NoGood’s Post

I wonder if Duolingo offers “How to Speak Corporate”...

This is why brands should be paying more attention to their social media comments section. 💬 Converse recently faced an influx of TikTok comments pleading to bring back their knee-high shoes. “Dedicated to the superfans that never stopped commenting”, the brand announced the style’s upcoming re-release. 👢 Why did they do it? Converse had no obligation to re-release the shoe. But they had a vision for community building — which is exactly what happened here. Social listening helps brands understand what needs exist in their audience and what they’re looking for in a solution. 👀 Converse noticed the desire for a knee-high shoe, and chose to provide that instead of coming up with a whole new concept. The re-release was also teased with direct screenshots of user comments. By providing a re-release, Converse told its audience that they were seen and valued by the company. Brands should be looking at Converse as an example of how social media comment sections conserve as a valuable source of user feedback What do you think of Converse re-releasing its famous knee-high shoe? Let us know your thoughts in the comments below. #Converse #Y2K #GenZ #brandstrategy 

Gen Z wants you to take a side — so Seed took Molly Baz’s. Breastfeeding startup Swehl’s Times Square ad featuring Molly Boz was recently flagged by the distributor and taken down. The removal generated serious backlash. Clear Channel chose to run lingerie campaigns for other brands, but because Swehl highlighted a revealing pregnant woman, it was deemed inappropriate. That wasn’t the last of Molly Baz in Times Square, though. 👀 Seed, a probiotic startup, donated their ad space to run Baz’s banned ads, with this added copy: “Dear Molly, thankfully we’re not (lactose) intolerant.” Why did they do it? 🤷 It added them into a conversation that aligned with their brand ethos of supporting womxn’s health. It also brought them closer to their target audience. 🎯 Gen Z values brands that take actually take action to adhere to their values. Social listening and active participation in cultural conversations are crucial to brand success— and Seed is the perfect success story example. 🏆 What do you think of Seed’s response to Swehl’s ad campaign? Let us know your thoughts in the comments. #Seed #MollyBaz #GenZ #brandstrategy 

Figma's accidental role in the presentation software business has finally become intentional — thanks to users. At Figma’s Config conference, “Figma Slides” debuted as a beta product. The best part? It’s exactly what users have been asking for. In the past 12 months, Figma found that users created 3.5 million slide files. 📈 “Figma Slides” is an excellent demonstration of product-led growth because it's created in response to user behavior in the product. They are acknowledging that they see and hear their user community by giving the customer what they want (instead of useless features they didn't ask for). Will you be using Figma Slides? 👀 Let us know in the comments below. #figma #figmaconfig #productledgrowth

Feeld is picking up the ball that Bumble dropped. 👀 Bumble’s controversial rebrand campaign that claimed “celibacy is not the answer” sparked online outrage. People were quick to respond to it — and so were brands. Namely, Feeld. Feeld offered users a new option to choose “celibacy” under the “desire” section. That, and they’ve taken over Bumble’s failed billboard space — by plastering their own update on top. And their response is incredibly on brand. ⭐️ Feeld’s commitment to not “gatekeeping sexuality… because everyone deserves the freedom to discover themselves on their own terms” aligns with the change. Their update proved successful — all thanks to their quick thinking. 🧠 The marketing space is transitioning into a reactive phase, where brands responding to other brands (be it successes or failures) creates success. By participating in the online conversation, Feeld resonated with users left out by Bumble’s fumble. Do you agree with Feeld’s timely response? Let us know your thoughts in the comments below. #feeld #datingapp #brandstrategy 

