to be extremely talented and creatively ambitious. And perhaps more importantly, she really cares about the people and culture of the agency. I’m excited to see her grow as she moves into this new role.”    Congratulations, Stacey! 🥳    Read more: https://lnkd.in/gywbr5HW  Campaign Brief | #promotion #creativedirector 

As online gaming soars, Canadians are trading real sports for virtual ones with “Become Your Player," a new campaign by Kellogg's Vector and Leo Burnett Canada. The campaign invites gamers to share a photo of their video game characters for the chance to become them in the real world. Winners will win the same clothes and gear as their gaming avatars. The campaign builds on the brand's mission to ignite Canadians' passion for an active lifestyle. “The people we’re talking to are obviously sports fans already, so it just felt like a seamless transition to tap into that fandom to get them in the game for real. It’s not about replacing video games, but to use them as a jumping off point for real activity,” says Kohl Forsberg, Executive Creative Director at Leo Burnett Toronto. Read more: https://lnkd.in/gT_f9hZe LBBonline - Little Black Book | #creativecampaign #creativeagency

IKEA's latest campaign “The Closet” by Leo Burnett India invites viewers to challenge stereotypes and embrace diversity and inclusivity through allyship.      Set in a bustling IKEA store, the film invites customers to step inside a closet and confront the biases that many LGBTQ+ individuals face daily. The message, “Closets are for clothes, not identities” encourages a more accepting society, especially poignant as we wrap up Pride Month.     With “The Closet”, we intend to give a peek into the uncomfortable world for many in the LGBTQ+ community. A reminder that we need to build a world that's more accepting and filled with love - where nobody has to live in a space that's uncomfortable, just for being their authentic self - PRAVIN SUTAR, National Creative Director at Leo Burnett Orchard.     Read more: https://lnkd.in/gn2AknXR   #Pride2024 

In early June, L'Oréal Paris honored Nada Abisaleh, Head of Leo Burnett Beirut – Publicis Groupe Middle East, with a Women of Worth Award.    Nada’s visionary leadership and remarkable achievements in media were recognized alongside three other extraordinary Lebanese women—Lynn Tehini, Yusr Sabra, and Rein Metlej—each a trailblazer in their respective fields.    The Women of Worth Award is about celebrating women who are making waves in their communities and beyond. These powerhouse women are recognized for their leadership, dedication, and impactful work, embodying the values of empowerment, self-confidence, and the belief that every woman has the potential to change the world.    Congratulations, Nada! 🥳    Read more: https://lnkd.in/gUNbdBfc   Leo Burnett MEA (Middle East & Africa) #womenofworth #womenempowerment #becauseweareworthit

What an extraordinary year it has been!    Leo Burnett secured 25 Lions at the 2024 Cannes Lions International Festival of Creativity, including five Gold Lions for “Turf Finder” by Leo Burnett India, “Paper Organs” by Leo Burnett Taiwan, “ProtecTasbih” and “The Great Indian Dunk” by Leo Burnett MEA (Middle East & Africa), and “What the Fast!” by The Leo Burnett Group Thailand.    We extend our congratulations to our global teams and clients for their outstanding creative work and esteemed award wins at this year’s festival. We take pride in producing work that not only garners recognition but also drives meaningful change, embodying our founder’s principle that "what helps people, helps business."    View the full list of winners: https://lnkd.in/eT8SrTrB     #CannesLions2024 #CannesLionsAwards

Global research conducted by Leo Burnett reveals consumer sentiments around pressing societal challenges and opportunities for brands to engage authentically with their audiences.     From healthcare skepticism to climate anxieties, our research provides a comprehensive view of what matters most to people today.     Read more: https://lnkd.in/grghrihE    #HumanKindStudy #TheGoodStudy