Lucy Hancock’s Post

Last year was a big year for H Street! 🚀 📈 567% revenue growth YoY 🤝 200% client partnerships growth YoY 🙌 500% increase in team size YoY Direct-response advertising success goes beyond campaign tactics. It's about understanding product-market fit, solid business economics, and readiness for scaling. 💡 Here are the three key questions we ask before teaming up with a brand: 1️⃣ Is there product market fit? 2️⃣ Are the business economics ready for direct-response ads? 3️⃣ Is the business prepared to scale advertising spend? Learn more about each key question in our blog here: https://lnkd.in/esm6Ckh2

We would love to be on the SXSW Sydney stage this year, sharing with you all the magic of the unique business model we created at Digital Smoothie in the Future of Work Track and the only way we can get there is if YOU vote for us - so Let's Do THIS! Here's how you can vote: 1- Go to https://lnkd.in/g5hR23Wb 2- Register or log in (if you're already registered) 3- Search: "Get In The Mix! Working 9 to 5 is sooo Dolly!" or a version of that 😁 4- Click Vote! #SXSWSydney #VoteforUs #futureofwork

Navigating the modern media landscape is more complex than ever, with tech giants and media conglomerates constantly evolving. This updated media map from Vox highlights the shifting power dynamics and ownership of the content we consume daily. With ongoing M&A, the landscape is bound to consolidate even more.

So today a new global campaign to tackle low public confidence and general sentiment we are going nowhere fast on the climate crisis is being launched. It features the image, words and passion of the iconic Al Pacino from a classic film, Any Given Sunday. We could not be prouder to be standing alongside our dear friend Richard Curtis and Project Everyone to give this campaign legs. It's a tangible manifestation of how the Advertising Week platform has (purposely) evolved as a catalyst for action, not merely embracing the veil of purpose for vanity's sake. History and precedent teach us when galvanized, humans are capable of moving mountains. It can be a charismatic individual who serves as an agent for change and brings optimism like President John F. Kennedy, or a mass groundswell like the Arab Spring ten years ago. The pulse of modern day division delivers another reality: Multi-lateral action is just harder and waiting for the next Marshall Plan or here in the USA, the next New Deal may be waiting for a train which just isn't coming. That vacuum can and must be filled by people, everyday people in communities large and small, wealthy and poor, who by virtue of access to resources or guts & conviction are in a position to lead. The Halftime campaign injects us with a sense of what is possible when we work together and reminds that our collectives fates are tied together. The time has never been more right, or more urgent, for us to trade in resignation for inspiration; apathy for action; laziness for living. At end of day, each of us has the power to move a few chess pieces, every day. We have choices and they all make a difference . . . As said about so many aspects life, it's a game of inches. To see the full version: https://lnkd.in/gTwk8Wih

Looking forward to MAD//FEST next week. Interested to see how various key topics have progressed from last year's sell-out event.... Attention - How well are advertisers and agencies adopting the key measurement of human attention? How well are vendors and media owners linking attention to outcomes (both long and short)? What progress has been made in accounting for key factors that influence the effectiveness of attention (creative, brand size, context, audio)? Responsibility/Sustainability - following the release of the GARM & Ad Net Zero Global Media Sustainability framework, what impact will there be on buying habits? As the carbon footprint of wasteful programmatic buying is brought to the fore (let alone the questionable business value) will we see an increase in direct media buying? In a year of elections, what scrutiny will be brought to the role of advertisers in ensuring they don't fund disinformation, racism, hatred and bigotry? From "Riders of the Storm" to "Fortune Favours the Bold" - How is consumer sentiment looking, and how are marketers responding to changes? What innovations are gaining most traction with marketers? What mergers, acquisitions or start-ups are going to change the shape of our industry over the next 12 months? I hope to catch up with friends old and new. If you are going along, and want to say hello, please let me know!

Are you leveraging every tool in your advertising toolkit? 🛠️ Discover how Diversity, Equity, and Inclusion can be your next big lever for improving programmatic performance. Tune in on June 26th as top experts share practical DE&I strategies that lead to better business outcomes: https://lnkd.in/eBH4NUCm

We make complex media simple.

"Let’s call a spade a spade: it’s paramount that every financial practice adapts their technology over time to stay up to date and to evolve with clients’ needs. But even beyond those logistics, having outdated tech platforms is a surefire way to disengage the next-gen audience." - Maria B. of Axtella New blog post out now! Click here to get more fantastic insights from Maria! https://lnkd.in/em68AYKf #nextgen #financialadvisors #womeninfinance #womeninwealth Joanna Ehresman Leah Alter

A consumer is where you find them. Where that is, of course, is the problem facing the modern marketer. With ever-widening fragmentation, the ability to communicate across a broad range of media is forever becoming a bigger challenge. This iteration of B&T Awards The Work showcases the amazing agencies and brands grasping this particularly thorny nettle. https://lnkd.in/gedJB32k