Michelle Nelson’s Post

Congratulations to Dr. Shili Xiong on your successful dissertation defense! Shili Xiong Mike Yao Brittany Duff @kevin Wise

There's not much knowledge about how Black immigrant and refugee adolescents navigate tricultural influences and media. Check out our new article from our amazing cross-disciplinary team! Regina Ahn Gail M. Ferguson, Ph.D. Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents Authors: Regina Jihea Ahn, Michelle R. Nelson, Lauren Eales, Fernanda Da Silva Cherubini, Tori S. Simenec, Anisa Ali, Susan Lycett Davis & Gail M. Ferguson DOI: https://lnkd.in/eRk5UySS (Free Access)

CALL FOR PAPERS on POLITICAL ADVERTISING (International Journal of Advertising, submission deadline: 15 February 2025) 2024 is a Super Election Year – with national elections in more than 60 countries, including those with large populations (India, Indonesia, Mexico, United States). More than 2 billion people (about 25% of the world population) are heading to the polls. At the same time, record-level advertising spending could mean new ways to reach voters with information to help them make decisions. However, the potential for technology to positively or negatively impact targeting, messaging, and dissemination through Generative AI –leads to new research questions, new ethical and regulatory challenges, and new considerations for efficacy. There is also opportunity to better understand traditional and new forms of political advertising and message persuasion, to understand audience perceptions of political advertising, and to investigate the ways in which audience characteristics or political affiliations relate to advertising effects and efficacy. WE WELCOME submissions - any method or country - for our special issue. Questions, please contact me or Chang-Dae Ham, or Eric Haley.

A song about our department: "Illinois Advertising"  (by my husband Lawrence Angrave) Created with Generative AI, with the prompt, "create upbeat song lyrics about the Charles H. Sandage Department of Advertising" Enjoy :) https://lnkd.in/guDiwZGe

Spring 2024, How it ended: Fabulous group of graduate students on a fabulous last day of classes. May you appreciate qualitative methods and insights and have a fabulous summer, too.

97.7% eclipse Quad party (photo credit to Floria Lee), with Floria Lee and thousands of Illini.

Welcoming back former student Katherine C. Sredl, Ph.D. to the University of Illinois campus to talk with our graduate students about qualitative research approaches. Happy to have been a part of your academic journey! Glad to see your success!!

Proud of our grad students (Masashi Fukada, Xinle Du, Paris Baptiste, Floria Lee) for their awesome research and presentation at the 2024 American Academy of Advertising conference. Bonus visit with Regina Ahn and the llama + alpaca at the offsite event!

Advertising colleagues in academia or industry: Do you use Simmons /MRI for your students and/or your colleagues? Are there any alternatives to consumer data that you would recommend? We're looking at our budget and the rising costs of licensing Simmons/MRI data. Any insights are appreciated - thanks!