Orange County, New York Tourism & Film Office has a fresh new look 🍎 We have been working with Orange County, NY to develop a reimagined brand, which includes a new logo and mascot, and we are excited to finally show it off! Earlier this month, we joined the OCNY team in the destination to celebrate the launch of the new brand. #PickOCNY
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Last month we had the pleasure of partnering with Olde English District Tourism Commission to host 23 journalists, influencers, and local media in Atlanta, GA. They were treated to a delightful journey through the bounty of multiple farms across the seven counties that make up the OED 👨🌾 👩🌾 A special thanks to Team Chameleon, our Creative Services team, because we can officially cross “organize and ship produce from multiple farms to an event space” off our bucket list 🥕🍎 🌽 🍑
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We are excited to introduce Voyage Atlas, the newest data intelligence offering from Madden Media. Our goal is to empower destinations to dive deeper into data (we’re kind of nerds about it) and discover the numbers that weave stories together. https://bit.ly/3zE0tT0
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Our latest blog from Madden CEO, Dan Janes, looks at the importance of keeping a community’s unique culture at the forefront and includes actionable steps for DMOs to help foster cultural entrepreneurship in their destination. https://bit.ly/3S2qLEG
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While our team was on a video and photo shoot with the Olde English District Tourism Commission this month, we had the pleasure of filming several "characters" from the OED who align perfectly with the destination's marketing pillars 🎥 These videos will be used to promote those pillars with each individual serving as an ambassador who provide visitors with exciting itineraries 🗺️ , insightful blog posts 📝 , and fun social media takeovers 📱
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As we wrap up Pride Month, we wanted to highlight Pride Journeys' 2024 LGBTQ Pride Guide. This comprehensive and ongoing list of events celebrating the LGBTQ community featured events in Madden client destinations including Finger Lakes Visitors Connection, Visit Buffalo Niagara, and Visit 1000 Islands. https://bit.ly/4cl6ySU
2024 LGBTQ Pride Guide
pridejourneys.com
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At Madden, we are committed to fostering a welcoming environment where everyone, no matter their background, can do their best work. Thank you Philip Calabro, Safe Schools Program Facilitator for PFLAG NYC, for joining our weekly all-staff meeting last Friday to discuss the importance of “leading with love” and prioritizing support, acceptance, and understanding, not just during Pride Month, but always ❤️🏳️🌈
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We recently joined the Olde English District Tourism Commission team on an incredible 7-day adventure across the seven counties that make up the destination. We captured the essence of the OED with a photoshoot 📸 that showcases the paddling and canoeing adventures, the charming small-town diners, historic landmarks, and delightful U-Pick farms that call the Olde English District home 🚣🍽️🏛️🍓
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We worked alongside the Port Aransas Tourism Bureau & Chamber of Commerce to bring the charm of their beach town to the city of Austin with the guerrilla marketing campaign, “Find What You Need in Port A” 🏖️ We hid custom messages in a bottle showcasing different experiences and prizes specific to Port Aransas around the city and invited residents and visitors to embark on a treasure hunt that highlighted all the coastal destination has to offer visitors. Passersby could snap a picture inside a custom glass truck that allowed for them to get a taste of the beach life complete with sand, beach chairs, and a sand castle that could be shared on social media 📸 📱 We love it when we have the opportunity to turn seemingly lofty dreams into a reality and we are incredibly lucky to work with a client like Port Aransas that is always willing to shoot for the stars and take a chance on innovative marketing tactics like this interactive brand experience 💫
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