Michelle Barry’s Post

🔎 Understanding the Consumer Decision-Making Process is crucial for any successful marketing strategy. In our latest blog post, we tackle the final three stages of this process - Evaluation of Alternatives, Purchase Decision, and Post-Purchase Behavior. 🛒 We've laid out the details with real-world examples, highlighting how these stages occur in our daily lives, and more importantly, how marketers can effectively influence these steps to foster positive consumer interactions. 🌐 Ready to enhance your marketing game? Head to our website (www.procure4marketing.com) to read the full post. Remember, every insightful interaction with your consumers counts! 💡 Stay tuned for more insights on consumer behavior and don't miss our other enlightening posts on marketing strategies. 🚀 #consumerbehavior #marketingstrategy #procure4marketing #decisions #consumerinteraction https://lnkd.in/eaP_BGbh

We delve into the last three stages of the Consumer Decision-Making Process - 'Evaluation of Alternatives', 'Purchase Decision', and 'Post-Purchase Behavior'. We use relatable examples to illustrate how these stages unfold in real-life scenarios and explain how marketers can leverage this understanding to drive positive consumer interactions.

Ever wondered how to skyrocket your brand loyalty and conversion rates? Well, Amazon Personalize has got you covered with their new feature, the Next Best Action recipe. This ingenious tool uses machine learning to provide real-time, personalised action recommendations to your users based on their past interactions, needs, and behaviour. No more generic actions for all users or relying solely on user segmentation strategies. With Next Best Action, you can offer a unique experience that truly understands your users' needs, improving customer engagement and driving higher conversions. Read the full article for a comprehensive understanding of how this feature can revolutionise your business. Remember, it's all about recommending the right actions to the right users at the right time. Happy Monday, everyone! Casey Jones #AmazonPersonalize #NextBestAction #BrandLoyalty #ConversionRates

The right message can make or break your brand's reputation and customer loyalty. Let's look at a few recent examples that drive this point home: Wendy's came under fire for implementing surge pricing during peak hours - a move perceived as unfair and exploitative by customers. On the other hand, Starbucks took a different approach, offering promotions during non-rush hours to incentivize visits when it's less crowded. The ultimate message is the same: You get better pricing during non-peak hours, however, one message caused outrage among customers, and one makes them feel they are getting a deal. Then there's Apple's recent iPad Pro ad depicting a machine crushing creative tools like pianos and paint cans. The public, especially artists and creatives, Apple's core crowd found it needlessly destructive to see their favorite creative instruments getting destroyed. The backlash was so severe that Apple apologized and pulled the ad. However, an ingenious reframing by an X user (link in the first comment) reversed the video, making the iPad the hero that gives life to these creative tools. A simple twist completely shifted the narrative. For small businesses and startups, messaging is everything. It can inspire customer loyalty and authentically convey your brand values. However, it's crucial to strike the right tone as modern consumers tend to be socially conscious and can easily be put off by insensitive or tone-deaf communication. As marketers, we must craft messages that resonate, show empathy, and align with our audience's values. That's the true nuance and power of messaging - it can make or break the vital connection between your brand and your customers. In today's noisy, attention-starved world, brands need to be provocative and push boundaries. When you know your message or campaign is edgy, do your research, approach your messaging purposefully and thoughtfully, and make sure you test your messages. #b2bmarketing #b2bcontentmarketing #b2bbranding #FractionalCMO

How is your business adapting its Marketing to keep up with the buying behaviours of consumers? This isn't a one size fits all and each industry will notice its own trends but one key aspect I picked out from this article from Orderwise was "Service vs. Obligation The trend of prioritising customer service over obligation is gaining traction among businesses. Companies like Amazon have built their success by focusing on serving customers rather than merely selling products. Offering lifetime warranties, 24/7 customer service, and personalised interactions through social media, businesses can establish strong customer loyalty and brand advocacy." I'm a huge advocate for building connections and personalising interactions as opposed to a blanket spam email or sitting back and hoping that people will flock to your pages. I really believe it builds trust, builds a rapport and it's proven that people are more likely to purchase from you or at the very least support your business however they are able if this has happened. If you haven't already, think ahead to how you are going to play it next year and what will make you stand out and put you one step ahead of your competitors. https://lnkd.in/e7iSScMd

