Copy is chemistry. It attracts, inspires, informs and illuminates. Wrapping engaging words around a product, service or person makes every experience with a brand so much better. We craft fresh, impactful messaging that's a faithful fit to your brand identity, positioning and purpose. Because copy is everything. [Thanks for the clever animation Simon Portbury] #brandstrategy #brandcommunications #copywriting #brand
Copy is chemistry, indeed! Right words can truly be the perfect formula for brand magic.
Compelling copy engages emotions, ignites imagination. Chemistry infusing brands with life? Lucinda Pitt
I agree with this wholeheartedly! It's sometimes a case of "what's on the outside that counts" to make an impactful difference for so many brands.
Some would say ‘A key ingredient’ 🤭
I love these words to describe copy!
Chief of Staff | CEO, Executive Director, Brand Builder
1moSo true. And a certain clever strap line has had me hooked on primer for a very long time.