Matt Rhodes’ Post

Join House 337 online on the 25th of April, 10:00am, for a panel discussion exploring unlocking the influence of FinTok and navigating the evolving financial landscape With 58% of 18-24-year-olds following TikTok influencers discussing budgeting, money, or personal finance, and hashtags like #PersonalFinance amassing over 3.5 billion views and #FinTok reaching over 500 million views, there's a notable demand for easily accessible financial content. The panel discussion will explore: - The opportunities this presents for brands - How FinTok influencers are establishing trust and credibility with their audiences - How the cost of living has impacted the rise of FinTok influencers - Strategies for brands to capitalise on this burgeoning trend Panelists include: Tim Paul, Finance Content Creator, Leon Ward, CEO, MyBnk, Olamide Majekodunmi, Founder, All Things Money, Gemma Glover, Influencer Strategy Director, House 337 RSVP/Find out more: https://lnkd.in/em-epR9D

💡Marketers should always explore new promotion channels to stay ahead and reach diverse audience segments. Among the dominant social media giants like Facebook, Instagram, Google, and Youtube, TikTok is steadily rising with over a billion active monthly users worldwide. Its explosive growth, creative potential, and engaged young user base have caused a paradigm shift in marketing, offering businesses valuable opportunities to connect authentically with customers, particularly millennials and Gen Z-ers. 🔍Discover the reasons why TikTok should be a vital component of your online advertising strategy and how to leverage its potential for your business: https://lnkd.in/dQ3wusEB #TikTokMarketing #SocialMediaMarketing #marketingautomation

Had an incredibly insightful time at yesterday’s webinar on ‘5 Influencer Trends to Watch in 2024.’ 🚀 Kudos to Paul Boulet from Click Analytic and Dan Albert from 456 Growth Media for shedding light on the growing supremacy of TikTok, the artistry behind short-format videos, how to conquer UGC content and the exciting evolution of live shopping experiences. 🌟 Truly valuable insights that will shape the 2024 influencer landscape! #InfluencerMarketing #marketingtrends2024

“FCA figures show that only 8 percent of the population — most of them over 45 — pay for financial advice. This leaves a widening advice gap for millions, especially younger people” according to a recent Financial Times article from Rafe Uddin. At Finfluencer, we believe everyone should have access to meaningful financial education resources. Social media is free, easy to use and non discriminatory, which is why it is the best medium for delivering finance related content. 🏆 With this in mind, we help finance brands use influencer marketing to educate their target audiences. Do you want to leverage social media and influential spokespersons to educate your audience? Get in touch! 🙌 #influencermarketing #fintok #tiktokmarketing #tiktok #creatormarketing #creatoreconomy #finfluencer #financialadvice

When the biggest commentator on the influencer industry covers your work! Last night the iconic Alice Bull broke down the findings of our 2023 Data Review on TikTok, pulling out the headline stats and starting a conversation about what really needs to happen in 2024. We are so grateful! Link in bio to see all of Alice's incredible analysis and advice. #influencermarketing #creatoreconomy #tiktok

🚀✨ Navigating the currents of 2023, TikTok has proven to be a game-changer for businesses and influencers alike, unleashing a wave of trends that redefine the digital landscape. From interactive challenges sparking creativity to behind-the-scenes peeks creating authentic connections, TikTok is more than just a platform—it's a dynamic canvas for businesses to thrive. Educational content is shaping narratives, livestream shopping events are revolutionizing the online shopping experience, and niche communities are flourishing. In a year where innovation knows no bounds, TikTok continues to be the heartbeat of creativity, offering businesses unparalleled opportunities for growth. Here's to riding the waves of success in the digital realm! 🌊📱 Read more today on our blog at https://lnkd.in/eMHBm2MP #TikTokTrends #DigitalInnovation #BusinessGrowth2023

3 TikTok Stats that will blow your mind 🤯 📱Americans spend $7 million dollars per day shopping on TikTok (source: Capital One Shopping Research)  📱74% of Gen Z use TikTok as their starting place to search for products (source: Her Campus Media "GenZology")  📱TikTok Influencer marketing spending is expected to grow 82% faster than total influencer spending in 2024 (source: Capital One Shopping Research) Is TikTok shop part of your creator strategy? If not, it’s time to jump on board! ** Head to the comments for my latest Forbes article on how brands & creators can win big on TikTok Shop!** #CreatorMarketing #TikTokShop #SocialCommerce #GenZMarketing

In case you missed it, for our latest webinar Influencer and TikTok sat down to discuss how brands can measure business outcomes, beyond likes and impressions, at every stage of the purchasing funnel, based on insights from our latest research report, From Awareness to Action: The Power of True Human Influence on TikTok. A huge shoutout to our amazing panelists:  💬 Rachael Ryan, Global Search & Insights Manager at TikTok; 💡 Jenny Penich, SVP Commercial NA, at Influencer; and  🚀 Laura Martinez, Senior Strategist at Influencer. For more information on our upcoming events, sign up for our weekly newsletter on the link in the comments below! #creatoreconomy #influencermarketing #tiktok

The ongoing rise of social commerce is a trend that demands attention and utilisation. We've witnessed the impact of #TikTokMadeMeBuyIt and similar phenomena, where social platforms influence purchasing decisions. Yet, this trend is not merely temporary; it's an evolving landscape worth integrating into your strategy. Platforms like TikTok are actively promoting social commerce, exemplified by the launch of TikTok Shop in the US in late 2023 and ongoing efforts to streamline in-app shopping. For brands yet to explore selling on social media, now presents an opportune moment. With a receptive audience primed for purchasing, consider whether establishing a presence on TikTok, Facebook, or Instagram aligns with your brand's objectives. #TikTok #socialmediatrend

TikTok for business? The notion that #TikTok is only common amongst teenager's and not older age groups has been debunked. Take a closer look at the TikTok analytics in the image shared below. Not only is the 24-34 years age group taking the lion’s share of followers but also the +55 age group takes 2 percent of the pie. What does this mean for #tiktokmarketing for #businessgrowth? 1. All age groups are using the social media platform 2. There are endless possibilities to #advertise and sell your products to target audiences 3. There are limitless ways to increase #brandawareness across all age groups #socialmedia #socialmediamarketing #enterpreneur