Third-party cookies are now on the verge of obsolescence due to the growing number of privacy-conscious consumers, writes Nicholas Kontopoulos, VP of Marketing for Asia Pacific and Japan at Twilio. Marketers need to switch strategy. But with cookies no longer in the jar, how should brands enhance their customer engagement strategy? Read his guest column below, to find out: https://lnkd.in/dZXnrZ-a

“Switching to Insider as our messaging provider was a game-changer. Since migrating to their platform, our Web Push click-through rates have surged by 20%. Insider’s personalized and targeted approach revolutionized our customer engagement and has driven significant growth in sales and increased customer loyalty.” VP of Marketing at a global fashion brand. A good #MessagingProvider can completely transform your marketing efforts; it can increase CLTV and boost CVR and AOV. If you’re thinking of making the switch to something better (hey Insider. 👋😉), here’s a step-by-step guide to making the process effortless 👉https://lnkd.in/gihdG5DA

Ever wondered how top brands keep you hooked across all channels? 🤔 In today's competitive landscape, engaging customers across multiple channels is key to business success. From email and SMS to social media and live chat, learn how to deliver unified experiences that drive satisfaction, loyalty, and revenue. Don't miss out on maximizing your brand's reach and engagement potential! Read more now. 💯

Did you know that 66% of consumers stated they would "quit a brand if their experience isn't personalized"? Even more striking, this number rises to a whopping 75% among the Gen Z audience! In today's dynamic marketplace, connecting with your audience on a personal level is not just a strategy; it's a necessity! Direct mail, when tailored to individual preferences and behaviors, emerges as a powerful tool for boosting customer engagement. At Daily Printing, harnessing the power of personalization in direct mail isn't just about addressing recipients by their first name—it's about crafting messages and offers that resonate on a deeper level. Ready to supercharge your marketing efforts and forge meaningful connections with your audience? Let's explore the endless possibilities of personalized direct mail together! #DailyPrinting #Personalization #CustomerEngagement #DirectMail #MarketingStrategy https://lnkd.in/gHrwumSg

Hello connections, I am here to share my article about, "Apple's Marketing Genius: Building a Loyal Customer Base Apple's unparalleled success in building and maintaining a loyal customer base can be attributed to its savvy marketing strategies. ∆ Innovative Product Design and Quality Apple’s marketing strategy revolves around innovative product design and superior quality. Each new product launch is meticulously crafted to meet consumer desires for sleek, user-friendly technology. This commitment to excellence ensures that customers consistently perceive Apple products as premium and reliable. ∆ Brand Identity and Aspirational Marketing Apple maintains a strong brand identity through aspirational marketing. Their campaigns emphasize creativity, innovation, and lifestyle enhancement rather than just product features. This approach resonates with consumers who identify with Apple's vision of empowering individuals through technology. ∆ Customer Experience and Support Apple prioritizes customer experience and support, offering personalized service through Apple Stores and online platforms. The Genius Bar, for instance, provides expert assistance and troubleshooting, reinforcing customer satisfaction and loyalty. ∆ Cultivating Emotional Connections Apple excels at cultivating emotional connections with its customer base. From memorable advertising campaigns to product packaging and user interface design, every touchpoint reinforces the emotional appeal of the Apple brand. ∆ Conclusion Apple’s marketing strategies, centered on innovative design, ecosystem integration, aspirational branding, superior customer support, and emotional connections, have been instrumental in building a loyal customer base. By consistently delivering products that meet high standards and fostering a strong brand identity, Apple continues to set the standard for consumer technology companies worldwide. #snsinstitutions #snsdesignthinking #designthinker