McCann New York’s Post

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Incredibly honored that our work for Microsoft with "ADLaM" is a winner of Fast Company's 2024 World Changing Ideas in the advertising category. ADLAM is a powerful example of how creativity can enrich humanity – helping to preserve a beautiful culture and language. Said Abdoulaye Barry, who created the early handwritten form of ADLaM with his brother Ibrahima, "If you want to save your language, you have to be able to write it.” Congratulations to our teams who continue to create culture defining work that drives meaningful change in the world. #FCWorldChangingIdeas Read more below! https://lnkd.in/eKM4kFhV

Teen brothers invented an alphabet for their endangered language. A new font is helping spread it globally

Teen brothers invented an alphabet for their endangered language. A new font is helping spread it globally

fastcompany.com

Travaé Davis

Director + Creative Producer

2mo

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