NBCU Advertising & Partnerships’ Post

At Cannes Lions International Festival of Creativity 2024 NBCUniversal showcased how we help advertisers of all sizes tap into the possibilities of live content. From electrifying sports games to captivating entertainment, we're bridging communities worldwide through shared experiences that resonate beyond screens and languages. 🌍   🏆 Fans feel the highs and lows as one collective unit, forming enduring memories and forging connections that last a lifetime.   🔥 Moments of triumph and heartache ripple through fandoms, uniting families and friends in unforgettable ways.   🔊 With only one shot to be part of these collective moments, marketers of all sizes are seizing the opportunity to tap into the magic of live television and connect authentically with diverse audiences.   Take a peek into our presence throughout Cannes Lions 2024: https://lnkd.in/gjaXK4kA   #NBCUCannesLions2024

Peacock adds BIG EAST basketball to its roster, inking a six-year deal with the iconic conference & teams! To learn more: https://bit.ly/3VEossJ.

Pack your knives and go... to Canada! Top Chef is taking Season 22 international, turning up the heat on the fan-favorite culinary competition. Reach out to your NBCUniversal Sales Contact to learn how your brand can be a key ingredient in the new season. https://bit.ly/4bj3hC8

We are so grateful for the amazing events and speaking opportunities NBCUniversal had at Cannes Lions International Festival of Creativity 2024 this past week. We showcased our premium live content and its power to bring people together by transcending screens and languages to drive immediate, collective engagement and lasting advertising effectiveness. During our four days at Le Studio NBCU, we hosted programming sessions and happy hours connecting NBCU with leaders of all industries, engaged in dozens of speaking opportunities, and looked towards the future of the entertainment and advertising industry. We can't wait to see what is in store for next year. 🎉   Events Pictured: - The Female Quotient's Gold Medal Teamwork: Road to the Olympics Unite to Inspire ft. Mark Marshall - The Power of Live: NBCU & FreeWheel Co-Hosted Program ft. Akbar Gbajabiamila, Miguel Gurwitz, Zuri Hall, Steve Kornacki, Kenan Thompson - Brand Innovators' Fireside Chat ft. Karen Kovacs - Axios x NBCU: The Business of Covering Women's Sports ft. Alison Levin and Steve Kornacki - TFQ's Working the Room: Cultivating Conversations ft. @Maureen Murphy - NBCUniversal & Kochava: Real-Time Live! ft. PETER BLACKER - Brand Innovators' Women Leadership Forum ft. Ann Scheiner McCarron - CMO Excellence Panel Presented by Omnicom Media Group ft. Jamie Cutburth - NBC Sports Happy Hour: Sports Lives Here ft. Akbar Gbajabiamila and Kenan Thompson #NBCUCannesLions2024

"To me, the power of live is about community. It's about coming together about something [you're] passionate about and care about." -Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising & Partnerships We're so grateful to have welcomed you into our community at our final day of Cannes Lions 2024. The Cannes Lions festival is all about creativity, which is why it was the perfect place to showcase the creative ways NBCUniversal brings live events to life.

With women holding the lion’s share of consumer power, but not the lion’s share of boardroom power, how do we build the future we all we want? That was the topic of this morning’s engaging discussion in Cannes. A very big thank you to our brilliant panel - Julia Boorstin, Grainne Wafer, Madeline Di Nonno, Cindy Gallop, Nishma Patel Robb 🪩⚡️ – your words of wisdom inspired us all. And thank you to our partners Women in Work Summit.

After the Taliban banned women's sports, Afghan athletes used WhatsApp to coordinate their escape and continue competing. The CMO NOW team caught up with Meta's CMO Alex Schultz, who tells us how showcasing such stories in a documentary style highlights WhatsApp's profound impact beyond messaging. Congratulations to Meta on your Grand Prix win for this compelling campaign!

Did you know that 100 of the most watched telecasts of 2023 were all live events? The Power of Live programming is real. At Day 3 of Cannes Lions, we continued with our theme of live and underscored the power of live sports, celebrating with an NBC Sports happy hour at Le Studio NBCU.   Please enjoy NBCUniversal at Cannes Lions Day 3  Recap Reel!   Events featured: - The Female Quotient Marketing to Today’s Consumers: The Power of Live Connections featuring Alison Levin and Shannon Willett moderated by Julia Boorstin - The Future of Sports presented by Publicis Sports and Front Office Sports in partnership with NBC Sports featuring Peter Lazarus, Damar Hamlin, Chiney Ogwumike and Shannon Sharpe - NBC Sports Sports Lives Here Happy Hour at Le Studio NBCU featuring Kenan Thompson and Akbar Gbajabiamila

June 19th is Juneteenth, the federal holiday that marks the end of slavery in America and has been recognized by Black Americans for over 150 years. Join NBCUniversal as we honor freedom and independence for all.