Nash8 presents the 'Experience Something New Today' Reels-first campaign co-created with Instagram creators for Axis Bank Credit Cards. We are always excited about putting our minds, body, and soul into how we can tell human-first stories and build a campaign more native to mobile platforms. With the same zeal, we approached the Axis Bank brief and came up with the idea of bringing authentic experiences to audiences in the form of power-packed, thumb-stopping reels. Why reels? Because today, Instagram Reels is where people and brands come to express their true selves. Reels give you the freedom to tell your story without filters or restraints. This is a special campaign in terms of execution. The idea demanded that authenticity take precedence over producing another typical ad. So, we hunted down numerous Instagram creators who are producing amazing content on the platform. We combined this with the age-old wisdom of ad film production. And voila! Here is the campaign. The campaign comprises seven thumb-stopper films featuring Instagram creators, each embracing a new, authentic experience—from skydiving to snow roller coasters to treating themselves to the biggest croissant in town. What an amazing and memorable collaboration with the Axis team! Special thanks to Anoop, Ananya, Avani Sheetal Puja T for putting their trust in us and for being ready to push the boundaries. A big shout out to the fabulous Meta team—Raveesh Shweta Ashay for the unwavering support. We extend our gratitude to our friends at Communique, Shruti, Smriti for helping us find the right creators from the infinity pool. Lastly, Nash8 team—Aiman Zubair, Vikram Srivastava, and Adnan Khan—for burning the midnight oil to bring this campaign to life. PS: Brace yourself for more stuff coming to your feed. #Nash8 #AxisBank #Meta #Reels #Thumbstoppers #Advertising
Can’t even imagine what goes into this level of production! The output is just 🤯 Way to go Nasheet! Waiting for Nash8 to up the industry standards! 🙌
Impressive 👏🏻👏🏻
Atul budakoti freelancer cinematographer Primarily with shooting Tv commercials, Feature Films.Documentary, Music Video, Corporate film and Short films experience of over a decade behind the camera
3wAmazing strides