Matt Rhodes’ Post

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Chief Strategy Officer at House 337

It’s great to see this growth in cricket through increased attendances and viewing. Pleased by the small part we’ve played in this success at House 337 by supporting on audience strategy and creative for The Hundred for the last five years. Well done to our clients at the England & Wales Cricket Board (ECB). #sportsmarketing #advertising #marketing.

New data, presented at the ECB's AGM today, shows that the number of people playing, attending or following cricket surged by 2m last year as nailbiting Men’s and Women’s Ashes series captured the nation’s imagination. - Ticket sales and viewing for both series jumped to 14.7m – up from 12.5m the previous year. - Attendances hit 3.1m, the highest outside a World Cup hosting year. - 22% increase in the number of women’s and girls’ teams, while the number of junior teams generally was also up by 21%. - Record-breaking financial results have enabled more money than ever before to be invested into support for the cricket network, growing the game and work to make cricket a more inclusive sport. https://lnkd.in/e5t2hMPe

Cricket interest soars in record year for the game

Cricket interest soars in record year for the game

ecb.co.uk

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