Verizon wants you to recognize it as a media company with its latest rebrand. Though still succeeding as the largest wireless provider in the U.S., Verizon is fighting to maintain its subscriber growth. Enter their new logo. The distinct change from the classic checkmark to a more Netflix-esque style is an intentional choice. Rebranding as a media company allows Verizon to expand past just wireless infrastructure. What do they want to be known for offering? 🤨 🎮 Video games 📺 Streaming platforms 🏈 Major sports games And more — all to better connect emotionally with their audience. This rebrand isn’t without strategy, though. Verizon is hopeful the change will attract customers to its premium-tier subscriptions, and will continue to maintain its core business as a wireless infrastructure provider. Do you think Verizon’s rebrand strategy will prove to be successful? Let us know your thoughts in the comments below. #Verizon #rebrand #brandstrategy 

TikTok is not becoming a search engine. It already is one. 💣 Google found that 40% of Gen Z users use social media platforms like TikTok for search. Why? TikTok is a platform known for community building and candid content — with 92% of consumers trusting word-of-mouth recommendations. 🗣️ Consumers are more likely to trust information that is socially validated by their like-minded communities. Because of this, Gen Z likes to check TikTok first for answers. 📲 Even though these platforms were not created initially for search, they’ve adapted to keep up with user behaviors. Creators now have access to more detailed insights on user search terms, such as top words used in comments and search queries. The question now is: do brands have what it takes to keep up with this new method of search? Do you use TikTok or Google for search? Let us know in the comments below, and swipe to see just how much TikTok is being used for search purposes. #tiktok #Google #searchengine

If there's one thing Gen Z hates... it's ads that feel like ads. 🚫 That's why JOE & THE JUICE's campaign for their new smoothies works so well. The campaign featured images of spilled smoothies on the ground with a witty play on words as the caption (“new smoothies just dropped"). 🫗 In other words, it's not trying too hard to sell you on a product. After their tunacado sandwich went viral on TikTok, Joe and the Juice has become widely known for their playful voice and humorous POV. They know their success on TikTok comes from their ability to relate to consumers with relatable everyday experiences. Which is why it's so smart of Joe and the Juice to take that learning from TikTok and apply it to the visual direction for their campaigns too. What do you think of Joe and the Juice’s smoothie drop announcement? Let us know your thoughts in the comments below. #joeandthejuice #socialmediamarketing #brandstrategy

Charli XCX knows how to lean on her most powerful marketing asset — fan-generated content. Singer Charli XCX’s new album, “brat”, features a simple lime-green album cover with plain black letters. 🟩 The design felt intentionally simple — but why? 👀 To be remade into a meme, of course. Charli XCX team created a “brat generator” to make it easy for fans to engage with meme-building. And fans had a field day creating their own versions of the album. It’s because the plain nature of the album art served as a blank canvas for them, with the lime green aiding in making the meme instantly recognizable. (Think of how the “Barbie” movie inspired a summer of pink memes.) Whether or not it was intentional, the “brat” album marketing strategy helped facilitate UGC creation. Providing fans with simple tools allowed them to use their imaginations and promote the album. The easier brand elements are to incorporate into consumers’ lives (and feeds), the more participation a brand can inspire. Do you think more brands should lean into setting consumers up to create content? Let us know your thoughts in the comments below. #charlixcx #brandstrategy #musicmarketing 

Even luxury brands can take a joke — Loewe being the perfect example. A tweet comparing an organically shaped heirloom tomato to the Loewe aesthetic recently went viral — so much so that it caught the attention of Jonathan Anderson, the brand’s designer. His response? Design the tomato as a luxury clutch in agreement. 🍅 Anderson’s recreation sparked comments from the designer fanatic community praising his quick thinking. People were even begging for the bag to be released in-store. What does this say about the direction brands like Loewe are taking? 👀 As virality and relatability continue to play key roles in furthering brand success, creative directors are more inclined to join in on cultural phenomenons. Such as creating designer bags in the shape of tomatoes. By adopting a more relatable, self-aware voice, Loewe is able to resonate with a younger generation of consumers that are increasingly skeptical of authority. Do you think luxury brands should be tapping into viral memes? Let us know your thoughts in the comments below. #loewe #luxurybrands #brandstrategy